Influencers, Identify Yourselves, Says FTC

Increasingly, influencers are being used by social media-savvy advertisers to encourage consumers to buy their products. And it works: these influencers have an outsized impact on what we buy. In this week’s podcast Meghan Stoppel and Hannah Cornett discuss warnings from the FTC to advertisers about how and when they should disclose influencer endorsements, while considering the likelihood that where the FTC leads, state AGs will follow.