The SportBusiness Podcast

1. Live from Soho: The state of the media rights industry

   12 de noviembre de 202638 minTemporada 1 · Episodio 92A continuación

   This week, Jonathan Rest, Martin Ross, Joseph Perry and Maria Kholodova bring you a live pod recording from L’Escargot in London to discuss the state of the media rights and agency sectors. We hear direct from …

   Notas del episodio

   This week, Jonathan Rest, Martin Ross, Joseph Perry and Maria Kholodova bring you a live pod recording from L’Escargot in London to discuss the state of the media rights and agency sectors. We hear direct from the market with contributions from industry executives in attendance.

   
   

   We discuss:

   
   

   THE NEWSROOM: Six Nations/Sanzaar rights aggregation – fake news? Plus, the Turkish Super League tender and DAZN disrupts Israeli pay-TV duopoly.

   
   

   GLOBAL MEDIA REPORT 2026: The top 10 sports by their share of global media rights value amass 99% of the whole market as MMA displaces tennis.

   
   

   INCREASED IN-HOUSING: Tougher than ever to find new agency business? The EHF and ISU examples, and how does the advisory opportunity stack up?

   
   

   RIGHTS FEE FLATLINING: The best rights holders can hope for? Who is suffering in the squeezed middle?

   
   

   OTT: If D2C is the answer, where’s the evidence? Owned-and-operated best-case examples, complimentary add-on versus all-in and when does D2C take value out of the market?

   
   

   You can purchase your copy of our Global Media Report 2026 here.

   
   

   Subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30% discount here.

   
   

   Host: Jonathan Rest

   Contributors: Martin Ross, Joseph Perry, Maria Kholodova

   Editor: Gwen Gourvellec

   
   

   Sources:

   
   

   1. TFF launches expedited Süper Lig rights tender
   2. DAZN in line for shock Uefa club sweep in Israel
   3. Bulk Uefa club rights sales strategy continues
   4. Global Media Report 2026
   5. Centralised ISU agency contract for Two Circles
   6. Bramly’s bet: Why Ligue 1 went to market early

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2. Ligue 1 rights auction: Now or never for French renaissance

   5 de noviembre de 202650 minTemporada 1 · Episodio 91A continuación

   This week on The SportBusiness Podcast, we bring you in-depth analysis as LFP Media gets to work with its media rights tender at a critical juncture for French football, while Cricket South Africa finds crucial …

   Notas del episodio

   This week on The SportBusiness Podcast, we bring you in-depth analysis as LFP Media gets to work with its media rights tender at a critical juncture for French football, while Cricket South Africa finds crucial new sponsorship business with Jonsson Workwear.

   
   

   • THE NEWSROOM: After touching upon a death knell for LIV 2.0, we unpack the Ligue 1 tender. How real is the streaming interest and what number gets it done? Plus, sponsors’ icy response to Russia’s IIHF inclusion and some Glasgow 2026 numbers.

   
   

   • INSIDE THE DEAL: Faaez Samadi joins to discuss a workwear sector rapidly evolving into fashion as South African cricket finally plugs a big hole in its sponsorship portfolio following the loss of Standard Bank.

   
   

   • AOB: Testing start for Nations Championship, the Timbersports World Championship carves out a niche and BVB mobile users left to their own devices.

   
   

   Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube

   Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributor: Faaez Samadi

   Editor: Gwen Gourvellec

   
   

   Sources:

   
   

   1. End is night for LIV 2.0 as BC Partners pulls funding
   2. IMG heads LIV’s unsecured vendor creditor list
   3. Glasgow 2026 generates £223m, organisers claim
   4. Delivery partner’s firm evaluating Glasgow 2026
   5. IIHF-CAS Russia fallout intensifies
   6. Bramly’s bet: Why Ligue 1 went to market early
   7. Bramly: Ligue 1 tender a stress test of market
   8. Jonsson Workwear completes CSA’s shirt set

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3. What's Brewing in the $266m MLB jersey patch scene?

   29 de octubre de 202640 minTemporada 1 · Episodio 90A continuación

   During the week that the Brewers win their first-ever World Series, The SportBusiness Podcast cracks open the latest MLB sponsorship intel and also break news of a potentially game-changing development in the …

   Notas del episodio

   During the week that the Brewers win their first-ever World Series, The SportBusiness Podcast cracks open the latest MLB sponsorship intel and also break news of a potentially game-changing development in the UK broadcast market.

   
   

   • THE NEWSROOM: Will the Scottish Premiership tender spell the end of the controversial Saturday 3pm blackout? Also, Fifa's hydration breaks under review, World Snooker looks east and the background to LaLiga’s volatile Chinese broadcast presence as Mbappé crosses a red line.

   
   

   • INSIDE THE DEALS: Matthew Williams unpacks the MLB’s $266m jersey patch sector and explains why sponsors are taking big swings in their home markets.

   
   

   • AOB: Will anyone watch Africa’s first Youth Olympics? And how to Excel at the World Championships of spreadsheets.

   
   

   Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube

   Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributor: Matthew Williams

   Editor: Gwen Gourvellec

   
   

   Sources:

   1. EXCLUSIVE: SPFL offers end to UK’s 3pm blackout
   2. LaLiga bids to de-escalate China-Mbappé spat
   3. WST to go direct with Chinese streaming rights
   4. Bidding war brews for US World Cup rights
   5. MLB jersey patch market worth $266m at maturity
   6. PODCAST: YOG days are over?

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4. The Sportel Digestif live from Larvotto Plage

   22 de octubre de 202627 minTemporada 1 · Episodio 89A continuación

   This week on The SportBusiness Podcast, Martin Ross, Jonathan Rest, Joseph Perry and Maria Kholodova bring you the Sportel debrief from Larvotto Beach in Monaco. Industry topics from a stormy Principality …

   Notas del episodio

   This week on The SportBusiness Podcast, Martin Ross, Jonathan Rest, Joseph Perry and Maria Kholodova bring you the Sportel debrief from Larvotto Beach in Monaco. Industry topics from a stormy Principality include:

   
   

   • Netflix’s World Cup move in Spain – how much?
   • Surprise F1 bidding alliance in Germany
   • Relevent’s production move – why?
   • Infront betting on alleviating debt
   • Pitch and Qatar at a crossroads
   • Biennial Afcon U-turn impacts Caf’s endless ITT
   • Betting curbs in Brazil, Russia
   • Big picture market sentiment
   • Dolby’s sound shop-floor car

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributors: Joseph Perry, Maria Kholodova

   Editor: Gwen Gourvellec

   
   

   Sources:

   1. Have you heard? This year’s Sportel gossip
   2. Ex-HBS pair to lead new Relevent production arm
   3. Biennial Afcon U-turn set to impact Caf agency hunt
   4. Netflix Spain in shock 2030 World Cup move
   5. Netflix gives sports architect Bajaria the push
   6. Shopee fills Corinthians shirt as betting ban bites

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5. For club and country: Relevent gets national team call-up

   15 de octubre de 202653 minTemporada 1 · Episodio 88A continuación

   This week on The SportBusiness Podcast, we reveal just how much the global sports media market is worth (hint... it's a lot). Plus, Uefa selects its new national teams agency, Netflix's latest football rights …

   Notas del episodio

   This week on The SportBusiness Podcast, we reveal just how much the global sports media market is worth (hint... it's a lot). Plus, Uefa selects its new national teams agency, Netflix's latest football rights move and an unlikely location for cricket's latest franchise league.

   
   

   • THE NEWSROOM: A case of déjà vu as Relevent breaks an agency's grip on Uefa business, this time CAA Eleven and national team football. Also, Netflix's Big Event sports strategy takes it to Spain for the 2030 World Cup and commercial upheaval in Brazil amid the betting ban.
   • INSIDE THE DEAL: Media Editor Joseph Perry joins to talk through the SportBusiness Global Media Report 2026. We discuss the properties dominating the table, where the money is heading, a knockout top 10 entrant and which market is on the downturn.
   • AOB: The Rome Gladiators set to enter the arena, a cracking World Conker Championships and a temperature-raising sponsor in Swiss ice hockey.

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributors: Joseph Perry

   Editor: Gwen Gourvellec

   
   

   Sources:

   1. Relevent alone lands Uefa national team rights | SportBusiness
   2. EXCLUSIVE: CAA Eleven set to lose Uefa contract | SportBusiness
   3. Netflix Spain in shock 2030 World Cup move | SportBusiness
   4. Netflix, IMG gear up for Women’s World Cup test | SportBusiness
   5. Shopee fills Corinthians shirt as betting ban bites | SportBusiness
   6. Betting firms absent from CazéTV’s WWC line-up | SportBusiness
   7. Global sports media rights value hits record $65.8bn | SportBusiness Media
   8. PODCAST: High hoops: Netball bids for reach, revenue and relevance | SportBusiness
   9. PODCAST: Grand Budapest Intel | SportBusiness
   10. PODCAST: Eleven out of Ten(der): Uefa set to move on from CAA era | SportBusiness

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6. Gloves are off: Divisive BKB bids for acceptance

   8 de octubre de 20261 h 5 minTemporada 1 · Episodio 87A continuación

   This week on The SportBusiness Podcast, we tackle a bruising sport’s place in the industry, two big European football leagues going to market with domestic media rights and a review of the rage-filled book …

   Notas del episodio

   This week on The SportBusiness Podcast, we tackle a bruising sport’s place in the industry, two big European football leagues going to market with domestic media rights and a review of the rage-filled book making headlines.

   
   

   • THE NEWSROOM: As Bare Knuckle Boxing mulls an equity sale to a rights-holding broadcaster, we analyse the emergence of the controversial combat sport, its safety and commercial appeal. Plus, different tactics for Ligue 1 and Serie A in impending domestic tenders and ice skating gets its centralised rights agency.
   • INSIDE THE SPIEL: Executive Editor Imran Yusuf joins to cherry pick the sports industry tales in Ari Emanuel’s recently published memoir laden with expletives and almost as many deal numbers.
   • AOB: Sponsorship signage confuses horses at Newbury, a ban on rhythmic jumping in Bochum and Premier Sports outs dodgy stick users.

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributor: Imran Yusuf

   Editor: Gwen Gourvellec

   Sources:

   
   

   1. BKB open to stake sale in next media rights deal
   2. Ligue 1 auction ‘to include’ rights from next season
   3. French 20% pay-TV tax ‘to weigh on sports rights’
   4. Serie A presents regulators with gloomy domestic picture
   5. Serie A guidelines OK’d but warning on exclusivity
   6. Centralised ISU agency contract for Two Circles
   7. Tennent’s Sixes tackle on Premier Sports
   8. Roll the Calls: A Memoir by Ari Emanuel

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7. Plus ça change? Africa's MultiChoice pay-TV test

   1 de octubre de 202656 minTemporada 1 · Episodio 86A continuación

   In the wake of that Manchester City ruling, Jonathan Rest and Martin Ross are back on The SportBusiness Podcast to discuss the industry’s headline issues and go deep on media rights in a major market.THE …

   Notas del episodio

   In the wake of that Manchester City ruling, Jonathan Rest and Martin Ross are back on The SportBusiness Podcast to discuss the industry’s headline issues and go deep on media rights in a major market.

   
   

   • THE NEWSROOM: SportBusiness Sponsorship Editor Ben Cronin joins to talk about the Emirati elephant in the room. Plus, Infront nets ITTF business at a testing time for table tennis and the scale of the LIV threat on DP World Tour media rights returns is revealed.
   • INSIDE THE DEAL: Frank Dunne is back to decipher the pay-TV sector in sub-Saharan Africa after Canal+’s Uefa club rights deal. Now the owner of MultiChoice, is it set for a market monopoly or can a mystery streamer stir new competition?
   • AOB: Bookmakers betting on a political Brazilian legislation U-turn, Wigan gets a deadly new sponsor and juggling AI tech to generate sold-out crowds at empty venues.

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Martin Ross

   Contributors: Ben Cronin, Frank Dunne

   Editor: Gwen Gourvellec

   
   

   Sources:

   1. City inflated sponsorship with ‘sham’ contracts
   2. Etihad considers legal action against EPL
   3. BeIN’s Sen succeeds Nivelle at Infront Pan-Asia
   4. Infront nets global WTT sponsorship remit
   5. TV rights drop swells PGA Tour’s European Tour sum
   6. (PODCAST) In Da Red Zone: Unpacking losses at LIV, European Tour and DAZN
   7. Canal+ power shows in sub-Saharan Uefa deal
   8. SuperSport lands Afcon, more pay-TV deals coming
   9. Brazilian football sets up talks on shock betting ban
   10. One final bump on the long road to centralisation?
   11. Q4 production tender to kick off Liga Portugal sales

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8. Continental shift: who's up and who's down in the European sponsorship market?

   24 de septiembre de 202633 minTemporada 1 · Episodio 85A continuación

   This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report.They …

   Notas del episodio

   This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report.

   
   

   They discuss:

   
   

   • THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value?
   • SPONSORSHIP SURVEY: The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorship categories are expected to grow over the next 12 months and how is AI changing the way people work?
   • TOP PROPERTIES: Which teams and leagues came out on top in our ranking of the biggest sponsorship properties in Europe?

   
   

   You can purchase your copy of the European Sponsorship Report 2026 here.

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Host: Ben Cronin

   Contributors: Matthew Williams, Faaez Samadi, Matthew Glendinning

   Editor: Gwen Gourvellec

   Hosted on Acast. See acast.com/privacy for more information.

9. Down Under Dollars: What's NXT for Australia's sports industry?

   17 de septiembre de 202639 minTemporada 1 · Episodio 84A continuación

   This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the …

   Notas del episodio

   This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town.

   
   

   • THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a landmark decision at World Athletics and record US Open audiences for ESPN.
   • INSIDE THE DEAL: Ahead of the 2026-27 season NBA season, Matthew Glendinning talks through changes to the teams' jersey patch landscape. AI and fintech brands are in vogue, of course, and which agencies are getting the deals done? 
   • AOB: Naming ceremony for a Rwandan gorilla, some unfortunate publicity for Hyrox and just how much would you pay to get up close and personal to a David Moyes team talk?

   
   

   You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

   
   

   Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

   
   

   Co-hosts: Jonathan Rest, Joseph Perry

   Contributor: Matthew Glendinning

   Editor: Gwen Gourvellec

   
   

   Sources:

   
   

   1. Melbourne trades futures as the NFL comes to town | SportBusiness
   2. Delany, Gersh head DAZN hires as Mascia exits Dach | SportBusiness
   3. Four investors, one question: why sport? | SportBusiness On the Money
   4. Athletics history made as Kenya lands Worlds | SportBusiness
   5. Shelton reels in record US Open audience for ESPN | SportBusiness
   6. AI and fintech deals push NBA jersey patch values
   7. Excel brokers Lakers, Albert patch deal | SportBusiness
   8. Euroleague’s SuperCup to launch in Abu Dhabi | SportBusiness
   9. How sport holds squeezed Australia market together

   
   

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10. Hyrox, high returns: Why Infront sold up

    10 de septiembre de 202653 minTemporada 1 · Episodio 83A continuación

    This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the …

    Notas del episodio

    This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry.

    
    

    • THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.
    • INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.
    • AOB: FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships.

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube 

    
    

    Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Ben Cronin

    Editor: Matt Storey

    Sources:

    
    

    1. Infront cashes in with Hyrox sale to consortium
    2. Castore founders weigh up sale options
    3. IMG heads LIV’s unsecured vendor creditor list
    4. UCL pact won’t affect club deals, says Haier brand chief
    5. Haier bags standalone Champions League deal
    6. Hisense reduces inventory with Euro 2028 only deal
    7. Hyundai ends Champions League car sponsor search
    8. FIS clean sweep for Infront with four-year Worlds deal

    
    

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11. La rentrée: Industry back for new season

    3 de septiembre de 202653 minTemporada 1 · Episodio 82A continuación

    We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all …

    Notas del episodio

    We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all covered.

    
    

    • THE NEWSROOM: An extended version includes: TWG probe hits Mark Walter’s sports empire; raising a glass to DAZN’s latest US move; Amazon primed for top Mexican rights; end in sight for Ligue 1+ but the beginning for Jamie Vardy’s Bundesliga’s party. Plus, Liverpool’s shirt sponsor, rights overspill, LIV creditors and Enhanced Games losses.
    • AOB: Another facelift for athletics with the Ultimate Champs, credible football viewing figures shorn of spin and Preston North End’s sponsorship own goal.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Editor: Gwen Gourvellec, Matthew Storey

    
    

    Sources:

    
    

    1. PSA not expecting end to Walter’s squash backing
    2. DAZN trades equity in EverPass takeover
    3. Amazon adds El Tri amid LatAm spending plans
    4. NHL drafts Bayern Munich in bid to conquer Germany
    5. LFP domestic tender plan ‘signals end of Ligue 1+’
    6. Bundesliga sticks with UK streamers for 22 matches
    7. Overspill impact prompts Serie A to pull Tring’s feed
    8. EXCLUSIVE: Liverpool shirt available as Standard Chartered window closes
    9. EQT storms into NRL with Melbourne majority stake
    10. LIV Golf ‘prepares ground’ for bankruptcy filing
    11. Enhanced Games debut prompts $62m group loss
    12. World Humanoid Robotic Games thread

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12. How Concacaf is turning World Cup momentum into year-round relevance

    19 de agosto de 202642 minTemporada 1 · Episodio 81A continuación

    Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation between a …

    Notas del episodio

    Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.

     

    Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team, going beyond the headlines to explore the thinking, strategy, and vision behind an organisation or a landmark deal.

     

    Whether it's unpacking a major partnership, examining an innovative new approach, or sharing a perspective on where the industry is heading, listeners will get a unique window into the people and organisations shaping the future of sport.

     

    In this first episode, Executive Editor, Imran Yusuf, speaks with Heidi Pellerano, Chief Commercial Officer at Concacaf, the governing body for football across North America, Central America and the Caribbean, representing 41 member associations.

     

    A decade on from the organisation's much-documented low point, Pellerano reflects on a transformed commercial landscape. She discusses how Concacaf is converting 2026 Fifa World Cup momentum into year-round regional interest, navigating markets that span mature and emerging economies, and its media rights approach. She also explores evolving brand expectations, the rise of the women's game, and the regional 2031 Women's World Cup bid.

     

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube.

    Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

     

    Host: Imran Yusuf

    Guest: Heidi Pellerano

    Editor: Lumi Lehmuskallio

     

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13. Token gains: OneFootball back from the brink

    13 de agosto de 202642 minTemporada 1 · Episodio 80A continuación

    This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the …

    Notas del episodio

    This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ business and unearth plenty of financial detail. Plus:

    
    

    • THE NEWSROOM: Sponsorship controversy aplenty as Aston Villa’s NordVPN deal reignites the piracy debate and Sunderland hold advanced Visit Ghana negotiations. Plus, the streamers end beIN’s hold over LaLiga in France.
    • AOB: European Athletics Championships’ swathes of empty seats, dreaming of centralised rights sales in Madeira and Uruguayan football on a collision course.

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Ben Cronin

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    
    

    1. Villa shrugs off criticisms to strike NordVPN deal
    2. Sunderland in advanced Visit Ghana shirt talks
    3. VPN sponsorship of football under scrutiny due to piracy concerns
    4. Villa turns attention to stadium deal after Visit Rwanda takes shirt
    5. BeIN ousted in LaLiga’s French streaming deals
    6. Disney+ streaming widens Formula E distribution
    7. Benfica makes fresh move to stall centralisation

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14. Palace sponsorship crystallises Temporal’s B2B strategy

    6 de agosto de 202645 minTemporada 1 · Episodio 79A continuación

    This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem …

    Notas del episodio

    This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive.

    
    

    THE NEWSROOM: What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin.

    
    

    INSIDE THE DEAL: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League?

    
    

    AOB: We measure the success of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet.

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Matthew Williams

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    
    

    
    

    1. Chastened Fifa drops World Cup investor plan
    2. TKO boosts revenues, takes White House UFC hit
    3. Ellison: UFC reaffirming Paramount belief in sport
    4. IMG adds production role to WTA remit
    5. Palace has power to add following Temporal shirt deal
    6. ‘We want to reach the person writing the code’ | Clair Byrd, Temporal
    7. Berg succeeds Garber as next MLS commissioner
    8. Sadleir: Amdavad 2030 to meet 60% budget criteria
    9. Liverpool John Lennon Airport (@LPL_Airport) on X

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15. Gianni sees stars and Ryder Cup earns Stripes

    30 de julio de 202639 minTemporada 1 · Episodio 78A continuación

    This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.THE …

    Notas del episodio

    This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.

    
    

    THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search.

    
    

    INSIDE THE DEAL: Ben Cronin details the entry by payment services brand Stripe predicted by SportBusiness Sponsorship. Why now for Stripe and where next after golf and motorsport?

    
    

    AOB: Analysing Glasgow’s ‘cheapest and best-ever Commonwealth Games’, Wafcon’s gaffe-prone broadcast claim and Team Lesotho’s tartan sleeves.

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Ben Cronin

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    
    

    1. Fifa sparks ire with World Cup private investor plan
    2. Amazon makes long-term NHL move in Canada
    3. Rogers calls time on CBC’s 75-year NHL run
    4. EXCLUSIVE: Stripe marketing push hits the Ryder Cup
    5. Sponsorship pipeline: 7 IPO-ready brands to watch in 2026
    6. EXCLUSIVE: Coupang nets UCL rights in Korea
    7. New Caf agency tender for quadrennial Afcons
    8. Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026
    9. EXCLUSIVE: Stripe to move into sponsorship with Mercedes

    
    

    Hosted on Acast. See acast.com/privacy for more information.

16. Doing the Fandango: Bundesliga's new US deals

    24 de julio de 202643 minTemporada 1 · Episodio 77A continuación

    This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US …

    Notas del episodio

    This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.

    
    

    THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics.

    
    

    INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting.

    
    

    AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger. 

    
    

    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Joseph Perry

    Editor: Matthew Storey

    
    

    Sources:

    
    

    1 TV records fall as La Roja earns second star

    2 EXCLUSIVE: Hyundai in, Just Eat out for UCL

    3 Milan-Cortina ‘parasitic’ marketers fined €2.5m

    4 The Hundred fills shirt sponsor slots at 11th hour

    5 Bundesliga rolls the dice with Versant, Telemundo

    6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa

    7 Cost-cutting keeps Commonwealth Games alive

    8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026

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17. Eleven out of Ten(der): Uefa set to move on from CAA era

    16 de julio de 202648 minTemporada 1 · Episodio 76A continuación

    This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM: With CAA …

    Notas del episodio

    This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.

    
    

    THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with Aston Villa following the end of its controversial Arsenal sleeve sponsorship.

    
    

    INSIDE THE DEAL: Faaez Samadi explains why Ralph Lauren invested heavily in a Wimbledon sponsorship, fashioning new inventory after losing its line judge asset.

    
    

    AOB: MLS plans to ‘Take It From Here’ post World Cup, tins hats out for the next Ligue 1 rights auction and who's buying a Premier Padel tote bag?

     

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

     

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Faaez Samadi

    Editor: Gwen Gourvellec

    
    

    Sources:

    1. EXCLUSIVE: CAA Eleven set to lose Uefa contract
    2. Visit Rwanda makes the switch to Aston Villa
    3. Competition drives Ralph Lauren uplift for Wimbledon
    4. Bramly picked to replace de Tavernost at LFP Media
    5. MLS targets World Cup momentum with biggest-ever campaign
    6. Fanatics lands Premier Padel merchandising deal

    
    

    Hosted on Acast. See acast.com/privacy for more information.

18. Live at SportBusiness Live

    9 de julio de 202628 minTemporada 1 · Episodio 75A continuación

    In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions …

    Notas del episodio

    In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at SportBusiness Live.

    
    

    THE NEWSROOM: We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal and debundling of commercial rights in women's sport.

    
    

    AOB: Silverstone's pit lane turns into a catwalk, Wimbledon finals and the new football season is under way before the old one has ended.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributors: Joseph Perry, Matthew Williams, Maria Kholodova, Matthew Glendinning 

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Tebas leads charge against Fifa’s ExpressVPN deal | SportBusiness
    2. VPN sponsorship of football under scrutiny due to piracy concerns | SportBusiness Media
    3. Women’s cricket has achieved commercial ‘lift off’, says ICC’s Dahiya | SportBusiness Sponsorship
    4. Hosts break World Cup TV records - for the last time? | SportBusiness
    5. NRL enters history books with record TV deals | SportBusiness
    6. Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media

    
    

    Hosted on Acast. See acast.com/privacy for more information.

19. Park Strife: Wimbledon's growing pains

    2 de julio de 202642 minTemporada 1 · Episodio 74A continuación

    This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter.THE NEWSROOM …

    Notas del episodio

    This week on The SportBusiness Podcast, Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter.

    
    

    THE NEWSROOM: On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycling’s growth in Africa.

    
    

    INSIDE THE DEAL: New recruit Jake Holmes joins the pod to introduce SportBusiness Gameday and explain the AELTC’s ongoing expansion travails nearly eight years on from its deal with Wimbledon Park Golf Club.

    
    

    AOB: The latest on the possible NBA Europe franchise line-up, emotional support tacos for World Cup losers and who’s charging what for bull running TV rights?

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributors: Jake Holmes

    Editor: Gwen Gourvellec

    
    

    Sources:

    
    

    1. Smaller price gap aids On Location World Cup sales
    2. UCI posts seven-figure loss after hosting fee drop
    3. Wimbledon’s court battle heads to tie break
    4. AELTC rejects alternative on-site court plan
    5. EuroLeague, football clubs in NBA Europe contention
    6. EXCLUSIVE: Handful of bidders for London’s ‘$1bn NBA team’

    Hosted on Acast. See acast.com/privacy for more information.

20. Ekstra Ekstra hear all about it

    25 de junio de 202649 minTemporada 1 · Episodio 73A continuación

    This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic …

    Notas del episodio

    This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic announcement in Canadian TV and the week’s industry snippets, including a special dispatch from Lions Sport in Cannes.

    
    

    THE NEWSROOM: The Polish Ekstraklasa has hired IMG to lead its upcoming domestic media rights sales process. What will the agency bring to the table, and who may challenge serial incumbents Canal+ and TVP? Plus, a sponsorship agency appointment highlights growing synergies between MotoGP and F1.

    
    

    INSIDE THE DEAL: Catherine Davies returns to the pod to discuss a bombshell decision in Canadian sports media, as CBC calls time on its 75-year run broadcasting primetime Saturday night NHL games. What next for CBC, and Rogers' sublicensing hopes?

    
    

    AOB: Musings from Cannes, previewing Uefa Champions League rights deals to come in the US and South Korea, a tax-friendly NBA mega trade and predicting football's next fashion fad.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Jonathan Rest, Joseph Perry

    Contributors: Catherine Davies, Imran Yusuf

    Editor: Lumi Lehmuskallio

    
    

    1 CazéTV hails success of World Cup streams | SportBusiness

    2 IMG to lead Ekstraklasa domestic rights process | SportBusiness

    3 Ekstraklasa and Canal Plus sign off on PLN1.3bn, four-year contract | SportBusiness

    4 CAA Sports adds MotoGP to motorsport portfolio | SportBusiness

    5 MotoGP manufacturers in milestone collective deal | SportBusiness

    6 Rogers calls time on CBC’s 75-year NHL run | SportBusiness Media

    7 Rogers ‘to shell out’ $7.7bn for NHL renewal | SportBusiness

    8 Korean broadcasters given 10 days to make Uefa bids | SportBusiness

    
    

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21. Offshore accounts: Analysing E1 Series' financial model

    17 de junio de 202651 minTemporada 1 · Episodio 72A continuación

    This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti.THE NEWSROOM …

    Notas del episodio

    This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti.

    
    

    THE NEWSROOM: Record-setting audiences tune in for the opening games of the World Cup while we debate TV studios and complain of sleep deprivation. Jon returns from Dubrovnik to give the lowdown on E1's investment search, commercial model and why celebrity owners are here to stay.

    
    

    INSIDE THE DEAL: Ben Cronin joins to analyse the sponsorship dollars generated by Fifa for this World Cup. Where are the deals coming from, what new categories have been opened up, and what does it tell us about the next sales cycle?

    
    

    AOB: Previewing what's on the agenda for the IOC's new head of media rights following a double departure, Man Utd finally says yes to All or Nothing, and Capelli's Cape Verde bet pays off.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Jonathan Rest, Joseph Perry

    Contributors: Ben Cronin

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1 World Cup kicks off with record US TV audiences | SportBusiness

    2 PIF committed to E1 amid broader sports rethink | SportBusiness 

    3 E1 nears €20m raise to fund second fleet, US push | SportBusiness On the Money 

    4 US brands and Aramco mega-deal drive record Fifa sponsorship income | SportBusiness Sponsorship

    5 AB InBev extends World Cup rights to 2030 | SportBusiness

    6 EXCLUSIVE: Rights team exits prompt IOC search | SportBusiness

    7 Amazon lands Man United for All or Nothing series | SportBusiness

    
    

    Hosted on Acast. See acast.com/privacy for more information.

22. Blinded by the rights: Fifa's TV goldmine

    11 de junio de 202646 minTemporada 1 · Episodio 71A continuación

    This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan …

    Notas del episodio

    This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army. 

    
    

    THE NEWSROOM: Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-football news, the PGA Tour makes a move on Australia and there are tax developments in Canada for Netflix, Amazon et al.

    
    

    INSIDE THE DEAL: Frank Dunne joins to share insights on his deep dive into the broadcast revenues driving the World Cup's commercial success. More inventory equals more cash, of course, but new income streams are also unlocked for the first time.

    
    

    AOB: Previewing a major winter sports federation presidential election, E1 racing in picturesque Dubrovnik and Golden Boot winners, past and present.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributors: Frank Dunner

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Kraken deal adds to World Cup programme
    2. ExpressVPN joins Fifa’s World Cup sponsor roster
    3. PGA Tour enters key LIV market with Australia deal | SportBusiness
    4. Jas deal averts World Cup blackout in Thailand
    5. Fifa reels in revenue from YouTube, TikTok firsts
    6. Fifa earns China uplift as challenging Asia sales end
    7. In Focus: Fifa World Cup | SportBusiness Media
    8. WPP’s Copas replaces Basso as E1 CEO | SportBusiness

    
    

    Hosted on Acast. See acast.com/privacy for more information.

23. Grand Budapest Intel

    4 de junio de 202645 minTemporada 1 · Episodio 70A continuación

    This week on The SportBusiness Podcast, Jonathan Rest and Joseph Perry return from the Champions League final to pore over big European football topics with Martin Ross.THE NEWSROOM: High stakes for latest Uefa …

    Notas del episodio

    This week on The SportBusiness Podcast, Jonathan Rest and Joseph Perry return from the Champions League final to pore over big European football topics with Martin Ross.

    
    

    THE NEWSROOM: High stakes for latest Uefa club comps sponsor secured by RFP/UC3, UCL piracy numbers, why now for Uefa’s national teams tender and who’s winning AFC’s agency tender?

    
    

    INSIDE THE DEAL: The ECB’s sponsorship strategy overhaul, aided by Two Circles, and driven by fresh thinking and new inventory opportunities. Matthew Williams has all the details.

    
    

    AOB: Absent World Cup kits, F1 back on German FTA TV and a pawsome return for the Stanley Pup

     

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributors: Joseph Perry, Matthew Williams

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. EXCLUSIVE: Bet365 close, Alibaba signs as Uefa eyes €1bn windfall
    2. Epstein: AB InBev and PepsiCo UC3 deals send ‘strong message’
    3. EXCLUSIVE: Uefa invites national team rights bids
    4. EXCLUSIVE: AFG-Sela preferred AFC bidder
    5. Centralisation backed despite Benfica resistance
    6. EXCLUSIVE: Sky retains exclusive ATP Tour rights
    7. New assets, new approach: inside the ECB’s sponsorship reset
    8. Live F1 returns to RTL following Sky takeover

    
    

    Hosted on Acast. See acast.com/privacy for more information.

24. On the Seine at SportGen Summit in Paris

    29 de mayo de 202642 minEpisodio 69A continuación

    This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories.We explore PSG’s brand …

    Notas del episodio

    This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories.

    
    

    We explore PSG’s brand building targets internationally and commercial approach, and Gucci’s landmark Alpine F1 title deal. Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its independence and how co-founder David Coulthard views its approach to live sports production.

    
    

    A snap tender for Uefa club Spanish-language rights in the US also comes under the microscope, along with Fifa’s long-awaited TV deal in India.

    
    

    Plus, a EuroLeague Final Four dispatch from Athens, an Enhanced Games watch-along and tennis headwear tips.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Martin Ross, Maria Kholodova

    Contributor: Matthew Glendinning

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Gucci makes grid history with Alpine title deal
    2. Tight Uefa club deadline for Spanish TV rights in US
    3. Fifa close to Zee deal for World Cup rights in India
    4. Private ownership for Whisper as Sony divests
    5. PSG eyes commercial income hike from sale of major assets
    6. Enhanced Games devoid of sponsors, broadcasters
    7. EuroLeague to roll out new distribution model

    
    

    Hosted on Acast. See acast.com/privacy for more information.

25. High hoops: Netball bids for reach, revenue and relevance

    21 de mayo de 202645 minTemporada 1 · Episodio 68A continuación

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross discuss some major developments in European football, a crucial media rights deal for a challenger sport and the week’s industry …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross discuss some major developments in European football, a crucial media rights deal for a challenger sport and the week’s industry snippets.

    
    

    THE NEWSROOM: As Uefa issues a snap tender for men’s national team commercial rights, what does it mean for incumbent CAA Eleven and the 2028-36 cycle? Plus, Uefa club competitions finals paywalled by TNT Sports.

    
    

    INSIDE THE DEAL: Netball Australia courts reach and revenue from Nine Entertainment. Joseph Perry joins as we break down the deal and World Netball’s battle for rights fees ahead of its Commonwealth Games exposure window.

    
    

    AOB: The Enhanced Games debut, Sønderjyske’s MoM motors along and who wants to broadcast robot fighting?

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Joseph Perry

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. EXCLUSIVE: Uefa invites national team rights bids
    2. Chinese brands double down on family-friendly Uefa national team events
    3. Podcast – Team Talk: Champions League rights sales – then and now
    4. Podcast – Making it Relevent: New Uefa agency team assembled
    5. TNT eyes Max audience with Uefa finals paywalls
    6. Netball Australia finds reach, revenue with Nine
    7. Enhanced Games devoid of sponsors, broadcasters
    8. Podcast - Enhanced Games: Where’s the commercial injection?

    
    

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26. YOG days are over?

    14 de mayo de 202643 minTemporada 1 · Episodio 67A continuación

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship.THE NEWSROOM: Game …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship.

    
    

    THE NEWSROOM: Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth.

    
    

    INSIDE THE DEAL: Sports Illustrated Tickets expands its Premier League sponsorship portfolio by landing a 12-year deal with Aston Villa. A route into taking over ticket operations? Matthew Glendinning explains.

    
    

    AOB: A stadium dilemma – Ajax Styles it out, a sleeve sponsorship courts attention and ‘No Broke Boys’ at LIV Golf.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Matthew Glendinning

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Youth Olympic Games to hit the skids?
    2. Hearns sell 15% of Matchroom to Bruin
    3. Matchroom profits uptick spurred by darts, boxing
    4. (ARCHIVE) Hearn: Matchroom equity sale still likely
    5. SI Tickets puts Villa at heart of Premier League push
    6. Sports Illustrated Tickets trades on licensed name for market push 

    
    

    Hosted on Acast. See acast.com/privacy for more information.

27. Can the ITTF bounce back from big losses?

    7 de mayo de 202643 minTemporada 1 · Episodio 66A continuación

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines.THE NEWSROOM: We look at …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines.

    
    

    THE NEWSROOM: We look at the reasons behind the International Table Tennis Federation’s $14.4m loss, its sale of more WTT equity and what the future holds. Plus, DAZN’s $100m ViewLift swoop driven by a rights opportunities and US ambitions.

    
    

    INSIDE THE DEAL: Ben Cronin on why Uefa’s first-ever corporate strategic sponsorship with Schwarz Group represents one of the confederation’s most significant commercial innovations in a shift beyond its traditional competition-based sponsorship model.

    
    

    AOB: Guardians League launch – a life-saving addition to the sports landscape? And Fox Sports is offering you $50K to watch DR Congo v Uzbekistan.

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Ben Cronin

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. ITTF sells 10% WTT stake after loss-making 2025
    2. Long-serving ITTF, WTT CEO Dainton exits
    3. DAZN swoops for ViewLift to bolster US prospects
    4. Schwarz Group corporate deal marks commercial first for Uefa
    5. Lidl shops for more Uefa sponsorship rights 

    
    

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28. Bundesliga's investment strategy: Three stripes and you're in

    30 de abril de 202647 minTemporada 1 · Episodio 65A continuación

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as always, review the trends shaping the industry.

    
    

    THE NEWSROOM: The Bundesliga’s lengthy – and often controversial – search for external funding leads to Adidas providing a €100m facility loan and extending its ball supply deal. Where’s the money going and where does the German league body look next? Plus, IMG fully back in media rights business with World Rugby.

    
    

    INSIDE THE DEAL: Maria Kholodova joins us to look at Norwegian football’s 10% uplift in its domestic broadcast deals in a bear market. We break down the what, but more importantly, the why.

    
    

    AOB: A Miami GP look ahead, a man called Fifa and does LaLiga’s rights inventory pack a punch?

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributor: Maria Kholodova

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Bundesliga scores €100m Adidas loan facility
    2. ON THE MONEY: A German solution to a German problem
    3. Serie A returns to CCTV in China for season finale
    4. IMG reprises World Rugby rights role with gaze on US
    5. SportBusiness Media: Rugby World Cup In Focus
    6. Norwegian football’s early gamble pays off
    7. Eliteserien pulls OTT service over VPN concerns
    8. LaLiga rights on market in seven European countries 

    
    

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29. The Padel paradox: Packed courts, low returns

    23 de abril de 202646 minTemporada 1 · Episodio 64A continuación

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross pick apart the week’s headlines and address some big-ticket issues affecting the sports industry:THE NEWSROOM: An in-depth look at …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross pick apart the week’s headlines and address some big-ticket issues affecting the sports industry:

    
    

    THE NEWSROOM: An in-depth look at the imbalance between padel’s surging participation and commercial performance. Which revenue-generating sectors are serving up growth and why some baseline figures haven’t improved? Plus, key media rights developments for three European football leagues.

    
    

    INSIDE THE DEAL: As the debate around LIV Golf and PIF rages on, we look at that investment but broaden the discussion out to the wider Saudi sports ecosystem, from the Saudi Pro League to SURJ. Matthew Glendinning joins to offer on-the-ground reflections after his trip to Riyadh.

    
    

    AOB: A London Marathon participant to hog the limelight and a Killer setlist at the Enhanced Games.

     

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Jonathan Rest, Martin Ross

    Contributors: Matthew Glendinning

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Full Swing on Netflix suffers audience drop
    2. Saudi enters padel as 54 gets new Hexagon event remit
    3. Will PIF let LIV die?
    4. PODCAST: Unpacking losses at LIV, European Tour and DAZN
    5. SURJ INTERVIEW: DAZN to grow in Saudi, Mena ‘in measured way’
    6. Saudi Prince’s KHC takes majority stake in Al-Hilal
    7. Sponsorships make case for PIF as ‘impactful investor’
    8. Record rights fees in new Norwegian domestic cycle
    9. DAZN to honour Pro League deal next season
    10. Centralisation backed despite Benfica resistance

    
    

    Hosted on Acast. See acast.com/privacy for more information.

30. Gold rush? Latest Netflix move ignites FTA debate

    16 de abril de 202638 minTemporada 1 · Episodio 63A continuación

    This week on The SportBusiness Podcast, co-hosts Martin Ross and Jonathan Rest delve into the topics and trends shaping an eventful week for the sports industry:THE NEWSROOM: Maria Kholodova joins as we discuss …

    Notas del episodio

    This week on The SportBusiness Podcast, co-hosts Martin Ross and Jonathan Rest delve into the topics and trends shaping an eventful week for the sports industry:

    
    

    THE NEWSROOM: Maria Kholodova joins as we discuss Netflix’s surprise and controversial Concacaf Gold Cup move in Mexico amid political calls for the government to defend free access to major sports events. Plus, Alibaba’s impending Uefa sponsorship, IMG leadership changes and more profits for Matchroom Sport.

    
    

    INSIDE THE DEAL: Matthew Williams gets under the bonnet of Ford’s new MLB sponsorship and its Independence Day activation, but also the league’s sponsorship appeal further afield.

    
    

    AOB: A challenge to the Belgian Pro League’s planned format and some bog-standard suggestions for additions to the new Matchroom Talent Agency.

    
    

    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

    
    

    Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

    
    

    Co-hosts: Martin Ross, Jonathan Rest

    Contributors: Maria Kholodova, Matthew Williams

    Editor: Lumi Lehmuskallio

    
    

    Sources:

    1. Netflix nets exclusive Gold Cup rights in Mexico
    2. Listed events call made to Mexican government
    3. Netflix outmuscles rivals for Women’s World Cup
    4. EXCLUSIVE: Alibaba nears expansive Uefa deal
    5. CBO role for Francis in IMG leadership changes
    6. Matchroom profits uptick spurred by darts, boxing
    7. ZDF ends Tour de France exile in new rights deal
    8. Ford backs MLB’s Fourth of July push
    9. PODCAST - Netflix blows rivals out of the water to land Women’s World Cup in US

    
    

    Hosted on Acast. See acast.com/privacy for more information.

Aquí están los 40 episodios más recientes de 93. Los anteriores están en el feed del podcast.