Inside Classify: Contextual Intelligence, AI Agents, and the Hidden Layer Powering the Web | EP 138

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In this episode of the AI Agents Podcast, host Demetri Panici sits down with Brendan Norman, co-founder and CEO of Classify, to explore how contextual intelligence is becoming a foundational layer for AI agents. Brendan breaks down how Classify helps machines understand content at a deeper, more human-like level—and why that matters for everything from advertising to autonomous agents.

They also dive into how AI is reshaping small teams, why agents still struggle with consistency, and what’s really happening behind the scenes as infrastructure evolves. If you want to understand the next layer of AI beyond models—the systems that make them actually useful—this episode is worth watching.

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⏰ TIMESTAMPS:
00:00 – Why understanding AI is constantly evolving
02:28 – Brendan’s background and building Classify
05:05 – Agents vs bots and how AI systems interact
08:12 – The missing layer: contextual intelligence
13:16 – Do AI models actually understand language?
19:19 – AI workflows, Claude, and productivity tools
24:11 – Building faster with AI as a small team
30:18 – Opportunities for startups in the AI era
36:38 – Explaining AI in a rapidly changing market
49:08 – Are we approaching the AI singularity?

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