How to Design Packaging for Ecommerce Brands: Operators Build (E4)

“They have just shown how packaging can be so much of a differentiator.”

What does a professional DTC packaging design process look like in practice?

Chris Ganz (Senior Creative Director, Trevi) sits down with the Winks team to tackle one of packaging’s hardest problems: standing out on a crowded shelf. The group debates naming, mascots, and color palettes before testing real designs on real families.

Chris opens with a full competitor audit, sizing up Ollie, Vicks, and Beam. Three distinct concepts turn into five packaging directions, each with its own typography and color story. The team weighs a winking semicolon against a plush sleep monster, and one child’s smile carries real weight.

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