Be Yourself: Phoenix Group CEO Andy Briggs

In this episode of Executive Decisions, Steve Sedgwick sits down with Andy Briggs, CEO of Phoenix Group, for a candid conversation about leadership and purpose. 

Andy reflects on a career spanning nearly four decades in financial services, shaped by the values of hard work and authenticity instilled by his family. He shares how early decisions — from pursuing actuarial training to embracing diverse roles in sales and marketing — gave him the breadth of experience to lead the U.K.’s largest long-term savings and retirement business. 

The discussion explores the toughest calls he’s faced as a consolidator, including the human impact of mergers and site closures, and why those moments remain the hardest part of his job. Andy also opens up about setbacks, such as missing out on the top role at Aviva, and how those experiences reinforced his commitment to purpose-driven leadership. 

Throughout the episode, Andy emphasizes the importance of building inclusive teams, balancing professional ambition with family life and staying authentic as a leader. 

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