The Romans: how to ‘get big without getting boring’

The Romans’ chief executive, Joe Mackay-Sinclair, discusses the past, present and future of the fast-growing agency on PRWeek’s latest podcast episode.

Mackay-Sinclair joins PRWeek UK editor John Harrington as this week’s guest on Beyond the Noise.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

As PRWeek previously reported, Mackay-Sinclair discusses potential new overseas markets for The Romans, which currently has offices in London, New York, Dubai, Amsterdam and Berlin. He also reveals his ‘big bets’ for growth at the firm, which is backed by the global ad agency Mother.

Other topics covered include:

• How business is “more hard-fought than it’s ever been”
• How client expectations are shifting (and how they aren’t)
• Recruitment as the agency’s biggest challenge
• What he wants from new hires
• The importance of the corporate offer
• How agencies would be “crazy” not to have a dedicated sports offering
• The Romans’ approach to AI and GEO
• PR firms he admires
• How agencies could get better at articulating what they do
• Running an (arguably) ‘Marmite’ agency
• Running an agency as a “social introvert”
• The importance of face-to-face connections
• Investing in start-up agencies
• Being the “energy bunny” for The Romans
• His personal ambitions.

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