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Choice Hacking: The Marketing Psychology Podcast

Choice Hacking: The Marketing Psychology Podcast

NuevoThe Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline4 de junio de 2026 · 17 min
Episodios
123
Se publica
cada semana
Último episodio
4 Jun 2026

Sobre el podcast

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

Episodios 123

  1. The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline

    17 minTemporada 9 · Episodio 13

    How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the …

    Notas del episodio

    How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...

    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens

    ▪️▪️▪️▪️▪️

    The rise and fall of Borders Books reveals hidden psychology and strategy traps that killed the bookstore chain from within. Beyond the Amazon rivalry, Borders dismantled its own competitive advantage through debt-fueled expansion, staff cuts, and a fatal customer data deal. A business failure case study in how invisible psychological signals drive customer behavior.

    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba

    ★ Support this podcast ★
  2. Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It

    10 minTemporada 9 · Episodio 12

    Why the smartest people in the NFL keep making the dumbest decisions year after year...👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles …

    Notas del episodio

    Why the smartest people in the NFL keep making the dumbest decisions year after year...

    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  3. What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure

    15 minTemporada 9 · Episodio 11

    Windows Phone did everything right and still lost - and it's all down to psychology...👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles …

    Notas del episodio

    Windows Phone did everything right and still lost - and it's all down to psychology...

    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow

    👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  4. Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand

    13 minTemporada 9 · Episodio 10

    Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...👉 Want to use psychology to grow your business? If so, get my …

    Notas del episodio

    Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...


    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  5. Why Everyone Hates SHEIN But Can't Stop Buying

    13 minTemporada 9 · Episodio 9

    Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If …

    Notas del episodio

    Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    FREE RESOURCES

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND ME ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




    ★ Support this podcast ★
  6. What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video

    11 minTemporada 9 · Episodio 8

    Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s …

    Notas del episodio

    Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug.

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  7. The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up)

    12 minTemporada 9 · Episodio 7

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  8. The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand

    9 minTemporada 9 · Episodio 6

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐
    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)
    ⭐⭐⭐⭐⭐
    FREE RESOURCES:
    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training
    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

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  9. How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products

    15 minTemporada 9 · Episodio 5

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

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    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

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    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


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    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

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    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


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    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


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    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

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    ★ Support this podcast ★
  10. The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep

    15 minTemporada 9 · Episodio 4

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

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    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

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    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


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    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


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    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  11. How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect

    11 minTemporada 9 · Episodio 3

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

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    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  12. The Rise & Fall of Toys R Us | The Psychology Behind Its Failure

    15 minTemporada 9 · Episodio 2

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  13. Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology

    11 minTemporada 9 · Episodio 1

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  14. Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes

    11 minTemporada 8 · Episodio 18

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  15. Greatest Hits: How Psychology Built Febreze Into a $1B Brand

    10 minTemporada 8 · Episodio 17

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons …

    Notas del episodio

    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐

    FREE RESOURCES:

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training

    👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com

    👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA):

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    Choice Hacking Podcast: https://www.youtube.com/@choicehacking

    Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
  16. Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes

    10 minTemporada 8 · Episodio 16

    SEASON 9 COMING JANUARY 15TH, 2026 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a …

    Notas del episodio

    SEASON 9 COMING JANUARY 15TH, 2026
    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  17. Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage

    18 minTemporada 8 · Episodio 15

    SEASON 9 COMING JANUARY 15TH, 2026⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a …

    Notas del episodio

    SEASON 9 COMING JANUARY 15TH, 2026
    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  18. Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you

    12 minTemporada 8 · Episodio 14

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  19. Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world

    12 minTemporada 8 · Episodio 13

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  20. Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's

    8 minTemporada 8 · Episodio 12

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  21. Greatest Hits: The Psychology Behind the Rise of Liquid Death

    10 minTemporada 8 · Episodio 11

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  22. Greatest Hits: The Psychology Behind SPOTIFY'S Success

    10 minTemporada 8 · Episodio 10

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH US
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  23. Greatest Hits: How COURSERA made education (ethically) addictive

    13 minTemporada 8 · Episodio 9

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH US
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  24. How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust

    13 minTemporada 8 · Episodio 8

    SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a …

    Notas del episodio

    SEASON 9 COMING JANUARY 6TH, 2025
    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH ME
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  25. The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business

    11 minTemporada 8 · Episodio 7

    ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to …

    Notas del episodio

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

    WORK WITH US
    ✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  26. How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands

    12 minTemporada 8 · Episodio 6

    The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of …

    Notas del episodio

    The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist.


    In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind.


    Even just being taller than average can make people think you’re more skilled than you are.


    This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…


    That’s why, in this episode we’re examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too.


    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    COACHING
    ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

    This month I have 3 spots available - first come, first serve.

    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

    WORK WITH JEN CLINEHENS & CHOICE HACKING
    ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/


    ★ Support this podcast ★
  27. The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size

    11 minTemporada 8 · Episodio 5

    I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both …

    Notas del episodio

    I have a confession to make – I'm a huge Starbucks fan.

    I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth.

    I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.

    I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina.


    Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).

    And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.


    That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.


    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    COACHING
    ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

    This month I have 3 spots available - first come, first serve.

    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

    WORK WITH JEN CLINEHENS & CHOICE HACKING
    ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  28. Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences

    11 minTemporada 8 · Episodio 4

    Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people …

    Notas del episodio

    Picture this: A flat grey truck with no top of the line speaker system.

    No big navigation screen or fancy leather interior. Not even automatic windows.

    Just a plain, stripped-down, bare bones truck.

    And people are lining up to buy it.


    The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000.

    Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too).


    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    COACHING
    ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

    This month I have 3 spots available - first come, first serve.

    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

    WORK WITH JEN CLINEHENS & CHOICE HACKING
    ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  29. How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand

    10 minTemporada 8 · Episodio 3

    The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that’s what Apple wants you to …

    Notas del episodio

    The iPhone changed everything.

    It's one of the most desirable and innovative products in the world.

    And only creative, brilliant geniuses – like you – own an iPhone.


    At least, that’s what Apple wants you to think…


    But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?

    The answer isn't found in processing power or camera specs.

    It's in psychology.

    Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    COACHING
    ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

    This month I have 3 spots available - first come, first serve.

    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

    WORK WITH JEN CLINEHENS & CHOICE HACKING
    ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★
  30. The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers

    11 minTemporada 8 · Episodio 2

    Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING …

    Notas del episodio

    Have you ever experienced analysis paralysis?

    This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING.


    It's really no wonder that the average person can feel overwhelmed by information, options, and choice.


    Every year in the United States, for example, 30,000 new products are released into the market.


    The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.


    And the average Walmart, well, it has more than 120,000 products.


    Everywhere we turn we’re just surrounded by more and more choice.

    But is that a good thing?

    Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.

    ⭐⭐⭐⭐⭐
    Please take 12 seconds to rate and review the podcast because it helps us find new listeners
    ⭐⭐⭐⭐⭐


    COACHING
    ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite

    This month I have 3 spots available - first come, first serve.

    FREE RESOURCES
    ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/


    ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

    ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking

    WORK WITH JEN CLINEHENS & CHOICE HACKING
    ✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

    Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

    ✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

    Learn more here: https://choicehacking.academy/pro/

    ✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

    ★ Support this podcast ★

Aquí están los 40 episodios más recientes de 123. Los anteriores están en el feed del podcast.

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