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Notes de l’épisode
Ian is flying solo BUT is joined by LinkedIn expert Darren McKee this week—founder of 531 Social and Darren McKee Co.
Darren's been posting on LinkedIn almost every single day since March 2020, and yeah, he's got the receipts. He walks us through his journey from mail carrier and pizza guy to building a sales career that actually stuck, and spoiler: the daily posting thing actually worked.
But here's where it gets weird: sometimes carefully researched posts tank while a random rant about a key fob blows up. We're talking hundreds of thousands of impressions. Why? And more importantly—why do comments help more than posts? Darren breaks down the cold DM playbook (hint: don't be that guy), and explains why he treats content like a rap album: most tracks won't chart, but you keep making them anyway because you never know which will be a hit. If you've ever stared at a LinkedIn draft and thought "Does anyone actually want to read this?"—this one's for you.
If you liked this episode, and are interested in signing up for Darren's next cohort you can sign up here: https://darrenmckee.co/