Using AI Without Wrecking Quality Or Trust
Notes de l’épisode
We dig into why traffic is fragmenting, why single-channel expertise won’t cut it, and how expert generalists, stronger offers, and brand strategy are now the true growth levers. We share a practical path from productized “done-for-you” to higher-margin “done-with-you,” plus frameworks for attribution, remote team performance, and human-in-the-loop AI.
• AI-driven traffic shifts and platform changes
• Generalists with deep skills as the new edge
• Offers, positioning, and CRO over channel tricks
• Human-in-the-loop standards to avoid AI slop
• Done-with-you consulting to expand TAM and margin
• Retainers, value pricing, and capacity planning
• Attribution redesign and qualification signals
• Objectives, metrics, KPIs, and NPS for retention
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