Should we be rewarded for doing what's good for us?

From getting Healthpoints for donating blood to being paid for reading, Singaporeans are increasingly being incentivised to do what's beneficial for themselves and society. But when the rewards stop, will the good behaviour stop too? And could all these incentives make us a more transactional society? Steven Chia and Tiffany Ang speak with Dr Serene Koh from the Behavioural Insights Team and assistant professor Lawrence Jin from the Lee Kuan Yew School of Public Policy on the intentions of putting incentives at work, when they backfire, and whether rewards produce long-term benefits.

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