History: Surrogates - Anything but the coffee
Notes de l’épisode
What happens when coffee disappears?
This is not a thought experiment! It’s happened many times in history: War, blockades, tariffs, ideology, health panics, sanctions, supply shocks.
When coffee is not around, people still need something warm, comforting, and familiar. And throughout history, people have reached for coffee surrogates: roasted plants and grains engineered to look like coffee…but do they actually taste like coffee?
In this episode, Jonathan and James time-travel by taste testing a truly alarming number of coffee substitutes.
Spoiler: you will hear a lot of spitting!
Which leads to the bigger question: can anything actually replace coffee—or will we always come crawling back?
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Read Jonathan’s book, ‘Coffee: A Global History’
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Read James’ article on the history of decaf technology in Standart
See Colin Smith’s amazing coffee museum at Smith’s Coffee in Hemel Hempstead, UK
Get nerdy about the intersection of AI and the occult on Karin’s Subtack, Mercurial Minutes
Do your own surrogate taste test!
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