Does your podcast need video?

Do podcasts need video? The internet has an opinion.

We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough.

In this episode of Too Long Didn't Listen, five podcast creators share their take on one of podcasting's biggest debates. Some believe video is invaluable for discoverability and social media. Others argue it should only exist when it genuinely improves the experience, not because an algorithm says so.

Not everyone agrees, though. One guest compares podcast video to a music video: great when it adds something, unnecessary when it doesn't. Another reminds us that many podcast listeners are driving, cooking or cleaning, making audio the format that matters most. Whether you're launching your first show or deciding if video is worth the investment, this episode will help you make the right decision for your podcast.

Chapters:

00:00 - Intro

00:35 - Abi McNeil (Podcast Producer)

01:27 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

02:34 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

03:57 - Adrian Bradley (Freelance Podcast Producer & Consultant)

04:26 - Candace Wilson (Founder of Your Podcast Producer Limited)

05:17 - Outro

Guests:

Abi McNeil – Podcast Producer

Kevyah Cardoso – Narrative Podcast Producer & Director at SomeSay

Katie Stokes – Host of Floating Space & Freelance Audio Producer

Adrian Bradley – Freelance Podcast Producer & Consultant https://www.linkedin.com/in/adrian-bradley-5b8b1779/

Candace Wilson – Founder of Your Podcast Producer Limited

In This Episode:

• Does a podcast really need video?
• When video helps podcast discoverability
• Why social clips matter more than full video episodes
• The extra cost and work involved in video podcasts
• When audio is still the better format
• How to decide if video is right for your audience

About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.

Produced by Dubble Audio: https://www.dubbleaudio.com/

Hosted by Josh Craggs.

Follow & Contact

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio