187. Willo Perron (Originally aired 5/12/21)

We're taking the summer off and rebroadcasting some of our favorite episodes in the archives over the next few months. Today we're rebroadcasting our 2021 episode with Willo Perron, who was named Wallpaper's 2026 Designer of the Year. We'll be back with new episodes in September. — Willo Perron is a designer, creative director, and partner of Perron-Roettinger (now Perron Studios) whose work spans branding, interiors, and live performance. Willo has designed stage sets, packaging, and marketing material for artists like Kanye West, JAY-Z, St. Vincent, and Rihanna as well as branding and retail design for Adidas, Yeezy, and American Apparel. In this episode, Jarrett and Willo talk about the term ‘creative director’, his self-education in design, and the overlap between retail spaces and live performance. Links from this episode can be found at: scratchingthesurface.fm/187-willo-perron — We're continuing to publish new content on our Substack. Paid subscribers get bonus interviews every month. Sign up and support the show here: surfacepodcast.substack.com