Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. 

00:00: Intro

01:30: Difference between a pop-up and a stunt 

04:30: What is the point of a pop-up

08:30: Using social to tell the story of your pop-up

14:00: Are we at pop-up fatigue

16:20: What physical merch do people get 

18:30: Pop-up or pop down: Beis carwash 

22:40: The Real Real’s Canal Street installation

26:20: Bloom’s interactive pop-up

This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices