Window Shopping for the Digital World
Notas del episodio
Today on our show, it’s time to talk shop. Malls, department stores, traditional brick-and-mortar—these are still a big part of everyday life. But even frequent in-store patrons are increasingly finding themselves buying more items online. And while that’s great when searching for exactly what you’re looking for, it does take some of the serendipity out of it all. Our guest, Brian Beitler, Founder of the video commerce platform sune and General Manager of Live Shop Ventures for Qurate Retail Group, has been thinking a lot about how to bring some of that in-store magic to online spaces. From using data to personalize eCommerce to putting video storytelling at the center of shopping experiences, Brian and his team are leaning into the future of retail for brands, influencers and, of course, shoppers.
Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)
Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-37-window-shopping-for-the-digital-world/)
Download the frog report 'The Future of Retail: What's In Store for Brick-and-Mortar?' (https://go.frog.co/the-future-of-retail-report)
Host/Writer: Elizabeth Wood, Editorial Director, frog
Research & Story Support: Camilla Brown, Senior Copyeditor, frog
Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)