Inside the Head of a CMO
Notas del episodio
Given the data from recent research about Chief Marketing Officers, David has four things creative agencies should keep in mind during sales and work interactions with them.
LINKS"Inside the Head of a CMO" by David C. Baker for punctuation.com
The Boathouse Fifth Annual CEO Study
Confessions of a CMO: A Field Guide to How CMOs Are Evolving to Thrive Under Corporate Pressure
Todos los episodios de 2Bobs—with David C. Baker and Blair Enns