The state of originality in 2026

Is copying really stealing? A creator has called out copycat culture online, but Loz isn't convinced. When everything from fashion to content is built on trends and dupes, who really gets to claim an idea as theirs? And what does all of this mean for women at work, where getting credit for your ideas can really matter? Plus, Lu goes deep on why dupe culture is so closely tied to capitalism, growth, and overconsumption. 

Here is the fashion/product quality analysis account that Lu mentions: @helloeveh 

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