Podmastery: podcasting insights and advice for indie creators
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Podmastery: podcasting insights and advice for indie creators

de The Podmaster (Neal Veglio)

NuevoHow to Read a Podcast Script Without Sounding Like You’re Reading21 de octubre de 2026 · 10 min
Episodios
119
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cada semana
Último episodio
21 Oct 2026
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Sobre el podcast

Are you a podcaster who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! Take one step closer to Podmastery. Click follow in your favourite podcast app, and let's grow together.

Episodios 119

  1. How to Read a Podcast Script Without Sounding Like You’re Reading

    10 minEpisodio 99

    My script said “leave”. My mouth said “ditch out”. Nobody listening ever knew, and that’s exactly why your script is the problem, not your voice.If you sound like you’re reading when you record, someone has …

    Notas del episodio

    My script said “leave”. My mouth said “ditch out”. Nobody listening ever knew, and that’s exactly why your script is the problem, not your voice.

    If you sound like you’re reading when you record, someone has probably told you it’s your voice. Smile more. Slow down. Warm it up. It’s very rarely your voice. It’s the page.

    In this episode I play you the line I couldn’t get through last time, take Dennis (of imaginary biscuit tin fame) through the wrong fixes, and tell you what happened when I tried to say the same passage twice, word for word, with 30-odd years of practice and the script right in front of me. I couldn’t do it.

    Most scripts are written to be looked at. Long sentences, the important bit buried mid-clause, words nobody says out loud. Your eyes can go back over a sentence. Your listeners’ ears can’t. Your mouth knows that, so it argues with the page the whole way through, and that argument is what people hear.

    The fix takes one voice memo and a bit of humility. It’s at 07:57 if you want to skip straight to it.

    Chapters

    00:00 The line I couldn’t read

    01:05 Dennis has a lovely voice

    02:40 Scripts are written for eyes

    04:30 One job: say it twice

    06:22 Why good writers sound worse

    07:57 The fix: let your mouth rewrite the page

    Links

    Ep 98, the quality floor episode: https://podmastery.co/episodes/heres-what-definitely-wont-make-your-podcast-sound-better/

    When it’s bigger than how you sound reading: podmastery.co/need-podcasting-help

    Free 7-day podcast makeover email course: podmastery.co

    Listener survey (free download as a thank-you): podmastery.co/listener-survey

  2. Here's What Definitely Won’t Make Your Podcast Sound Better

    13 minEpisodio 98

    I recorded this one on a USB mic at a hotel desk, next to a kettle and some UHT milk I’m going to regret. If you can’t hear much difference, that’s the whole episode.There’s a quality floor in podcasting. Below …

    Notas del episodio

    I recorded this one on a USB mic at a hotel desk, next to a kettle and some UHT milk I’m going to regret. If you can’t hear much difference, that’s the whole episode.

    There’s a quality floor in podcasting. Below it, people leave. Above it, something odd happens: nobody notices anything at all. Nobody has ever finished an episode, turned to their partner and said “lovely compression on that one.”

    Most of us got over that floor years ago, thanks to Descript’s Studio Sound, Adobe’s free Enhance Speech button and Auphonic. Nobody told you. So we keep buying things our listeners can’t hear.

    In this episode:

    • The same hotel-room recording played twice, raw and cleaned up (try it in one earbud)
    • Why I stopped swearing by iZotope RX 11
    • Dennis, his vintage biscuit tin podcast, and the gear spiral that took the paint off his wall
    • The £300 metal box still sitting in my loft
    • Why February me was only half right about one-click audio tools
    • The wardrobe test: a free check to do before you buy anything else

    Chapters:

    00:00 The same recording, played twice

    02:24 The quality floor (and when you got over it)

    05:23 Dennis, the biscuit tins and my £300 box in the loft

    07:39 February me was half right

    10:31 What actually makes a difference

    11:28 Your one thing: the wardrobe test

    Links:

    The Podmastery community founding-members waitlist: podmastery.co/podcasting-community

    Got a problem that’s bigger than your sound? podmastery.co/need-podcasting-help

    Auphonic (free for 2 hours a month): auphonic.com

    The February episode I mention, When Tools Make Bad Audio Sound ‘Good’, Who Loses?: https://podmastery.co/episodes/when-tools-make-bad-audio-sound-good-who-loses/

    Descript (affiliate link: you get a bargain, I get a kickback, that’s how this works):

  3. How Long Should A Podcast Episode Be? (The Honest Answer)

    6 minEpisodio 97

    There's a moment about nineteen minutes into a lot of podcast episodes where you can hear the host has checked out.They made their point at minute six. It was quite good. But there were eleven minutes of slot …

    Notas del episodio

    There's a moment about nineteen minutes into a lot of podcast episodes where you can hear the host has checked out.

    They made their point at minute six. It was quite good. But there were eleven minutes of slot left, so they made it again, slightly differently, this time with a story about their brother-in-law's conservatory.

    This one's about the clock. The one radio had, the one podcasting got rid of, and the brand new one we all built ourselves about five minutes later. It's short on purpose. You'll understand why.

    In this episode:

    — The radio news jingle, and the best podcast editor I ever had

    — How we escaped the clock and built a new one immediately

    — The dinner party and the single Twix

    — Gareth (made up, but you've heard his show), his caravans, and 28 minutes of car park

    — The question that'll make you wince. It made me wince. My last one was 26 minutes.

    — The Post-it test

    Six minutes of me, plus a podcast from one of our Podmastery Community members — which doesn't count, because it's theirs and they can make it as long as they like.

    Want in on the Podmastery Community?

    Doors open in October. Get on the waiting list at podmastery.co/podcasting-community

    Stuck on something specific?

    Come and get your next podcasting challenge solved one-to-one with me at podmastery.co

    Podmastery: Podcasting Insights is my podcast for people who've actually had a go at this and are a bit sick of being told they're doing it wrong by people who've never properly done it at all. I'm Neal Veglio, the Podmaster.

  4. Need Podcast Coaching? Have You Tried Dave Jackson? He's Three Stalls Down

    26 minEpisodio 96

    I was minding my own business, about ten minutes into a podcast I listen to every week, when the host said my name out loud and told his audience to go and listen to my show.Nobody asked him to. There was no …

    Notas del episodio

    I was minding my own business, about ten minutes into a podcast I listen to every week, when the host said my name out loud and told his audience to go and listen to my show.

    Nobody asked him to. There was no deal, no swap, no "I'll do yours if you do mine."

    Which is incredible, given that, on paper, the man is my competition.

    This episode is about the one group of listeners the ideal listener exercise specifically tells you to ignore — and why they're the only people in your audience who arrive with an audience of their own.

    There's a bit in here I don't soften, and it's aimed squarely at me as much as at you.

    In this episode:

    — The three approved British responses to being complimented in public

    — Why a man with 1,000 episodes and a Hall of Fame induction owes you nothing, and said it anyway

    — The Saturday morning cheese market, and why Trevor sends people to Maureen

    — Same counter, different cheese: the reason "but they might not come back" is the wrong worry

    — Bev, the Martins, and two allotment podcasts that have never spoken

    — Why the promo swap is a hostage exchange, and what to do instead

    — The column that isn't on anybody's connection spreadsheet

    Mentioned in this episode

    Dave Jackson — Attention vs. Connection, School of Podcasting (14 September 2026): https://www.schoolofpodcasting.com/connection-attention

    School of Podcasting: https://www.schoolofpodcasting.com

    Ask the Podcast Coach — Dave Jackson and Jim Collison, Saturday mornings: https://www.askthepodcastcoach.com

    Podnews Weekly Review — James Cridland and Sam Sethi, every Friday: https://weekly.podnews.net

    In & Around Podcasting — Rob Walch and Elsie Escobar (the "Rob and Elsie" I apologise to about seven minutes in): https://podnews.net/podcast/ic1o5

    Building The Brand with James Burtt — two Ts, which I did not manage on air: https://podnews.net/podcast/i11l3c

    David Hooper's Big Podcast: https://www.bigpodcast.com

    Mark at Podcast Branding: https://podcastbranding.co

    Switchy — Dave Jackson's affiliate link, not ours: https://www.supportthisshow.com/switchy

    That's Dave's affiliate link, not mine. If you buy through it he gets the commission, which is entirely the point — it's the fastest thank-you I could think of. I've had it about five minutes, so treat this as a thing I bought, not a thing I'm recommending.

    Want in on the Podmastery Community? The waiting list is open — come and be in a room with other indie podcasters being genuinely useful to each other: podmastery.co/podcasting-community

    Stuck on something specific? Come and get your next podcasting challenge solved one-to-one with me at podmastery.co

    Podmastery: Podcasting Insights is my podcast for people who've actually had a go at this and are a bit sick of being told they're doing it wrong by people who've never properly done it at all. I'm Neal Veglio, THE Podmaster. LOLZ

  5. How Much Does A Podcast With 1,000 Listeners Make? (The Real Number)

    9 minEpisodio 95

    A podcast with a thousand listeners makes about a hundred and forty-four dollars a month.I checked that properly.So then I say the second thing, which is the bit that makes people go quiet. You don't want a …

    Notas del episodio

    A podcast with a thousand listeners makes about a hundred and forty-four dollars a month.

    I checked that properly.

    So then I say the second thing, which is the bit that makes people go quiet. You don't want a hundred and forty-four dollars a month. You want one thousand four hundred and forty-four. And the way you get there is by not doing ads.

    In this episode:

    — Why the hundred and forty-four dollar figure is right, and why that's the problem

    — The only lever CPM gives you, and where it leads

    — The arithmetic that made me laugh

    — What renting your mid-roll actually costs you

    — My affiliate disclosure, said out loud, because this episode demands it

    — One thing to do this week that takes sixty seconds of 'tape'

    Tools I use and get paid to mention.

    I record on Boomcaster, edit in Descript most weeks, and Captivate hosts this show.

    Affiliate links below — I earn a commission at no extra cost to you. I'm telling you because the whole episode is about people who don't.

    — Boomcaster: https://www.boomcaster.com/?ref=AzyWVAUu8UgsoCAZT (free trial + 50% off first three months)

    — Descript: https://descript.cello.so/Kct9xUy3ilR (50% off first two months)

    — Captivate: https://www.captivate.fm/signup?ref=nealveglio

    The Podmastery Community is open soon.

    Come and join us: https://podmastery.co/podcasting-community

    Stuck on something specific? Get your next podcasting challenge solved one-to-one at https://podmastery.co

    Podmastery: Podcasting Insights is my podcast for people who've actually had a go at this and are a bit sick of being told they're doing it wrong by people who've never properly done it at all. I'm Neal Veglio, the Podmaster.

  6. I Told Them My Podcast Audience Wasn't For Sale... To THEM

    12 minEpisodio 94

    About four years ago, a very popular remote recording platform offered me money to talk about them on this show. I'd been using it that week. It had also, that week, lost one of my recordings. Not glitched …

    Notas del episodio

    About four years ago, a very popular remote recording platform offered me money to talk about them on this show. I'd been using it that week. It had also, that week, lost one of my recordings. Not glitched. Lost.

    I said no. And I want to be clear that this wasn't a moral decision, because it wasn't. It was arithmetic.

    This episode is about the thing you're holding and consistently failing to price. Because the belief is that sponsorship is a reward for volume — hit some magic download number and you're finally allowed. So you wait. And when someone eventually offers you something, you say yes very fast, because you've been told this is the gate opening.

    Here's the problem with that. Only 7% of podcasts reach 5,000 downloads an episode. Two per cent reach 20,000. The benchmark show you've been measuring yourself against is a rounding error. You've been waiting for permission from a category that's almost entirely empty.

    Meanwhile the advertising industry — not me, them — describes mid-tier and niche shows as underpriced. They're on record. And when you look at what they actually pay, business and B2B shows pull $40 to $80 CPM while the big broad comedy and lifestyle shows pull $15 to $35. Narrow is worth more per listener than popular.

    So the question stops being will anyone ever pay me? and becomes what's the cheapest I'd take for it? Most podcasters have never answered that. Which is exactly how you end up saying yes to something you've never used.

    There's an uncomfortable bit in here about what actually happens when you do. It isn't unsubscribes. Nobody storms off. It's quieter and considerably worse than that.

    In this episode:

    — Why the download benchmark you're chasing barely exists

    — The word the ad industry uses for shows your size, and why it should annoy you

    — Why a $50 CPM show can be a better buy than a $15 one

    — What it actually costs you when you endorse something you haven't tested

    — My entire sponsorship policy, which is one sentence long and slightly embarrassing

    — One thing to write down today, on the back of a receipt

    Tools mentioned in this episode. I record on Boomcaster, I edit in Descript most weeks, and Captivate hosts this show. I have affiliate links for all three, which means I earn a commission if you sign up through them at no extra cost to you. I'm telling you that because the whole episode is about people who don't. If I stopped using any of them, I'd stop talking about them.

    — Boomcaster: https://www.boomcaster.com/?ref=AzyWVAUu8UgsoCAZT (Free trial, plus 50% off your first three months)

    — Descript: https://descript.cello.so/Kct9xUy3ilR (50% off first two months)

    — Captivate: https://www.captivate.fm/signup?ref=nealveglio

    Want in on the Podmastery Community? We're opening the doors to the public soon. To join the founding members, go to https://podmastery.co/podcasting-community

    Stuck on something specific? Come and get your next podcasting challenge solved one-to-one with me at https://podmastery.co

    Podmastery: Podcasting Insights is my podcast for people who've actually had a go at this and are a bit sick of being told they're doing it wrong by people who've never properly done it at all. I'm Neal Veglio, the Podmaster.

  7. Why Your Podcast Numbers Make You Feel Like A Failure

    10 minEpisodio 93

    I was on YouTube the other night. Not for a good reason.Twenty minutes later I'm looking at one of the big ones — two lads in a studio worth more than my house, four cameras, somebody just out of shot whose …

    Notas del episodio

    I was on YouTube the other night. Not for a good reason.

    Twenty minutes later I'm looking at one of the big ones — two lads in a studio worth more than my house, four cameras, somebody just out of shot whose entire job that day was deciding where the lamps went. Two point three million views. Up about a day and a half.

    And I'm sat on the edge of the bed with my shoes still on thinking: how the hell am I supposed to compete with that.

    I think that every few weeks. I'd love to tell you I don't.

    This episode is about that moment, because I've decided it isn't what we all think it is.

    Everyone will tell you comparison is the thief of joy, which is a lovely thing to put on a tile in a nice font and about as much use as a chocolate mixing desk. So instead, let's look at what you were actually doing.

    A download is a file moving from one computer to another. It doesn't mean anybody listened. A YouTube view is a video starting to play — a completely different event. Chart positions aren't a measure of size at all; they're a measure of momentum. And Spotify and Apple count things differently and won't tell you exactly how.

    So when you put your number next to theirs, you aren't making an unfair comparison. You aren't making a comparison at all.

    Which raises the more uncomfortable question of what you were really asking. Because nobody has ever done competitive analysis at half eleven at night with their shoes on.

    And then there's the number you had in your head when you started. You've almost certainly passed it. You almost certainly didn't notice.

    One thing to go and do at the end, and it takes about a minute.

    Founding member doors for the Podmastery Community open soon — podmastery.co/waitlist

    Everything else, including the emails Sangeeta was on about: podmastery.co

  8. Your Podcast Has A Second Name. Someone Else Might Own It.

    10 minEpisodio 92

    I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole …

    Notas del episodio
    I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose." Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013. I was already writing the angry LinkedIn post. And then I did the thing I keep telling everybody else to do. And for a good few minutes back there, I was the villain in this story. Which is where the actually useful bit starts. Because the mistake I made wasn't the accusation. That was just ego pain. The mistake was made years earlier, and I suspect you have made exactly the same one without ever finding out. In this episode: why nobody discovers a podcast the way we imagine they do, what actually happens when a bloke at a barbecue in Fareham recommends your show out loud, and the reason you will never, ever see this problem in your analytics. And then one thing to go and do about it, which takes ninety seconds and costs nothing. Chapters 01:02 Obviously I checked the name 02:42 I was the villain in this story 03:36 Your brand has two names 04:31 How people actually hear about podcasts 05:23 The listener you'll never know you lost 07:26 What do you do about it? 08:17 Why a trademark won't save you from this 08:57 Podmastery Community Member trailer The bloke I accused of nothing: Podnose, an independent UK entertainment podcast network founded in 2013 by George Grimwood. A couple of the shows are genuinely good but the majority of them seem to no longer be publishing. podnose.com Podmastery goodies you can grab:

  9. Opinion: Podcasters, You’re The Landlord. The Platforms Are Just Tenants.

    11 minEpisodio 91

    Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than …

    Notas del episodio
    Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources on the same day. Turns out iHeart has multiple classes of share and the best part of $6 billion of debt strapped to its back, so depending which bit you measure you can have whichever number you fancy. It's less a valuation and more a horoscope. But here's what survives all of that, and it's the bit nobody's saying. The story doing the rounds is "creator wins, platforms lose." That's rubbish. I'll explain why. In this episode: — What a humming shed in a field had to do with your career for 100 years — Why "it's worth more than iHeart" is a number nobody quoting it has checked — Barstool, Spotify, SiriusXM: three tenancies, one landlord — The bit where I admit I didn't clock any of this for years — Why you've been feeling rubbish about yourself on the wrong scoreboard — One number to look at instead, today Note: Unwell has been the subject of reporting this year, including a Vanity Fair investigation, alleging a difficult workplace culture. Cooper disputes it. Nothing in this episode is a comment on that either way — the point here is structural, about who owns what, and it would hold regardless of who the owner turned out to be. This is Podmastery: Podcasting Opinions — the spinoff from Podcasting Insights. Insights is where I think properly about something. Opinions is where something's happened in the industry and I've got a view. Podmastery goodies you can grab:
    💬 Work with me one-to-one — https://podmastery.co I'm Neal Veglio, the Podmaster — podcast producer and consultant, 25+ years in radio and audio, founder of Podknows Podcasting.

  10. Podcasters, should we all boycott Spotify?

    15 minEpisodio 90

    Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest. Then I went and looked into how you'd actually do it. And that's when the truth of the …

    Notas del episodio
    Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest. Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation. So this episode was going to be the good news about organising a walkout. Instead it's the honest version of why we can't. In this episode: — Where's the button to leave Spotify — One tap to skip you, a support ticket to go — The free rider problem, and why strikes need strike funds — Why the trade bodies can't help with this one — What happened when Neil Young actually tried it — My own conflict of interest, stated plainly — The one call to action worth changing this week Podmastery goodies you can grab:

  11. Opinion: Spotify Now Decides Which Bits Of Your Show Are Worth Hearing

    16 minExtra

    Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing. It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast …

    Notas del episodio
    Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing. It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews. One tap and you're past the entire ad break — not fifteen seconds, everything. The ad still gets delivered to the device, so the impression still counts and the advertiser still pays. They're just encouraging nobody to hear it. Including, in some cases, ads Spotify sold themselves. That's the industry story and it's been well covered. This episode is about the bit that hasn't. This isn't an advertising story. It's a platform applying editorial judgement to the stuff you made. And then there's the part where I have to be a little bit honest with you - you might have brought this on yourself. In this episode: — What Skip Ahead does, and why "you could always skip" doesn't hold up — Why "we're not affecting ad delivery" is technically true and completely dishonest — James Cridland on the terms and conditions nobody read — The membership pitch that got flagged as skippable — Why your intro is on the list too — The one thing a machine can never skip Clip from Podnews Weekly Review with James Cridland and Sam Sethi, used with thanks. Subscribe at weekly.podnews.net — he does the reporting, I just have opinions about it. Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  12. You Only Ever Have To Make One More Episode

    12 minEpisodio 89

    It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do …

    Notas del episodio
    It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever? In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into you from day one, usually by someone whose whole business model is selling you the cure for the anxiety they just handed you. I also make the case that publishing in seasons is one of the worst ideas going for most indie shows. Not for the reason you'd expect. Seasons aren't a strategy, they're something else entirely. Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  13. I Use AI to Make This Show. Here’s the Line I Won’t Cross.

    14 minEpisodio 88

    Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing. It was the words. They were tidy, warm... and hauntingly empty, like a …

    Notas del episodio
    Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing. It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot. This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession I fully expect to get grief for... Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  14. The Hidden Failure Around Podcasting Failure

    13 minEpisodio 87

    Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed …

    Notas del episodio
    Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway. That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the damage. In this one I'm being properly honest about the trap nobody warns you about when they tell you to "build your personal brand": you make the thing personal on purpose, and then every wobble in it feels personal too. So what do we do about it?... Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/ Got a podcasting thing you're quietly beating yourself up about? That's exactly the kind of problem I love to solve. Head to podmastery.co, click "Need Help", and book a 60-minute call. It's him on the other end — not a sales funnel.

  15. Is “Be Everywhere” The WORST Podcasting Advice Now That YouTube ‘Dominates’?

    13 minEpisodio 86

    YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio …

    Notas del episodio
    YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once. Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community. Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point. I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover. Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once. In this one:
    • The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28)
    • BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyone
    • Why these aren't the same listeners switching apps: the age, gender and trust splits nobody quoted
    • The platform growing fastest is also the one people trust the least. Amazing.
    • The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks about
    • Why “post everywhere equally” is busy work wearing a growth strategy's coat
    • “But won't narrowing my focus lose me everyone else?” — no, and here's why
    • Today's tip: the five-minute hosting-dashboard check that tells you which radio station you already are

    Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  16. What 5,000 Podcast Listeners Just Told Us About Indie Show Growth

    9 minEpisodio 85

    New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the …

    Notas del episodio
    New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a soupçon of insight into a complex and wide challenge. It challenges what our audio is, what our newsletter does and why our video clips should be. So listen as I break down the Podcast Atlas findings and what they actually mean for indie shows without a publisher, PR team, or paid clip editor behind them. You’ll hear: — Why the 43% trust number matters — and why it’s useless until someone finds you first — What the data says about clips as a discovery engine (and my nuanced take on whether that shifts my position) — Why 61% of your potential audience is untapped and ownable — and what to do about it — The only two things in this whole system you actually own 📊 Download the full Podcast Atlas report (free): https://soundsprofitable.com/research/the-podcast-atlas/ Three ways to work with me: 1. Start the free 7-day podcast makeover email course at podmastery.co 2. Take the listener survey and receive a free download: podmastery.co/listener-survey/ 3. Ready to work directly? podmastery.co/need-podcasting-help/

  17. I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened

    22 minEpisodio 84

    A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I …

    Notas del episodio
    A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried. So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real show, in a crowded market, with real numbers. This episode is the field report. In this one:
    • What HLS video actually is — and why it isn’t the old MP4-in-the-RSS-enclosure trick that nobody could see
    • What the listener experience really looks like (spoiler: “clean” is a Michelin star in podcast infrastructure)
    • The hosting catch — it lives or dies on who you host with
    • Three workflow changes nobody warns you about, including the upload time and editing for two audiences at once
    • What two weeks of data actually showed — told straight, no fake growth-hack victory lap
    • The honest verdict: who should switch it on now, and who should wait

    LINKS
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/ Recorded on Boomcaster — free trial + 50% off your first three months (affiliate link): podmastery.co/boomcaster And go follow B2B Podcasting Insights if you want more on getting the most from a B2B show: podknows.co.uk/b2bpi

  18. Why Your Podcast Episode Sounds Good But Feels Empty… And How To Fix That

    12 minEpisodio 83

    Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing. No connection. No feeling. Just technically correct …

    Notas del episodio
    Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing. No connection. No feeling. Just technically correct audio with nobody in it. Hi, I'm Neal Veglio, founder of the Podmastery community from Podknows Podcasting. And this week, I'm exploring why that hollow feeling has nothing to do with your equipment — and why the fix is simpler than you think. I share a story from my radio days about a presenter who went from compelling-but-rough to polished-and-forgettable, what broadcast training actually teaches about the difference between performing and talking, and the 30-second exercise I even use myself before every recording. If you'd like a proper look at what's sitting between your show and where you want it to be, these might help: Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  19. They Just Changed What a ‘Play’ Means In Podcasting. Did You Notice?

    9 minEpisodio 82

    Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a …

    Notas del episodio
    Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it. In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing. You’ll hear: — What AMP is and why they’re trying to standardise this — What is ‘intentional consumption’ in Spotify’s words, and what that actually means — Why Apple’s definition is still extraordinary (and not in a good way) — The one metric that actually tells you if your show is working 🔗 Listen to other episodes here: https://podmastery.co/ Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  20. Why podcast guest cross-promotion as a growth strategy is a fairytale

    10 minEpisodio 81

    Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So …

    Notas del episodio
    Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment. Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  21. Apple Podcasts Video: The Benefits

    8 minEpisodio 80

    In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all …

    Notas del episodio
    In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  22. Apple Podcasts Video: The Painful Truth

    5 minEpisodio 79

    With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content. But should you be joining them? Well …

    Notas del episodio
    With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content. But should you be joining them? Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio? Click play. I'll explain. Companies mentioned in this episode:
    • LinkedIn
    • YouTube
    • Apple Podcasts

    Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  23. Your podcast audience may not be what you thought it was

    10 minEpisodio 78

    This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with …

    Notas del episodio
    This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think. Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/  

  24. Is Beehiiv The Ideal New Platform For Indie Podcasters?

    4 minEpisodio 77

    Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for? Link to check out their teased offer …

    Notas del episodio
    Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for? Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  25. Don’t Compare Your Podcast to “Diary of a CEO”. Here’s why

    20 minEpisodio 76

    Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model. Hi, I'm Neal Veglio, The Podmaster. In this episode, I'm breaking down exactly why …

    Notas del episodio
    Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model. Hi, I'm Neal Veglio, The Podmaster. In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational. Using Phil Rosenzweig's Halo Effect, Nassim Taleb's Silent Graveyard, the Columbia Music Lab experiment, and Daniel Kahneman's narrative fallacy, I'll explain the intellectual architecture behind why these shows exist, who they're actually designed to serve, and why their 'success strategies' are largely retrospective fiction. You'll hear why the gap between what these shows promise and what they can actually deliver is not a flaw — it's the product. Also in this episode: Listener email: Do you actually need a trailer episode before you launch? Experiment: Listen back to your three most downloaded episodes and steal from yourself. If you've been measuring your show against something that was never real — head to podmastery.co and click 'Get your podcasting challenge solved'.   Useful links: Phil Rosenzweig's The Halo Effect summarised: https://www.youtube.com/watch?v=klngdRa8nOI Nassim Taleb's Fooled by Randomness: https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484 The music lab study: https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  26. When Tools Make Bad Audio Sound ‘Good’, Who Loses?

    10 minEpisodio 75

    A lot of people are excited about AI tools that promise instant, studio-quality podcast audio. Record on your phone. Click a button. Sound professional. But that story deserves a closer look. Hi, I'm Neal …

    Notas del episodio
    A lot of people are excited about AI tools that promise instant, studio-quality podcast audio. Record on your phone. Click a button. Sound professional. But that story deserves a closer look. Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community. In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft. This isn’t an anti-AI rant. And it’s not about gatekeeping beginners. It’s about incentives. Standards. And what we’re rewarding at scale. You’ll learn: • Why AI audio tools raise standards and lower effort at the same time • How one-click fixes create a podcasting “house sound” • The difference between accessibility and erasing craft • Why effort still matters, even when listeners can’t hear it • The question creators should be asking before relying on AI cleanup   Links: Waves Voice Regen: https://www.waves.com/voice-regen   I’d love YOUR feedback: https://www.podmastery.co/survey   I’ve been doing this for 20+ years and run a successful podcast marketing agency. Want me to audit your podcast? https://podmastery.co/lite   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  27. Is Edison Research Correct? Is Video Podcasting Creating New Podcast LISTENERS?

    7 minEpisodio 74

    A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting …

    Notas del episodio
    A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention. This isn’t about dismissing the data. It’s about questioning the story we’re telling around it. You’ll learn: • Why “discovery” is an incomplete metric • The difference between conversion and gravity • Why video often benefits from defaults, not desire • What podcasting’s real strength has always been • The question creators should be asking instead of “Should I do video?”   Links: Podnews story on charting clips based podcast: https://podnews.net/update/complete-rankers   Edison Research – The Evolving Ear: https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/   I’d love YOUR feedback: https://www.podmastery.co/survey   I've been doing this 20+ years and run a successful podcast marketing agency. Want me to audit your podcast? https://podmastery.co/lite   Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  28. Podcast Feedback vs Strategy: Rebrand? Or Just Ask?

    5 minEpisodio 73

    A lot of podcasters don’t actually need any kind of new strategy. They just need honest podcast feedback that tells them what it actually feels like to listen. In this episode of Podcasting Insights, I explain …

    Notas del episodio
    A lot of podcasters don’t actually need any kind of new strategy. They just need honest podcast feedback that tells them what it actually feels like to listen. In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists. You’ll learn: • Why “competent” podcasts struggle to grow • The real question listeners ask in the first 30 seconds • Why delivery matters more than structure • How feedback beats endless strategy tweaks Links: I'd love YOUR feedback: https://www.podmastery.co/survey Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  29. ‘Evergreen’ podcast content is a total myth!

    8 minEpisodio 72

    Seriously. It's become a buzzword of basic b*tch podcast coaching. Evergreen podcast content is definitely not timeless. It is just content you have not looked at in ages. If your back catalogue feels a bit… …

    Notas del episodio
    Seriously. It's become a buzzword of basic b*tch podcast coaching. Evergreen podcast content is definitely not timeless. It is just content you have not looked at in ages. If your back catalogue feels a bit… awkward, this episode is for you. Not because you need more episodes. Because you probably need to stop pretending. Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead. In this episode, I cover:
    1. What evergreen was supposed to mean, and what it turned into
    2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
    3. How to reintroduce older episodes without pretending they’re new
    4. How to update the context without rewriting history
    5. When to let an episode die, on purpose
    6. A practical idea usingCaptivateor Buzzsprout to dynamically inject fresh audio into old episodes

    If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken. You’ve just progressed. Now treat the work you already did with a bit more honesty. Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

  30. Your Podcast Doesn’t HAVE To Be Weekly, Ya Know!

    8 minEpisodio 71

    Most podcasts don’t struggle because the ideas aren’t good. They struggle because the release schedule quietly starts to drain the energy out of them. Somewhere early on, a lot of podcasters decide they …

    Notas del episodio
    Most podcasts don’t struggle because the ideas aren’t good. They struggle because the release schedule quietly starts to drain the energy out of them. Somewhere early on, a lot of podcasters decide they probably 'should' be weekly. Not because it makes sense. Because it feels serious. In this episode, I talk about why recording less can actually make your podcast better. I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper. If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing. Chapters 00:00 – You Probably Overcommitted (And You Know It) 00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through) 01:36 – The Guilt Loop That Quietly Ruins Podcasts 02:12 – Recording From Obligation vs Recording With Intent 02:47 – What Actually Happened When I Missed Episodes 03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely) 03:53 – Frequency Doesn’t Build Trust. Intent Does 04:15 – What Listeners Really Respond To 05:07 – Consistency vs Frequency (They’re Not the Same Thing) 05:50 – Recording Less Without Disappearing 06:46 – Choosing a Schedule That Actually Fits You 07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week) Podmastery goodies you can grab:
    Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/

Aquí están los 100 episodios más recientes de 119. Los anteriores están en el feed del podcast.

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