Module 8 - Hacking Human Emotion To Influence Purchasing Decisions

This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particularly emotional responses, can help businesses enhance brand visibility, appeal, engagement, and ultimately sales.

It covers key concepts such as the "three Fs" (fight, flight, find a mate), the See, Appeal, Engage & Buy model, and the impact of multi-sensory triggers on shopper perceptions. The Podcast also distinguishes between System 1 (fast, emotional) and System 2 (slow, rational) thinking in purchasing decisions and offers practical tools like the "Why, Why, Why game" to uncover deeper emotional motivations.