The Business Case For Women’s Sports
- Episodios
- 218
- Se publica
- cada semana
- Último episodio
- 13 Nov 2026
Sobre el podcast
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Episodios 218
Ep. #216 Building Bay FC for the Long Term, ft. Lisa Goodwin Scharff
In episode 216 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lisa Goodwin Scharff, Chief External Affairs Officer at Bay FC.When Bay FC was preparing to launch …
Notas del episodio
In episode 216 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lisa Goodwin Scharff, Chief External Affairs Officer at Bay FC.
When Bay FC was preparing to launch, co-founder Leslie Osborne joined us on the podcast to talk about what the club could become. Now, Lisa joins us to talk about how that original vision is coming to life – and what the club is building next.
From a new performance center designed specifically for women athletes to the pursuit of a long-term stadium, Bay FC is investing in the infrastructure, community and organization needed to compete on and off the pitch.
In this episode, hear about:
- ⚽️ How Bay FC’s original vision has evolved through its first three seasons
- 🏗️ Why investing in a purpose-built performance center for women athletes is such an important part of the club’s long-term strategy
- 🤝 How Bay FC is building authentic connections with its fans, community and investors
As Lisa puts it, “We don't need tourists in this space. We need people that are committed.”
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Ep. #215 The Billion-Dollar Business Case for Purpose-Built Women’s Sports Venues, ft. Sherri Privitera & Asrat Alemu
In episode 215 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Sherri Privitera, Senior Principal at Populous, and Asrat Alemu, Vice President at Ariel Investments Project …
Notas del episodio
In episode 215 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Sherri Privitera, Senior Principal at Populous, and Asrat Alemu, Vice President at Ariel Investments Project Level.
According to new research from Populous and Ariel Investments Project Level, building stadiums specifically for women's sports has the potential to unlock $1 billion to $3.8 billion in incremental revenue for women's sports over 30 years.
Together, their organizations recently published The Infrastructure Advantage: How Purpose-Built Venues Can Unlock Revenue in Women's Sports, a new report quantifying the commercial opportunities that come from women’s sports teams owning and controlling their own venues.
In this episode, hear about:
- 🏟️ Why owning and controlling a venue can transform the economics of a women's sports franchise
- 💰 How purpose-built venues unlock new revenue opportunities across sponsorships, ticketing, merchandise, food and beverage, and more
- 👥 Why designing venues specifically for women athletes & women's sports fans can create better experiences (and stronger businesses)
This research puts numbers behind the enormous opportunity around building the infrastructure to fully capitalize on women’s sports.
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Ep. #214 The Investment Strategy Behind the Kansas City Current, ft. Chris Long
In episode 214 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Chris Long, co-founder & co-owner of the NWSL’s Kansas City Current alongside his wife, Angie.Chris and Angie …
Notas del episodio
In episode 214 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Chris Long, co-founder & co-owner of the NWSL’s Kansas City Current alongside his wife, Angie.
Chris and Angie have helped build one of the biggest success stories in women’s sports by investing across virtually every part of the Current’s business – from player resources and fan experience to opening CPKC Stadium, the world’s first stadium purpose-built for a professional women’s sports team.
Now, they’re expanding their investment in women’s soccer globally with the acquisition of Danish women’s club HB Køge.
In this episode, hear about:
- 💰 Why Chris and Angie saw women’s soccer as a compelling business opportunity – and why they chose to invest ahead of the demand
- 📈 How treating the Current like a premium sports property has shaped the organization’s approach to investment, facilities and fan experience
- 🌍 Why Chris and Angie are expanding their investment in women’s soccer globally – and what excites Chris about the next decade of the sport
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Ep. #213 Building the Business Behind Denver Summit FC, ft. Jen Millet & Chris Hibbs
In episode 213 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jen Millet, President of Denver Summit FC, and Chris Hibbs, President of Legends Global Partnerships.Denver …
Notas del episodio
In episode 213 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jen Millet, President of Denver Summit FC, and Chris Hibbs, President of Legends Global Partnerships.
Denver Summit FC is navigating a season of firsts as one of the NWSL’s newest expansion teams – and Legends Global is helping build the commercial business behind the club, leading its partnership strategy across founding partnerships, kit assets and naming rights.
Denver Summit FC’s first home match drew 63,004 fans and set a new NWSL single-match attendance record.
Now, the team is focused on building the infrastructure and commercial partnerships to turn that demand into a sustainable business for the long term.
Not only is the Summit building a new club in real-time, they’re building a purpose-built performance center, temporary stadium, and ultimately a permanent stadium and entertainment district.
In this episode, hear about:
- ⚽️ How Denver Summit FC’s long-term vision for its club, stadium and performance center is shaping its business model
- 🤝 How Legends Global is valuing and selling commercial assets for a new women’s sports property without decades of historical data
- 📈 What conversations with prospective partners reveal about how brands currently view the commercial opportunity in women’s sports
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Ep. #212 New Nielsen Data Proves The Women’s Sports Audience Is Bigger Than Ever, ft. Charlene Polite Corley
In episode 212 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlene Polite Corley, the Vice President of Inclusive Insights at Nielsen.Charlene joins the podcast to …
Notas del episodio
In episode 212 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlene Polite Corley, the Vice President of Inclusive Insights at Nielsen.
Charlene joins the podcast to break down Nielsen’s new report, “More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports” – which offers one of the clearest pictures yet of the scale, value and growth potential of the women’s sports audience.
The data is significant: Approximately 122.5 million Americans are fans of women’s sports, while U.S. audiences watched 28.3 billion minutes of women’s sports in just the first half of 2026. (Which by the way, is trending AHEAD of the 46 billion minutes watched in all of 2025.👀)
The data makes one thing increasingly clear: There is a massive audience for women’s sports, which means there is a massive business opportunity in serving those fans more often.
In this episode, hear about:
- 📈 Why women’s sports viewership has increased 71% since 2022 – and what’s driving that growth.
- 👀 How greater distribution and discoverability can help turn interest in women’s sports into more consistent fandom.
- 👩 Why women aren’t just driving the growth of women’s sports – they’re driving the growth of sports, period.
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Ep. #211 Inside Sports Business Journal’s Investment in Women’s Sports Coverage, ft. Rachel Axon
In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.After 20 years as …
Notas del episodio
In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.
After 20 years as a sports journalist and covering seven Olympic Games, Rachel is now helping lead SBJ’s expanded investment in women’s sports coverage.
In 2025, Sports Business Journal launched a dedicated women’s sports vertical – including a biweekly newsletter led by Rachel, a regular magazine column, SBJ Live conversations and expanded coverage across the newsroom.
In this episode, hear about:
- 📰 Why SBJ decided it was time to make a bigger, more formal investment in covering women’s sports
- 📈 How the stories being told about women’s sports have evolved as the business itself has grown
- 👀 What more than a year of dedicated coverage has revealed about what the sports industry wants to know about women’s sports
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Ep. #210 The Business Behind The Golden State Valkyries: The first $1 Billion Women’s Sports Franchise, ft. Jess Smith
In episode 210 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jess Smith, President of the WNBA’s Golden State Valkyries.The Golden State Valkyries have sold out every …
Notas del episodio
In episode 210 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jess Smith, President of the WNBA’s Golden State Valkyries.
The Golden State Valkyries have sold out every home game, built one of the most passionate fan bases in sports, and become the first women’s sports franchise valued at $1 billion. 🏀📈
Jess first joined the podcast in 2023 while helping build Angel City FC. Now, she’s back to talk about how she took lessons from building one groundbreaking women’s sports franchise and applied them to another.
In just two seasons, the Valkyries have sold out every home game, surpassed 12,000 season ticket holders, reached the playoffs twice, and become the first women’s sports franchise valued at $1 billion.
In this episode, hear about:
- 🏀 How the Valkyries built a distinct brand and passionate fan community from the ground up
- 📈 Why driving revenue and building fandom have been the organization’s two biggest priorities from day one
- 💰 What has to happen behind the scenes to build a women’s sports business worthy of a $1 billion valuation
As Jess explains, the business case for investing in women’s sports can be summarized in just two words: “It works.
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Ep. #209 Why Women's Sports Is Still One of the Most Mispriced Investments in Business, ft. Assia Grazioli-Venier
In episode 209 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Assia Grazioli-Venier, Founding Partner of Muse Capital and former Chair of the brand new Women's Professional …
Notas del episodio
In episode 209 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Assia Grazioli-Venier, Founding Partner of Muse Capital and former Chair of the brand new Women's Professional Baseball League.
For more than a decade, Assia has built her career investing in markets that others overlook – from women's healthcare to women's sports.
While many investors are only now paying attention to women's sports, Muse Capital has been investing long before the headlines.
In this episode, hear about:
- 📈 Why she believes women's sports is still one of the most mispriced investment opportunities in business
- 💰 The framework Muse Capital uses to identify high-growth opportunities before everyone else sees them
- ⚾ Why the Women's Professional Baseball League could become the next major growth story in women's sports
As Assia explains, the biggest returns often come from the opportunities that everyone else has underestimated.
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Ep. #208 How Google Is Investing in the Future of Women’s Sports, ft. Kate Johnson
In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.Kate has …
Notas del episodio
In episode 208 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Kate Johnson, Google’s Global Marketing Director of Sports, Entertainment & Content Partnerships.
Kate has played a major role in building Google’s investment in women’s sports – from partnerships with the WNBA and NWSL to collaborating with product teams to improve how women’s sports are surfaced in Google Search and investing in more storytelling around women athletes.
In this episode, hear about:
- 🔎 How Google helped make Search more inclusive of women’s sports – and why discoverability matters for growing fandom
- 📈 Why Google sees stronger engagement with its products when the company shows up authentically in women’s sports
- 🤝 How brands can move beyond traditional sponsorships to identify the unique problems they can help solve in women’s sports
As Kate puts it, the business case comes down to “the loyalty and the authenticity factor,” and Google sees a deeper connection with its products when it authentically invests in women’s sports.
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Ep. #207 Live from USTA Northern California: CiCi Bellis on Investing in Women's Sports, ft. CiCi Bellis
Episode 207 of 🎙️The Business Case For Women’s Sports, presented by Ally, was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley.For this …
Notas del episodio
Episode 207 of 🎙️The Business Case For Women’s Sports, presented by Ally, was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley.
For this special live episode, Caroline sat down with former World No. 35 tennis player, investor, entrepreneur, and Cartan Capital Founder, CiCi Bellis.
After retiring from professional tennis at just 22 due to injury, CiCi didn't leave sports behind – she built a venture capital firm investing in sports technology, human performance, and women's health.
In this episode, hear about:
- 🎾 How CiCi transitioned from professional tennis to venture capital
- 💰 Why she believes women's sports remains one of the most undervalued investment opportunities in business
- 📈 What she's looking for as an investor – and why the intersection of women's health, human performance, and sports technology represent enormous growth markets
This episode was recorded live on May 29, 2026 as part of the USTA of Northern California's 2026 SheRallies: Serve & Sip Summit.
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Ep. #206 Inside the Tucker Center's Mission to Transform Women's Sports, ft. Dr. Nicole M. LaVoi
In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University …
Notas del episodio
In episode 206 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota.
For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity.
Her research has influenced executives, athletic directors, media organizations, policymakers, and countless leaders across the sports industry.
In this episode, hear about:
- 📊 Why research is one of the most powerful investments we can make in women's sports
- 👩🏫 Why women still coach fewer women's teams today than they did before Title IX
- 📺 What decades of research reveal about how women athletes are covered – and why that matters for the future of the industry
As Dr. LaVoi explains, investing in women isn't just the right thing to do – it's one of the smartest business decisions organizations can make.
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Ep. #205 How the Northern Super League Is Building Women's Soccer In Canada, ft. Marianne Brooks
In episode 205 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL). As one of the league's …
Notas del episodio
In episode 205 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL).
As one of the league's earliest hires, Marianne has helped build the NSL from the ground up by helping drive the league’s growth through commercial partnerships.
In this episode, hear about:
- ⚽ How the Northern Super League went from an idea to one of the fastest-growing properties in women's sports
- 📈 Why Canada has become one of the most exciting growth markets in women's sports
- 🇨🇦 Why bringing professional women's soccer to Canada is strengthening the country's entire player development ecosystem
As Marianne explains, women's sports don't need to “clear a different bar” to earn investment – they simply need the opportunity to reach their potential.
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Ep. #204 Inside AT&T's Fan-First Playbook for WNBA All-Star, ft. Sabina Ahmed
In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T. AT&T has been investing in women's …
Notas del episodio
In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T.
AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.
Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star.
In this episode, hear about:
- 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond
- 📱 Why the best sponsorships create experiences – not just brand visibility
- ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact
As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love.
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Ep. #203 Why Women's Lacrosse Is the Next Big Opportunity in Sports, ft. Charlotte North
In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse. A 3x world champion, NCAA …
Notas del episodio
In episode 203 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlotte North, one of the greatest players in the history of women's lacrosse.
A 3x world champion, NCAA national champion, and inaugural WLL champion, Charlotte shares her journey from discovering lacrosse in Texas to helping launch a new era of professional women's lacrosse.
Charlotte also opens up about recovering from a torn achilles, continuing to lead Team USA from the sidelines, and why she believes the WLL is built for long-term success.
In this episode, hear about:
- 🥍 Why the WLL is filling a critical gap in the professional lacrosse landscape
- 📺 How media coverage, broadcast partners, and visibility are accelerating the growth of women's lacrosse
- 📈 Why Charlotte believes women's lacrosse is one of the biggest investment opportunities in sports today
As Charlotte explains, there has never been a better time to invest in women's lacrosse – or women's sports.
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Ep. #202 How UPSHOT Is Creating More Opportunities in Women's Basketball ft. Donna Orender & Taj McWilliams-Franklin
In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of …
Notas del episodio
In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.
Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping grow the sport from the ground up.
In this episode, hear about:
- 🏀 Why UPSHOT calls itself a "league of opportunity" and the gap it's filling in women's basketball
- ⚡️How creating more professional opportunities benefits athletes, coaches, communities, and the future of the game
- 📈 Why the growth of women's basketball is about abundance, not competition
Women's basketball doesn't need fewer opportunities – it needs more – and UPSHOT is helping create them.
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Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson
In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's …
Notas del episodio
In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson.
LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.
Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.
In this episode, hear about:
- 🏀 Why the WNBA's success has been 30 years in the making – not something that happened “overnight”
- 📺 How greater media investment & visibility transformed women's basketball
- ✨ Why the stories of women athletes off of the court matter just as much as what happens on the court
As LaChina explains, investing in women's sports is ultimately an investment in women everywhere.
When we invest in women's sports, we're not just growing leagues – we're expanding what's possible for women across every industry.
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Ep. #200 Why Women's Soccer Has Never Been Stronger ft. Ali Riley
For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and …
Notas del episodio
For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime.
After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports.
In this episode, hear about:
- ⚽ Why the NWSL's growth is being fueled by investment, visibility & player empowerment
- 📺 How Prime Video's comprehensive storytelling approach is helping deepen fan engagement & elevate the league
- 🎙 What it's really like transitioning from professional athlete to broadcaster & media personality
- 🚀 Why Ali believes the future of women's soccer is brighter than ever thanks to the next generation of players, leaders & fans
From the evolution of women's sports media to the business opportunity surrounding women's soccer, Ali shares an insider's perspective on one of the fastest-growing opportunities in sports.
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Ep. #199 Why Women Athletes Need Better Equipment ft. Dr. Karli Richards
In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete …
Notas del episodio
In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health.
From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level.
In this episode, hear about:
- 👟 Why women athletes need equipment designed specifically for their anatomy
- 📊 How the lack of research continues to impact injury prevention & athlete performance
- ⚽ How better equipment, education & sports science can help keep more athletes healthy and on the field
As Dr. Richards explains, keeping women athletes healthy isn't just the right thing to do – it's good for all of women’s sports.
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Ep. #198 How Women Coaches Change the Game ft. Tracy Joyner
In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon. As a former professional soccer player and …
Notas del episodio
In episode 198 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Tracy Joyner, Head Women's Soccer Coach at the University of Oregon.
As a former professional soccer player and one of the fastest-rising coaches in college soccer, Coach Joyner has spent her career breaking barriers, building winning programs, and helping the next generation of women leaders thrive.
In this episode, hear about:
- ⚽️ Why women coaches play such a critical role in the women's sports ecosystem
- 🚧 The barriers that continue to prevent women from entering and staying in coaching careers
- 🤝 Why mentorship and women supporting women are essential to creating more opportunities in sports
From leadership and authenticity to confidence and career development, this conversation is filled with lessons for athletes, coaches, executives, and anyone looking to make an impact.
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Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport
In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football. From creating the NFL Women's Forum to helping …
Notas del episodio
In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football.
From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport.
In this episode, hear about:
- 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women
- 💡Why access – not talent – is often the biggest barrier facing women in sports leadership
- 📈 Why women's flag football may be one of the biggest growth opportunities in sports today
From NFL front offices to the Olympic movement, Sam shares what it takes to create lasting change – and why the future of women in football has never been brighter.
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Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong
In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports. From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open …
Notas del episodio
In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports.
From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns.
In this episode, hear about:
- 📺 Why USA Sports is expanding its women’s sports coverage
- 🏀 How strategic “franchise” programming & promotion is key to making women’s sports more visible & accessible
- ⛳ Why women’s golf in particular has massive untapped audience potential
- 💡 Why Matt believes women’s sports have been historically undervalued
As women’s sports viewership continues to surge, Matt shares why USA Sports views women’s sports as one of the biggest growth properties in media today.
- Follow GOALS on Twitter: @goals_sports_
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- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #195 Meet Able Made: The Purpose-Driven Brand at the Intersection of Style, Soccer, and Impact, ft. Suzanne McKenzie
In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer …
Notas del episodio
In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact.
After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it.
Able Made exists to empower city youth while proving that design can do as much good as it looks.
From rejecting “shrink it and pink it” design norms to building a brand rooted in both purpose and lifestyle, Suzanne is redefining what it means to operate at the intersection of sport, style, and social impact.
In this episode, hear from Suzanne on:
- 🫶 How Able Made is rethinking sports apparel through design, sustainability, and purpose
- ⚡️ Why authenticity and impact are key differentiators in today’s sports business landscape
- 🤝 How investing across the entire women’s sports ecosystem unlocks long-term growth
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #194 Why The Sports Bra Is Inviting Fans To “Own A Piece of The Bra” ft. Jenny Nguyen
In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to …
Notas del episodio
In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports.
In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra."
When The Sports Bra opened in 2022, there wasn’t a single bar in America dedicated exclusively to women’s sports.
Today, the brand is expanding nationally with franchise locations planned in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine – and a vision for 40+ locations by 2030.
In this episode, hear about:
- 🍺 Why The Sports Bra launched its new investment campaign
- 📈 The company’s rapid growth from one Portland bar to a national franchise brand
- 💸 How fans can now become investors in the future of The Bra
- 🌎 Why women’s sports represent a major untapped hospitality opportunity
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #193 Why the Sports Industry Is Leaving Billions on the Table by Ignoring Women Fans, ft. Ashima Chopra
In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to …
Notas del episodio
In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨
For decades, the sports industry has operated under one flawed assumption: that the default fan is male.
But as Ashima explains, that assumption is wrong – and costing the industry billions.
Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement are still male-coded, transactional, and outdated.
In this episode, hear from Ashima on:
- 📈Why female fans are the most undervalued & under-measured audience in sports
- 📲How the team at FanVerse is building a data engine designed to decode the motivations of female fans
- 💡How FanVerse is redefining data, insights, and engagement around women’s fandom
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #192 Why Women Runners Are One Of The Most Undervalued Audiences in Sports, ft. Ashley Mateo
In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated …
Notas del episodio
In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟
After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories.
The result? ➡️ A fast-growing, community-driven publication that’s tapping into one of the most powerful – and overlooked – audiences in sports.
From launching the magazine via Kickstarter to redefining how brands can show up authentically in the running community, Ashley breaks down all of the untapped opportunity when it comes to women in running.💪
In this episode, hear from Ashley on how RUNHER Magazine is reimagining media & storytelling – and how women are driving the future of running.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #191 The WNBA at 30: Inside the League’s Breakout Growth Era ft. Colie Edison
In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA. As the league tips off its 30th season, it’s entering its …
Notas del episodio
In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA.
As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand.
From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable.
In this episode, hear from Colie on:
- 📺 How increased visibility is breaking the cycle that held women’s sports back for decades
- 📈 Why the league is turning cultural momentum into enterprise value growth
- 🤝 How partnerships have evolved from “experiments” to core strategy
- 🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #190 Inside the Launch of the NWSL’s Boston Legacy FC, ft. Jennifer van Dijk
In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC. The NWSL expansion club is already off to a strong …
Notas del episodio
In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC.
The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports.
From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at:
- ⚽️ What it takes to bring a pro women’s sports team to life
- 💚 How to navigate the complexities of launching in a competitive market like Boston,
- 🦢 The journey of rebuilding the club’s brand through deep community engagement.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #189 How UC Berkeley Is Rewriting the Playbook on Women’s Health & Athletic Performance, ft. Janet Napolitano
In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC …
Notas del episodio
In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance.
Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance.
The Women’s Health and Performance Initiative (WHPI) at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury.
For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level.
In this episode, Secretary Napolitano breaks down:
- 📊 Why the lack of data on women’s bodies is one of the biggest gaps in sports science today
- 🧠 How WHPI is using real-time physiological and neurological data to build predictive models for injury prevention and performance
- 💡 How data-driven insights can inform smarter policy, better healthcare, and long-term outcomes for women
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #188 How WeCOACH Is Investing In Women Coaches At All Levels In All Sports, ft. Vanessa Fuchs
In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches …
Notas del episodio
In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports.
When it comes to women in coaching, the numbers tell a story that’s impossible to ignore.
Before Title IX, more than 90% of women’s collegiate teams were coached by women.
Today? ➡️That number has dropped to just ~41%.
In this episode, Vanessa breaks down:
- 🚧 The biggest barriers preventing women from entering & staying in coaching
- 🤝 How WeCOACH is supporting women through programming, advocacy, and initiatives like National Women Coaches Day, in partnership with Hudl
- 💼 The business case for investing in women coaches – and why it’s essential to the long-term growth of the entire women’s sports ecosystem
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Ep. #187 How StubHub Is Leaning Into The Surging Demand For Women’s Sports, ft. Jill Gonzalez
In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub. StubHub has officially launched …
Notas del episodio
In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.
StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.
StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀
In this episode, Jill breaks down:
- ⏰ Why StubHub saw the opportunity (and urgency) to build a dedicated women’s sports platform
- 🎟️ How HerSportsHub reduces friction in the fan journey by centralizing supply
- 🚀 Why accessibility – making women’s sports easier to find and attend – is one of the most powerful growth levers in the industry
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
Aquí están los 40 episodios más recientes de 218. Los anteriores están en el feed del podcast.
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