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The Inspired Media Podcast

Nuevobuilding a BUSINESS vs. building a PERSONAL BRAND? (a response to Emma Grede's viral video)6 de octubre de 2026 · 32 min
Episodios
46
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cada mes
Último episodio
6 Oct 2026

Sobre el podcast

In the era of "algorithms" and "AI", this podcast is putting the spotlight on the conventional takes and truths of social media, content creation, and entrepreneurship in the crazy world that is the online space.

Episodios 46

  1. building a BUSINESS vs. building a PERSONAL BRAND? (a response to Emma Grede's viral video)

    32 minEpisodio 50

    building a business vs. building a personal brand (a response to emma grede's viral video)🎧 okay so emma grede told women to stop prioritizing their personal brands and the internet is SPLIT. some of you felt …

    Notas del episodio

    building a business vs. building a personal brand (a response to emma grede's viral video)

    🎧 okay so emma grede told women to stop prioritizing their personal brands and the internet is SPLIT. some of you felt so relieved. some of you were like wait... my personal brand literally built my business?? and honestly i get both. but can we talk about the fact that emma launched her brands with kim and khloé kardashian? most of us don't have a kardashian. we have our phone and our own face. so i'm going through her video line by line, where i agree, where i don't, and what it actually cost me to build my business and my personal brand at the same time. listen and then dm me your thoughts bc i def wanna hear YOUR OPINION.

    inside this episode

    • going line by line through emma's video (and why so many women felt it)
    • why "there was no strategy" totally makes sense for her... and why your path might look different
    • you don't have to do what influencers do to have a personal brand that works for your business
    • the real time waster for women in business (spoiler, it's perfectionism)
    • what it actually cost me to build my business and my personal brand at the same time
    • your business account is the movie, your personal account is the director's cut
    • why creators need to think like ceos and founders need to think like creators
    • why i think we're in a golden age of opportunity right now and i don't want you to miss it

    after this episode you'll…

    • stop feeling guilty for wanting a personal brand AND a business you're proud of
    • post the 75% good video instead of letting the perfect one sit in your drafts forever
    • know how to be your own kim kardashian (no famous co-founder needed)

    ✨ craving more support in building your personal brand? join cohort 5 of the MINIMIND

    LET'S WORK TOGETHER: 

    SOCIAL MEDIA MANAGEMENT SERVICES 

     APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA 

     BOOK YOUR 1:1 INTENSIVE EXPERIENCE

    🤝LET'S YAP: Instagram @inspiredmediaco / TikTok @inspiredmediaco
    💻RESOURCES: FREE LIFESTYLE PILLAR® GUIDE / SIGNATURE STYLE SERIES® / UNSELFISH CONTENT®
    🛒SHOP THE FAVES: ShopMy / Amazon Storefront

  2. the 8 things that make someone impossible to forget online

    18 minEpisodio 49

    🎧 The goal is NOT to go viral, it's be MEMORABLE (spoiler alert, more views + followers doesn't mean more success. Today we're breaking down the exact ingredients that make someone unforgettable online, from …

    Notas del episodio

    🎧 The goal is NOT to go viral, it's be MEMORABLE (spoiler alert, more views + followers doesn't mean more success. Today we're breaking down the exact ingredients that make someone unforgettable online, from your visual cues to your storytelling to (yes) bragging about your wins. Because at the end of the day, nobody remembers the most polished post, they remember how you made them feeeeeeeeel.

    Inside This Episode

    • The power of your Lifestyle Pillar® — visual and audio cues that make content recognizable as yours before anyone reads a word
    • The one-liner test: can you explain your brand in one sentence, and why that clarity matters
    • Understanding what role you play in your audience's life (and why that's what makes them stick around)
    • Why having a POV matters more than being liked by everyone
    • Storytelling within your world — why documenting beats one-off content
    • The "say it until it's yours" principle: repetition as strategy, not laziness
    • The power of sameness — why your brain (and your audience's) craves ritual and familiarity
    • Why bragging about your wins is information, not arrogance

    After This Episode You'll…

    • Know how to build visual/audio consistency into your content
    • Be able to explain your brand in one clear line
    • Understand your role in your audience's life and why they actually follow you
    • Feel confident having an opinion instead of playing it safe
    • See repetition as a strategy, not something to be embarrassed by
    • Start documenting your story instead of posting one-off tips
    • Feel comfortable celebrating your wins out loud

    ✨ Craving more support in building your personal brand? Join Cohort 5 of the MINIMIND

    🤝LET'S YAP: Instagram @inspiredmediaco TikTok @inspiredmediaco

    💻RESOURCES:
    FREE LIFESTYLE PILLAR® GUIDE
    SIGNATURE STYLE SERIES®

    UNSELFISH CONTENT®

    SERVICES:
    APPLY FOR SMM SERVICES 
    APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA 
    BOOK YOUR 1:1 INTENSIVE EXPERIENCE 

    🛒SHOP THE FAVES (affiliate links):
    ShopMy 
    Amazon Storefront 

     

     

  3. your guide to stop overthinking (CEO brain vs. creative brain)

    14 minEpisodio 48

    🎧 What We Talk About why content feels harder than it should, even though anyone can pick up their phone and post my "2 brains, 1 account" theory — the ceo brain vs. the creative brain, and why they're …

    Notas del episodio

    🎧 What We Talk About

    • why content feels harder than it should, even though anyone can pick up their phone and post
    • my "2 brains, 1 account" theory — the ceo brain vs. the creative brain, and why they're constantly at odds
    • the exact scenarios where they clash: a post flopping, going viral (+ the negative comments that come with it), repeating what worked, stretching one idea further, niching down, editing choices, jumping on trends, branding decisions
    • how to know which brain should be making the call — instead of getting stuck justifying yourself in circles
    • why "stop overthinking" is bad advice and what to do instead

    After This Episode You'll...

    • know which brain is talking to you in any given moment (and whether you should be listening)
    • handle a flop or a wave of negative comments without spiraling
    • stop wasting time on internal back-and-forth and start moving the needle
    • have an action item: run your own recent content decisions through both brains and see who actually should've made the call
    • trust that execution — not another idea — is what's been missing

    🪩Wanna work together on your personal brand to become to creator ppl are OBSESSED WITH? The YOU-CODED CONTENT MINIMIND COHORT 5 is now OPEN 🪩
     

    🤝LET'S YAP:

    Instagram @inspiredmediaco 

    TikTok @inspiredmediaco

     

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

     FREE LIFESTYLE PILLAR™ 

    SIGNATURE STYLE SERIES® 

    UNSELFISH CONTENT® 

    SOCIAL STAND OUT 2.0


    SERVICES: 

    APPLY FOR SMM SERVICES 

    APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA 

    BOOK YOUR 1:1 INTENSIVE EXPERIENCE

     

    🛒SHOP THE FAVES (affiliate links):

    shopmy

     amazon sf


     

  4. how to yap on on camera 101

    24 minEpisodio 47

    🎧 What We Talk About you wanna yap more on camera like all those other creators who make it look SO effortless? that's why you clicked on this episode. if you've been here a while you know we LUV face-to-camera …

    Notas del episodio

    🎧 What We Talk About
    you wanna yap more on camera like all those other creators who make it look SO effortless? that's why you clicked on this episode. if you've been here a while you know we LUV face-to-camera content — I've watched creators grow to hundreds of thousands of followers, sell out offers, and book brand deals all off refining this one skill. it's not new, but with more noise out there than ever, people are craving the actual guide. so as someone who spent years cringing at her own videos as a failed actress — yes I'm giving you the tips, but more than that I want you leaving this episode able to show up confidently, because your comm skills ARE your personal brand.
    before the tips — a story. three years ago my client Susie told me "I'm never doing face-to-camera videos." I said too bad, and scripted her first one anyway. it blew up, got her millions of views — but the real win isn't the number. she got the reach, did something with it, and built the business and life she actually wanted. that's the story I want you sitting with.

    --> JOIN THE WAITLIST FOR THE YOU-CODED CONTENT MINIMIND COHORT 5 FALL 2026

    Inside This Episode

    • why face-to-camera is a skill, not a personality trait — and why it's having a resurgence right now
    • the script-it-like-you-talk method (not a word-for-word script, not a ChatGPT script)
    • the theater technique: do something while you talk
    • why "hey guys, welcome back" is dead and what to do instead • the 30-Day Challenge: one face-to-camera piece of content, every day, no exceptions
    • talking to a younger version of yourself to actually access emotion on camera
    • pulling your content from your existing content pillars instead of inventing 30 new ideas
    • the hot-take hook examples for when you want that raw, FaceTime energy
    • rapid-fire filming tips: dedicated filming spots, get-in-the-mood routines, bloopers to stories, closed captions, timing your yaps

    After This Episode You'll...

    • see face-to-camera as reps, not a personality test • have an actual 30-day structure instead of "just start posting more" • know how to script yourself without sounding scripted • stop opening with "hey guys" forever • know how to access real emotion on camera using the younger-you technique • have hooks ready for your hot-take/Unselfish Content® videos • trust that Susie's story could be your story

    🤝LET'S YAP:
    Instagram @inspiredmediaco
    TikTok @inspiredmediaco

    💻RESOURCES:
    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links):

  5. how one small detail in my content got me invited to the Maybelline HQ

    31 minEpisodio 45

    🎧 What We Talk About okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass? …

    Notas del episodio
    🎧 What We Talk About

    okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass?

    this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build your brand, and open doors you didn’t even know existed.

    storytime, strategy, mindset… it’s all in here.

    Inside This Episode

    • the POWER of a Lifestyle Pillar™ in your content strategy
    • turning your quirks into strategy with YOU-CODED CONTENT™
    • how consistency builds attention, trust, and opportunities
    • from using a product → working with them → teaching at HQ
    • • the real behind-the-scenes + feedback from the creators AND team at Maybelline HQ

    After This Episode You’ll…

    • see your everyday habits, quirks, isms, as strategy
    • know how to stand out without forcing it
    • feel more confident showing up as YOU
    • stop overthinking and start executing
    • get clear on your “why” and use it in your content
    • trust that small moments are building big wins

    🤝LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links) :

  6. ungatekeeping brand deals: the mistakes costing creators thousands + what successful creators are doing

    32 minEpisodio 43

    🎧 What We Talk About In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving …

    Notas del episodio
    🎧 What We Talk About

    In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way.

    🎉🎉A huge, pinch me, special thank you to today's sponsor Adobe Digital Academy aka your new favorite content tool box (trainings, courses, tutorials, certifications). Next time you wanna doom scroll, browse Adobe Digital Academy on Coursera, LinkedIn Learning, and YouTube instead. #AdobePartner

    Inside This Episode

    • The difference between self-managing vs signing with a talent manager
    • The mindset shift that separates a creator from a Creator CEO
    • Successful creator brand partnership case studies + examples
    • What brands actually care about beyond followers and views
    • Why negotiation is normal and how to approach it strategically
    • The ways creators accidentally leave money on the table
    • How upsells, licensing, and deliverables can increase deal value
    • What brand deals actually look like behind the scenes

    After This Episode You’ll…

    • Understand how brand deals actually work behind the scenes
    • Know how to position your value when negotiating
    • Stop treating brand deals like favors and start treating them like business deals
    • Feel more confident communicating with brands
    • Start thinking like a Creator CEO, not just a creator posting content

    🤝LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links) :

  7. why most “signature series” fail + the recipe to make your series STAND OUT (receipts inside)

    22 minEpisodio 41

    🎧SPOILER ALERT: it's bc they're missing STYLE Most creators: • Focus on the idea instead of execution • Copy formats without making them their own • Quit too early • Have no structure • Don’t know how to refine …

    Notas del episodio
    🎧SPOILER ALERT: it's bc they're missing STYLE

    Most creators:

    • Focus on the idea instead of execution
    • Copy formats without making them their own
    • Quit too early
    • Have no structure
    • Don’t know how to refine using data

    And that’s why their series never takes off.

    Inside This Episode

    You’ll learn:

    • The 4 ingredients every strong Signature Style Series™ needs
    • The biggest mistakes killing your momentum
    • How to make a series feel unmistakably YOU
    • How many episodes you actually need before judging results
    • The CEO mindset shift that changes everything

    If you want content that looks, feels, and sounds like YOU.
    This is your recipe that's been proven time and time againnnn🎙️✨

    🤝LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links) :

  8. STOP WINGING YOUR CONTENT: how to create a content schedule you can actually stick to

    16 minEpisodio 40

    🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta …

    Notas del episodio

    🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off.

    THE 5 STEP SYSTEM WE WALK THROUGH

    1. PICK YOUR PLANNING PLATFORM
    Choose one place to organize your content.
    Notion, Airtable, Planoly, or even pen and paper.
    The tool doesn’t matter. Having a system does.

    2. CHOOSE YOUR POSTING CADENCE
    Be realistic about your season.
    • 3x per week if you’re busy
    • 5 to 6x if you’re seasoned
    • Higher volume if you have capacity
    And yes, in most cases, cross post.

    3. DEFINE 3 TO 5 CONTENT PILLARS
    Your brand is not your diary.
    Pick core topics you can talk about endlessly.
    Use analytics to guide what’s worth repeating.

    4. BRAINSTORM WITH STRATEGY
    Pull from top performing posts.
    Repackage what already works.
    Plan ideas inside your pillars instead of posting randomly.

    5. BATCH & EXECUTE
    Day 1: Outline scripts and captions.
    Day 2: Film everything.
    Post according to your cadence.
    Repeat weekly or biweekly.

    THE BIG SHIFT

    You are the CEO of your brand, not just a creator and it's time to start acting like it!

    Consistency becomes effortless once it’s built into your routine

    Break a leg, bestie 💋

    Podcast EP mentioned: The Lifestyle pillar

    🤝LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links) :

  9. hitting 1 MILLION dollars in 1 YEAR + 1 WEEK: here’s what i learned

    58 minEpisodio 39

    “You’re not behind. You’re just not loud enough about your accomplishments because in your head it was your obligation to achieve them.”Last month, I hit $1,000,000 in sales in 1 year + 1 week.Not by December …

    Notas del episodio
    “You’re not behind. You’re just not loud enough about your accomplishments because in your head it was your obligation to achieve them.”

    Last month, I hit $1,000,000 in sales in 1 year + 1 week.

    Not by December 31.
    One week later.

    And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of being a creator, founder, and entrepreneur) and the MINDSET (becoming the person who can handle it and truly build financial abundance). *Not financial advice, please speak to a professional!

    Tools mentioned

    🎧What to watch next? THE 2026 IT GIRL AGENDA

    🤝LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    💻RESOURCES:

    DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:

    SERVICES

    🛒SHOP THE FAVES (affiliate links) :

  10. the "big shifts" you need to know to grow on socials in 2026: value-driven content and the intellectual influencer

    15 minEpisodio 38

    🎙️ Social Media Success in 2026: Creating Valuable Content🎙️ Social Media Success in 2026: Creating Valuable ContentHey bestie 🤍Today we’re breaking down the very loud conversation around 2026 being “the era of …

    Notas del episodio
    🎙️ Social Media Success in 2026: Creating Valuable Content🎙️ Social Media Success in 2026: Creating Valuable Content

    Hey bestie 🤍
    Today we’re breaking down the very loud conversation around 2026 being “the era of value” and the rise of the so-called intellectual influencer. Spoiler: this isn’t new, but there is something important to learn from it.

    ✨ In This Episode

    • Value isn’t trending, it’s returning
    Educators, strategists, and thought-leaders have always existed. What’s changing is what people are paying attention to.

    • Your algorithm shapes your mindset
    What you consume influences what you create. If your feed is all entertainment, you might miss the creators who are building depth and longevity.

    • Audiences are more aware than ever
    People can spot clickbait and shallow content quickly. As more creators and consumers focus on wellness, growth, and the future, educational and thoughtful content feels more aligned.

    • Community over clout
    Instead of asking “How do I get more views?” try “How do I increase my impact?” Depth builds trust. Trust builds longevity.

    • What counts as valuable content?
    Value can look like:

    Educating

    Entertaining

    Inspiring

    Every piece of content should have a clear goal, whether that’s teaching something new, making someone laugh, or helping them feel seen.

    • Depth is available to every niche
    Even lifestyle, fashion, and beauty creators can go deeper through values, opinions, and real conversations. Substance is what makes content memorable.

    🎧 Final Thought

    Before you post your next piece of content, ask yourself:
    How can I make my audience’s life, brand, business, or mindset just 1% better today?

    That’s the real formula for social media success in 2026.

    LET'S YAP:

    Instagram @inspiredmedico

    TikTok @inspiredmediaco

    RESOURCES:

    Free Lifestyle Pillar Guide

    Click to browse all the social strategy digital resources

    SHOP (affiliate link) :

    Fave content + life recs: ShopMy

    Fave content + life recs: Amazon Storefront

  11. your updated content plan for 2026: create for your brand, not the algorithms

    22 minEpisodio 37

    🎧 DIY Your Content Plan With Intention (Not the Algorithm)If you’ve ever downloaded a content calendar, tried to follow someone else’s posting routine, or felt overwhelmed by all the “you should be doing this” …

    Notas del episodio
    🎧 DIY Your Content Plan With Intention (Not the Algorithm)

    If you’ve ever downloaded a content calendar, tried to follow someone else’s posting routine, or felt overwhelmed by all the “you should be doing this” advice… this episode is for you.

    In this solo episode, we break down how to DIY your own content plan so you’re creating with clarity, confidence, and intention, not chaos, burnout, or algorithm anxiety.

    ✨ What You’ll Learn In This Episode

    • The difference between a content plan vs a content strategy and why confusing the two keeps creators stuck
    • Why creating for the algorithm sets you up for inconsistency and frustration
    • How to choose a sustainable posting cadence you can actually maintain
    • What content pillars really are (and why “educate, inspire, entertain” isn’t it)
    • How to build a simple weekly content schedule that removes decision fatigue
    • How to review your content monthly and pivot intentionally using real data
    • The difference between your creative brain vs CEO brain and when to let each one lead
    • Why repetition is not boring, it’s strategic
    • How to lean into what’s working instead of constantly chasing new ideas

    🔗 Resources Mentioned

    👉 FREE Notion Content Calendar
    👉LISTEN NEXT: IT GIRL AGENDA podcast episode (planning the new year together)
    👉 Digital blueprints to craft your social strategy

  12. Your 2026 rebrand blueprint: THE IT GIRL AGENDA

    17 minEpisodio 36

    🎧 Episode: Creating Your It Girl Agenda for 2026Welcome to the first episode of the Inspired Media Podcast of 2026 🤍We’re kicking off the year with our annual tradition: creating your IT GIRL AGENDA!!!!2026 …

    Notas del episodio
    🎧 Episode: Creating Your It Girl Agenda for 2026

    Welcome to the first episode of the Inspired Media Podcast of 2026 🤍
    We’re kicking off the year with our annual tradition: creating your IT GIRL AGENDA!!!!

    2026 isn’t about burning everything down or starting from scratch.
    This is a refinement year. We’re building on what already works, learning from 2025, and stepping into a more intentional version of ourselves.

    In this episode, I walk you through my updated It Girl Agenda framework so you can plan the year without overwhelming yourself.

    ✨ What We Cover

    • Why you should plan for the year but focus on the quarter
    • How to do a real audit of 2025 (results and feelings)
    • The four categories every It Girl Agenda needs
    • Why identity matters more than goals
    • How to set one focused goal per category without burnout
    • A simple system to stay consistent all year

    🧠 The It Girl Agenda Framework

    Rule #1: Plan the year, but hyper focus on the quarter

    Step 1: The Audit
    Review your calendar, camera roll, finances, and notes
    Audit how things felt, not just what happened

    Step 2: Set goals in four categories
    Business
    Socials
    Finances
    Personal

    Step 3: Identity first
    Start with “I’m the type of person who…”
    Goals follow identity, not the other way around

    Step 4: One goal per category
    Attach one to two realistic weekly action items

    🤍 Final Thoughts

    Your value is not defined by what you accomplished in 2025.
    Ambition is honorable. Wanting more is honorable. Planning is honorable.

    But the pressure doesn’t have to come from you.

    Give it to God and let 2026 show you how good it can be.

    📌 Pro Tips

    • Film yourself creating your It Girl Agenda in January
    • Make a phone folder titled “2026” for ideas, milestones, and memories
    • Share this episode with a friend who needs a fresh start

    Save this episode, send it to your people, and tag me when you’re creating your It Girl Agenda so I can hype you up 🤍

  13. how to ACTUALLY build YOUR PERSONAL BRAND in 2026 (the personal brand starter pack)

    39 minEpisodio 35

    Holiday sale details + breakdown in here: In this episode, I’m breaking down what it actually means to build a personal brand in 2026 without chasing trends, niches, or virality. If you’re entering a new era …

    Notas del episodio

    Holiday sale details + breakdown in here: In this episode, I’m breaking down what it actually means to build a personal brand in 2026 without chasing trends, niches, or virality. If you’re entering a new era, planning a rebrand, or craving clarity, this episode is your Personal Brand Starter Pack.

    What I Talk About

    What a personal brand really is (and what it’s not)

    Why followers and views don’t equal trust or impact

    How to stop copying what everyone else is doing and start building something that feels like you

    The Personal Brand Starter Pack

    You-Coded Content™ – how you say something matters more than what you say

    Unselfish Content™ – lifestyle content that invites people in instead of showing off

    Signature Style Series™ – repeatable formats and visual cues that build recognition

    Lifestyle Pillar™ – the subtle details that make your brand memorable

    Passion + Purpose – building from intention, not validation

    Scalability – creating a brand that supports where you’re actually going

    It Girl Mentality – taking action from confidence, not comparison

    A personal brand isn’t built by following rules. It’s built by knowing who you are, how you want people to feel, and showing up consistently from that place. When your foundation is clear, every content decision gets easier.

    🎁 End of Year Sale

    I have a TONNNNNN of free resources but if you were looking for something a little extra, we're on the last days of the holiday sale 2025.

    ✨ Discounts on:

    3 for 30% off bundles on:

    • Unselfish Content™
    • Signature Style Series™
    • Social Stand Out
    • YOU-CODED Minimind (Backstage edition)

    And 15% off standalone

    The sale ends December 31st.
    Last 3 days of the sale are live: Gift your brand something that will give back <3

    Let’s make 2026 the “I can’t believe I did that” year, not the “I should have” year 🤍

  14. UNSELFISH SELLING: the strategies, methods, and lessons that got me $6K in 2 days passively

    26 minEpisodio 34

    Hey Bestie 🤍🫶If you watched the last episode or you’ve been tuning into my content, you know I’m all about unselfish content — but today, we’re talking about unselfish selling and how the two actually come from …

    Notas del episodio

    Hey Bestie 🤍🫶
    If you watched the last episode or you’ve been tuning into my content, you know I’m all about unselfish content — but today, we’re talking about unselfish selling and how the two actually come from the same place. I’m currently in a soft launch (July 2025 vibes), and I figured this would be the perfect time to give you the real behind-the-scenes on what it actually looks like to launch a course that connects, converts, and doesn’t make people roll their eyes.

    This episode is a mix of storytelling, live lessons, and strategy — no gatekeeping, just real tea from the trenches. If you're planning to launch your own digital product or you’ve been side-eyeing the course world wondering if it’s still worth it... this one’s for you. 💻

    🖊 WHAT WE'RE COVERING:

    • Why courses have been getting canceled on social media — and why that’s kind of fair
    • The exact numbers from my soft launch: 50+ sales in 2 days, 80+ in 6 days, $8K+ in revenue
    • What I focused on to make the course actually valuable — content, structure, delivery
    • My IG-first marketing approach: what worked, what surprised me, and what I’d do differently
    • A breakdown of the entertaining vs. inspirational vs. educational content angle
    • How I built trust and prepped my audience before launch without being annoying
    • Lessons in selling through serving (and why your offer isn’t about you — it’s about them)
    • Tangible tips for building and launching your own digital product in 2025

    If you’re in your course era, or even just thinking about it, this episode is your permission slip to do it ethically and intentionally — while still getting paid. 💸 Let’s normalize launching without scamming, shall we?

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  15. UNSELFISH CONTENT™ : the framework to get people to care about you and your lifestyle

    14 minEpisodio 33

    welcome to DAY 1 of your It Girl Content Rebrand!!! the first assignment: deep diving into SELFISH vs. UNSELFISH CONTENT. if you’re making vlogs, GRWMs, or “come with me” style content and wondering why it’s …

    Notas del episodio

    welcome to DAY 1 of your It Girl Content Rebrand!!! the first assignment: deep diving into SELFISH vs. UNSELFISH CONTENT. if you’re making vlogs, GRWMs, or “come with me” style content and wondering why it’s not growing your brand or building a real community, this one’s for you. you’ll learn the difference between selfish vs. unselfish content, and how to instantly elevate your lifestyle videos so they actually make people feel something.

    ✨ THE NOTES:

    we’ve lost the plot with lifestyle content — it’s cute, but not always meaningful.

    • selfish content = narrating your life without a story or point.
    • unselfish content = still about you, but for your audience.
    • a framework to help you turn a selfish vlog into a cohesive, engaging, and unselfish vlog
    • the content angles
      • entertaining – funny, chaotic, engaging
      • educational – tips, takeaways, what you’ve learned
      • inspirational – shift a mindset or share a powerful moment

    📌MENTIONED IN THIS EPISODE:

    NOW LIVE: The Unselfish Content™ Guide — visual examples + deeper breakdowns + actionable frameworks: OPT IN

    unselfish vlog example: @InspiredMediaCo

  16. the strategy behind a cult-like brand, influencer strategy, and angel investing ft. Kira Jackson (@kiramackenzie)

    1 h 2 minEpisodio 32

    Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira …

    Notas del episodio

    Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to stand out from the noise of socials or a creator who has a dream brand that you'd would luv to work with, we’re getting INTO ITTTTT!

    • the BTS of brand strategy for Set Active
    • influencer marketing (what they look for when working with influencers)
    • angel investing
    • work-life balance as a working mom

    🤍 CONNECT WITH KIRA

    Instagram @kiramackenzie)

    TikTok (@kiramackenz)

    ✨LET'S YAP

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    🔗RESOURCES

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    🛒SHOP

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  17. growing as a content creator *sustainably*, bad social media advice, youtube in 2025, and embracing the cringe with tess barclay (@tessbarclay)

    1 h 2 minEpisodio 31

    Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to …

    Notas del episodio

    Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on:

    • Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creator
    • Social media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful)
    • The biggest mistakes creators make & how to avoid them
    • Starting a YouTube channel? Tess breaks it all down step by step
    • Managing YouTube vs. short-form content & workflow hacks
    • The reality of being a content strategist – the behind-the-scenes, struggles, and sustainability
    • Sharing "edu" content without feeling ick

    And as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) <3

    Connect with Tess:

    Instagram: @tessbarclay

    TikTok: @tess.barclay

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  18. a step-by-step guide to crafting your SIGNATURE STYLE SERIES

    32 minEpisodio 30

    The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” …

    Notas del episodio

    The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” part? It’s everything!!!! So allow me to be your social media strategist for a day:

    Why This Works (Receipts Inside 👀)

    What happened when my clients started their own:

    • Client A: Brand deal booked after just 5 episodes + increased engagement + increased website traffic
    • Client B: 40K+ followers in 3 days
    • Client C: From 40K views to 400K+ on her SSS
    • Client D: A 5.5M views viral hit from 2023 that’s still performing stronggggg in 2025

    How to Build your Signature Style Series

    • Creating content around YOUR life, not changing your life for content
    • Intentional Inspiration
    • Focusing on YOUR style (editing, catchphrases, music, fonts—your signature elements).
    • Examples of signature style series
    • Quick tips to get you into ✨production mode✨

    Signature Styles Series has become one of my favorite parts of working with creators and business owners on their socials. Now, if you''re inspired to started your own: DM me on ig/tiktok and keep me updated on your progress! I LUVVVV seeing your SSS success stories, and who knows, maybe I’ll feature yours next <333

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  19. success in your 20's (pt. 2) – the hard truths & uncomfy shifts from making $500k as a content ceo

    33 minEpisodio 28

    the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say …

    Notas del episodio

    the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say creator CEO). this episode is part 2 of the raw, unfiltered lessons from scaling to half a million dollars as a creator ceo. here’s what i wish i knew:

    1. you won’t always get the recognition you think you deserve—keep going anyway

    2. hustle is addicting, just bc something is “familiar” to do, doesn’t mean it’s the best way to do something.

    3. it’s one thing to make money, it’s another to manage it: your mind needs to catch up to your bank account

    4. there’s a lot of waiting

    5. don’t rely on brand deals

    6. people-pleasing will hold you back

    7. taxes are actually the worse thing ever (i cried)

    8. success may not feel like what you imagined

    9. cultural expectations around money make things complicated

    10. grit is IT!!!

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  20. success in your 20’s: lessons from making 1/2 million dollars in 1 year as a founder, social media strategist, and content creator

    30 minEpisodio 27

    my most nerve-wracking, shaking in my boots, i'm sweatinggggg episode, but i'm finally ready to share: after 3 years, i hit 100K followers on tiktok (now almost 100K on ig) in less than 2 years, i hit 6 …

    Notas del episodio

    my most nerve-wracking, shaking in my boots, i'm sweatinggggg episode, but i'm finally ready to share:

    after 3 years, i hit 100K followers on tiktok (now almost 100K on ig)

    in less than 2 years, i hit 6 figures

    in 2024, i made 1/2 million dollars

    in january this year, i made $70K

    in 14 days i launched my podcast (now: 70K+ downloads)

    success in your 20’s is a balancing act: enjoy your youth but also take advantage of it. this episode will be part 1 on the lessons i learned through success milestones, money milestones, growth, and what it REALLY took to get here. not just the "everyone can do this!!" narrative, but the real, raw, vulnerable, hard conversations on success and how at 25 years old i was an am able to build a successful online business and a life that 10 year old me only dreamed of. i've been holding off talk about money and success bc in all honestly, most conversations give me the ick, most conversations are all about the flashy numbers, but lack TRUTH and SUBSTANCE. so my goal in sharing these wins is to offer that to you: to hopefully inspire, show you what's possible, but also to create a space where these conversations are OKAY TO HAVE. and lastly, my "top secret", i give this all to God: He is my co-founder, my partner, my #1 mentor, it is through Him all biggest, wildest, most ambitious dreams are possible no matter where you come from, no matter what stats are against you, no matter how impossible it seems, there is NO WASTED POTENTIAL when we are fulfilling His purpose. i blessed and honored you're here <3

    p.s if ANY of this resonated with you, i would LUV to know your feedback, experience, thoughts on here, ig, tt, whatever feels best for you!!!

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  21. top ways creators self-sabotage their content: lessons from beginner to macro-influencers + 6-fig entrepreneurs

    21 minEpisodio 26

    HAPPY VALENTINES DAY (well almost) ❤️‍🔥 and since my luv language is roasting you LOL, i thought it would only be fitting if that’s what we dedicated today’s post to be: a little tough luv for the toxic habits …

    Notas del episodio

    HAPPY VALENTINES DAY (well almost) ❤️‍🔥 and since my luv language is roasting you LOL, i thought it would only be fitting if that’s what we dedicated today’s post to be: a little tough luv for the toxic habits that might be holding you BACK! we’re calling it out so you can move forward with clarity.

    • saying "just coming on here"—own your presence.
    • quit apologizing for your looks—we literallyyyy didn’t even notice, and even if we do…more engagement helloooo
    • don’t give up after one try—just bc it didn't work the first time, DOES NOT mean your ideas aren't worth trying AGAIN.
    • stop assuming people “already know” something—they don’t, meet us where WE are.
    • more value ≠ more valuable—sometimes simplicity is best.
    • trying too many new things = let’s not confused distraction with experimentation.
    • going wide instead of deep—there’s a difference between being multi-faceted vs. being chaotic.
    • boundaries fuel creativity, not kill it.
    • create with intention—let's talk about having REAL goals to set up your socials for the LONNNNNG game. you know what to do to get more views, but does it ACTUALLY align with you?

    feeling called out? GOOD. that means you’re self-aware enough to fix it. you have more control than you think, so focus on what is in your hands—your habits, persistence, and mindset. if this hit home, send it to a bestie who needs a luving roast and if you had a big takeaway, dm me on IG or email me—i would LUV to it hear it <3

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  22. unselfish vlogs + more ways to leverage your lifestyle in your content

    17 minEpisodio 25

    so you wanna leverage your lifestyle and personality in you content? PPEERRIODDDDD. in this episode we’re talking through tangible ways to create YOU-CODED content that resonates with your audience.Episode …

    Notas del episodio

    so you wanna leverage your lifestyle and personality in you content? PPEERRIODDDDD. in this episode we’re talking through tangible ways to create YOU-CODED content that resonates with your audience.

    Episode Breakdown:

    • Mindset First: Your brand isn’t just about you. Focus on the impact you want to make and the bigger picture beyond your own goals.
    • Lifestyle Content That Hits: Stop making “selfish” vlogs that are just about you—invite your audience in with storytelling, conflict, and context that keeps them wanting MORE and allows us to connect with you <3
    • Set Intentional Goals: Think beyond going viral. Use lifestyle content to grow your brand, flex your creativity, and nurture with your audience.
    • Methods: Create memorable catchphrases, use unique branding elements that showcase YOUR personal style, and catch the influencer accent.

    lifestyle content isn’t just about showing your life—it’s a way to connect, inspire, and share multiple sides of who you are authentically <3

    send this to a bestie, and of course I’d LUVVVV to hear your thoughts, notes, wins, whatever on IG + TT @inspiredmediaco <3

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  23. things to LEAVE BEHIND in 2024 (and the MUCH BETTER alternatives) to set your brand up for SUCCESS

    25 minEpisodio 24

    say it with me: in 2025 we are ONLY ACCEPTING IT GIRL BEHAVIOR💅. buuuuut we cannot build that up without TAKING OUT THE TRASH so in this episode we’re going through the main social media “practices, habits …

    Notas del episodio

    say it with me: in 2025 we are ONLY ACCEPTING IT GIRL BEHAVIOR💅. buuuuut we cannot build that up without TAKING OUT THE TRASH so in this episode we’re going through the main social media “practices, habits, tips” (and some lifestyle as well) that DID NOT make the cut on the IT GIRL AGENDA as well as the farrrrr better alternatives🤌✨✨

    my verse of the year to you:

    Psalm 65:11

    11 You crown the year with a bountiful harvest;

    even the hard pathways overflow with abundance.

    i hope this year is so nourishing, fun, exciting, and progressively challenging for you. 2025 is ours and as always i’m so happy you’re here <3

    what’s next:

    tune into the IT GIRL AGENDA episode where we are step-by-step planning the new year together (11 min)

    browse my fave content/lifestyle recs

    THOUGHTS? FEEDBACK? WINS? LET’S YAP ABOUT IT:

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  24. your IT GIRL new year rebrand: the step-by-step guide to bringing your vision board to life

    11 minEpisodio 23

    what's going viral rn? the girlies are planning their new years rebrand at 1am...and honestly i get it LOL! BUT what if i told you i have the PERFECT next step to your vision boarding aka the ✨IT GIRL AGENDA✨ …

    Notas del episodio

    what's going viral rn? the girlies are planning their new years rebrand at 1am...and honestly i get it LOL! BUT what if i told you i have the PERFECT next step to your vision boarding aka the ✨IT GIRL AGENDA✨:

    • take last year lookseyyy👀
    • focus on the 4 main categories: 💻BIZ, 🤝SOCIALS, 💸FINANCES, 🤍PERSONAL
    • 🖊️plan goals/focuses in each of the 4 main categories
    • 👟write AT LEAST 1 small action item per focus/goal
    • 🕊️pray over your plan (Jeremiah 29:11)

    as we're all in our planning era, just remember, you can't THINK your way to success, it's ACTION that makes the BIGGEST IMPACT (yes even the small steps). and if you're tuning it/working on your OWN it girl agenda, i'd LUV to see it so tag/dm me @inspiredmediaco <3

    MERRY CHRISTMAS AND HAPPY NEW YEAR! here's to becoming the IT GIRL version of ourselves 😌

    next steps:

    podcast episode: launching a podcast within 14 days

    want a little more social strategy support for the new year? Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

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  25. from $1K to $1 MILLION: the success, growth, and money mindset shifts you can start practicing today w/ @_samanthadaily

    58 minEpisodio 22

    i hate to say it but: if you want to BE successful, you have to ACTUALLY DECIDE to be successful. simple? yes. always easy? no. in this episode with business mentor and podcast host, Samantha (@_samanthadaily) …

    Notas del episodio

    i hate to say it but: if you want to BE successful, you have to ACTUALLY DECIDE to be successful. simple? yes. always easy? no. in this episode with business mentor and podcast host, Samantha (@_samanthadaily), we're getting into the most impactful success, growth, and money mindset shifts that will get you out of "that would be nice" to "oh I REALLY DID THAT!" (hello IT GIRLLLLLLL). throughout her career from living in Spain, making a thousand euro per month, to making her first million dollars, she has accomplished:

    — Built a $100,00 figure business in 1 year

    — Became a millionaire by 29

    — Over 1M podcast downloads

    — Recurring 6 figure launches

    becoming the best version of herself has not only completed changed the trajectory of her life, but her business, her relationships, the way she sees and uses social media, the way she creates content, and in this episode, we can really see how connected all of these things are. i CANNOT WAIT for you to tune in and hear about any "ah-ha" moments that come up (don't forget to share, tag me, and send this to your fellow entrepreneur/creator bestie) <3

    CONNECT WITH SAMANTHA:

    IG: _samanthadaily

    tune into my episode on the Make Shift Happen podcast

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  26. selling is flirty: the strategy + tactics behind my FIRST minimind launch ($20K in sales + sold out group program)

    29 minEpisodio 21

    DONT BE ALARMED!!! this isn't some "make an extra $10K in 10 minutes" scheme BAHHAHAH no thanks. we talk A TON about a human-first POV to content and the same thing goes with selling. my first big launch of …

    Notas del episodio

    DONT BE ALARMED!!! this isn't some "make an extra $10K in 10 minutes" scheme BAHHAHAH no thanks. we talk A TON about a human-first POV to content and the same thing goes with selling. my first big launch of 2024 was a digital course, SOCIAL STAND OUT 2.0, and because of that launch, i hit my highest sales month YET: $60K. we luv a "passive income" moment but WE EXTRA LUV "live-time" collaboration. the YOU-CODED minimind was an offer i've been sitting on for 1 year and i finally brought it to life in 2024 aka THE BEST GIRL GROUP EVERRRRRR <3. something about sales gives slimy car salesmen, not to mention the endless scams online, so in this episode i'm breaking down the strategies + tactics + mental notes i used to:

    • sell out my first minimind ever on mainly IG stories
    • launch WITHOUT a formal launch plan or overly "selling on feed"
    • sell WITHOUT any ads
    • have the most fun, "light-weight", vibeyyyy launch ever that brought $20K in sales

    BUT WAIT...there's MORE! LOL i'm no sales expert BUT i'm linking my episode with Natasha Zork, business mentor and sales queeneeeen, so you can get her expert take on selling without the ick (the perfect step 2 after tuning into this one!)

    POD EPISODE WITH NATASHA

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  27. lessons after 6 years as a social media manager with Mila Holmes (@bymilaholmes)

    1 h 7 minEpisodio 20

    my fellow SMM’s/VA’s/OSP’s THIS ONE’s FOR YOUUUUUUU! with 6 years of social media management experience, i sat down with Mila Holmes to dive deep into the growth of her career from freelance SMM to now starting …

    Notas del episodio

    my fellow SMM’s/VA’s/OSP’s THIS ONE’s FOR YOUUUUUUU! with 6 years of social media management experience, i sat down with Mila Holmes to dive deep into the growth of her career from freelance SMM to now starting an agency, her processes on booking clients, how she’s been able to craft effective workflows with clients today, ANNDDD answering some of your questions to become a successful social media manager. i literally have screenshots of Mila’s tiktoks from the beginning of my business so this episode was EXTRA special <3

    CONNECT WITH MILA:

    Instagram: @bymilaholmes

    TikTok: @bymilaholmes

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  28. take hotter pics + how to prep for your brand shoot (hot pics academy)

    22 minEpisodio 19

    THIS TOOK ME WAY TOO LONG TO SPEAK ON BUT LET’S TALK ABOUT A FOUNDATIONAL PART OF YOUR SOCIAL MEDIA STRATEGY: THE HOT PICS. i’m listing out the essentials, tips, practices, and reminders to help you prep for …

    Notas del episodio

    THIS TOOK ME WAY TOO LONG TO SPEAK ON BUT LET’S TALK ABOUT A FOUNDATIONAL PART OF YOUR SOCIAL MEDIA STRATEGY: THE HOT PICS. i’m listing out the essentials, tips, practices, and reminders to help you prep for your next brand shoot (and to practice on your own). make sure to binge my new series on IG and TT y📸 the hot pics academy📸 for more examples + visuals <3

    ANNND, here’s the shot list for videos + photos that i use for myself and my clients

    1. zoom in/zoom out
    2. details
    3. mid shot (chest-up)
    4. selfie shots
    5. wide/environment shots
    6. mirror shots
    7. horizontal and vertical
    8. moving of camera (pan left, right, up, and down)
    9. moving in camera (walking, dancing, skipping, etc.)
    10. .5 and/or high angel (the bigger the forehead looks the better)

    🤝 wanna hire a content creator (iphone + digi cam content) for your next event (wedding, birthday, bach) email me [email protected]

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  29. leveraging "controversy" to grow on socials + gaining confidence as a creator with KoKo (@kokobeaute)

    59 minEpisodio 18

    YET ANOTHER fantasticccc guest: Kornelija Slunjski shares her journey after immigrating to America at 22 years old, starting her social media journey in the beauty space, switching niches, becoming known as the …

    Notas del episodio

    YET ANOTHER fantasticccc guest: Kornelija Slunjski shares her journey after immigrating to America at 22 years old, starting her social media journey in the beauty space, switching niches, becoming known as the "high maintenance influencer" who gives brutally honest beauty advice, AND what she did with these "controversial opinions" to grow a community of 175K followers on instagram, 212.6K on tiktok, and 14.7K subscribers on youtube as a full-time influencer! we know a sure fire way to get more eyes on your brand is ruffling up some feathers but WHAT NEXT? what happens AFTER that viral video. can you really build a community and create a career from it? we're GOING INTO all of it (tea, tips, and practices) along with my fave HOW TO SHOW UP CONFIDENTLY in your content. i hope you luv <3

    CONNECT WITH KOKO:

    IG: @kokobeaute

    TT: @kokobeaute

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  30. things i did right to make multi 6-figures in my business as a 20 something

    29 minEpisodio 17

    who would've thought a failed wanna be actress would then grow into a social media manager who built a multi 6-figure social media agency, is getting booking out of 1:1's months in advance, booking dream …

    Notas del episodio

    who would've thought a failed wanna be actress would then grow into a social media manager who built a multi 6-figure social media agency, is getting booking out of 1:1's months in advance, booking dream, long-term partnerships, and working with the MOST INSPIRING, AMAZING, IT GIRL ENERGY creators and entrepreneurs (i definitely didn't, but what i did know is: i would be a terrible employee LOL bc i hate when ppl tell me what to do (BIGGG ENNEAGRAM 3 ENERGY), i NEEDED a job where i could be creative, and i wanted to not only make money, but be in control of the money i make.) i could make a WHOLE OTHER EPISODE on the things i did wrong and the things i'm still learning, but for today, i made a list of everything i've done right as a twenty something that is building a business, and now with the goal to make 1/2 a million dollars in 2024. i'm excited for you to tune in and please let me know what you think, if anything shocked you, what really hit with you on IG DM's <3

    LET'S VIBE:

    Instagram @inspiredmedico

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Aquí están los 40 episodios más recientes de 46. Los anteriores están en el feed del podcast.

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