Ross Adams, from Acast
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Ross Adams, the CEO of Acast, takes Sam Sethi through the company's recent international consumption report.
Press Release: https://podnews.net/press-release/consumerism
The podcast industry is experiencing continued growth, with emerging markets like India, Brazil, and Singapore seeing particularly high engagement and time spent with podcasts. Podcast hosts are building strong relationships with their audiences, leading to higher purchasing rates from podcast listeners compared to other media. While younger audiences are gravitating towards video podcasts and short-form content on platforms like YouTube, the transcript suggests that podcasting is becoming a new "radio" for Gen Z, with listeners consuming long-form audio content in the background. The report from Acast, a podcast hosting and advertising company, highlights the importance of cross-platform, omnichannel strategies to reach diverse podcast audiences, as well as the value of contextual advertising based on transcribed podcast content. Overall, the podcast industry appears poised for further expansion, with opportunities for creators and advertisers to capitalize on growing global listenership.
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