Fit Biz U
- Épisodes
- 651
- Parution
- hebdomadaire
- Dernier épisode
- 11 Nov 2026
À propos du podcast
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
Épisodes 651
FBU 662: Autonomy-Based Selling - Exclusivity Marketing Part 4
If you've ever had to talk someone into buying your program, you already know those clients rarely turn out to be your best ones, which is why Jill recommends autonomy-based selling, an approach rooted in the …
Notes de l’épisode
If you've ever had to talk someone into buying your program, you already know those clients rarely turn out to be your best ones, which is why Jill recommends autonomy-based selling, an approach rooted in the calm, confident energy of "I'm here when you're ready." Phrases like "this may not be for you" and "I'm only looking for hell yeses" can build more trust than any bonus or discount, and pairing that energy with cohort-based selling, opening doors more often but with genuinely limited spots, creates real scarcity without the manufactured urgency your audience has learned to tune out. If you have to overcome hundreds of objections to get a yes, you probably shouldn't close that person. The best place to handle objections is in your content long before the sale. Desperate energy repels while self-assured energy attracts, and the person who doesn't need the sale always holds the most power.
Get Jill's Exclusivity Marketing workshop!
https://www.jillfitprograms.com/exclusivity
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 661: The Anti-Sell - Exclusivity Marketing Part 3
Sometimes the most persuasive thing you could tell a potential client is exactly how difficult working with you is going to be. Rather than promising results that are fast, cheap, and easy, setting honest …
Notes de l’épisode
Sometimes the most persuasive thing you could tell a potential client is exactly how difficult working with you is going to be. Rather than promising results that are fast, cheap, and easy, setting honest expectations up front, including how much work it will take, how long it will last, and who it isn't for, can repel the wrong-fit clients and make the right ones even more eager to say yes. It's true that some people only want quick-fix solutions, but it's also true that a meaningful segment of your audience doesn't want the shortcut; they want the challenge and the lasting transformation on the other side of it.
Get Jill's Exclusivity Marketing workshop!
https://www.jillfitprograms.com/exclusivity
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 660: The Velvet Rope Method to Pull In More Clients More Easily - Exclusivity Marketing Part 2
If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity marketing series, Jill introduces …
Notes de l’épisode
If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity marketing series, Jill introduces the Velvet Rope Method, a strategy built for a market that isn't oversaturated but increasingly sophisticated. Today's buyers are searching for their exact best-fit coach, much like choosing between a dozen flavors of chocolate instead of settling for the only one available, and they now expect the kind of transparency and autonomy that lets them decide when and how to buy. Adding clear, clinical qualifying criteria to your offers, such as age, experience level, time commitment, profession, or mindset, may look like it adds friction but actually makes the right people more eager to join. The next time you launch, add a few exclusionary criteria to your offer and trust that holding the line will attract the people who are the perfect fit.
Get Jill's Exclusivity Marketing workshop!
https://www.jillfitprograms.com/exclusivity
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 659: How to Step Into Authority Energy to Make More Sales - Exclusivity Marketing Part 1
Raising your prices or turning away a paying client might feel like the riskiest move you can make, but it could be exactly what draws your best clients in. Exclusivity differs from urgency and scarcity. By …
Notes de l’épisode
Raising your prices or turning away a paying client might feel like the riskiest move you can make, but it could be exactly what draws your best clients in. Exclusivity differs from urgency and scarcity. By clearly stating who your offer is not for, you make the right people feel the container was built specifically for them. The fear of niching down or charging premium prices keeps so many business owners stuck in scarcity, which is why you need "authority energy," or the unapologetic confidence that you are worth what you charge and that there are more than enough clients to go around. While scary at first, letting go of the wrong people makes room for ideal clients who were eager are pay.
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 658: How Mikah Horn Increased Her Membership Enrollments by 120% After Being Stuck for 5 Years
The difference between a membership that stalls and one that grows often comes down to strategy, consistency, and knowing your numbers. Mikah Horn's membership held steady at roughly 65 to 80 members for years …
Notes de l’épisode
The difference between a membership that stalls and one that grows often comes down to strategy, consistency, and knowing your numbers. Mikah Horn's membership held steady at roughly 65 to 80 members for years before more than doubling to 202 members since the beginning of 2026. She traded "spaghetti at the wall" tactics for one proven sales system, got consistent on social media, and tried running an evergreen seven-day free trial with ManyChat to keep growing between launches. Today, Mikah shares a detailed debrief of her latest launch, from a five-day "Yoga for Beginners Over 50" challenge and a highly engaged 1,500-person Facebook group to roughly $4,000 in ad spend at under a dollar per lead, a $29 monthly membership paired with an annual upsell, and 100 total purchases from a mostly cold audience. Like Mikah, when you treat your numbers as a puzzle to solve, rather than a verdict on your worth, you take the emotional roller coaster out of launching, and you can stay present for the people you serve.
Connect with Mikah!
https://www.instagram.com/lifelong.yoga/
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 657: Peptides for Practitioners and Long-term Mentorship with Tina Haupert of Carrots 'N' Cake
What happens when the business model that built your career stops working, and the industry shifts toward something you're not sure you want to be known for? Today, Jill sits down with OG blogger Tina Haupert …
Notes de l’épisode
What happens when the business model that built your career stops working, and the industry shifts toward something you're not sure you want to be known for? Today, Jill sits down with OG blogger Tina Haupert of Carrots 'N' Cake, who has been building her online business for nearly 19 years. Tina shares how she moved from blogging every day to a thriving nutrition coaching practice with a team of coaches, lab testing, fitness programming, and, most recently, a focus on peptides and GLP-1 microdosing. She shares how unlicensed coaches can stay within their scope of practice by referring clients to telehealth providers, which leaves prescribing and dosing to physicians while coaches focus on the foundations of nutrition, strength training, sleep, and stress management. The conversation then turns to the value of long-term mentorship over quick-fix solutions, drawing parallels between sustainable health transformations and sustainable business growth, and to why resourcefulness, a willingness to pivot, and a community of peers matter so much for staying power in the online space.
Connect with Tina!
https://www.instagram.com/carrotsncake/
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 656: Does Everyone "Not Know What They're Doing"? (Pet Peeve Edition)
If you've ever heard a coach say "no one really knows what they're doing," you may want to think twice before handing that person your hard-earned money. Winging it has no place in a business built on …
Notes de l’épisode
If you've ever heard a coach say "no one really knows what they're doing," you may want to think twice before handing that person your hard-earned money. Winging it has no place in a business built on expertise. Buyer and human behavior are more predictable than you might think, and real mastery in online business shows up as pattern recognition and reliable benchmarks. The JillFit team has mastered the art of a predictable launch, and you can build the same predictability in your own coaching practice by noticing when and why clients disengage. In this episode you'll also hear why you should ask any prospective mentor for referrals, results, and ROI before you invest, and why you need to show up for your own audience with the conviction and certainty that nervous buyers are looking for, rather than downplaying expertise you've genuinely earned.
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 655: Business Mastery As a Practitioner with Anna Hartman of MovementRev
What if giving your students less information is the key to helping them get better results? Anna Hartman, aka the Movement Rev, joins Jill to explain why distilling your expertise into simple, digestible …
Notes de l’épisode
What if giving your students less information is the key to helping them get better results? Anna Hartman, aka the Movement Rev, joins Jill to explain why distilling your expertise into simple, digestible layers serves your clients far better than overwhelming them to prove your value. You'll hear how Anna structures her offer ecosystem, from free content and low-cost self-paced courses through her foundational LTAP course, in-person trainings, certification, and her 12-month Revitalized Mentorship, which focuses less on new material and more on turning clinicians into calm, confident go-to practitioners. You'll also learn why staying clinical about your business numbers can quiet your brain's built-in negativity bias and show you exactly where your funnel needs attention, often revealing that you're doing better than you think. Finally, Anna shares why long-term mentorship has been worth the investment for her business and why the best coaches can help you succeed with strategies beyond the one that worked for them.
Connect with Anna!
https://www.instagram.com/movementrev/
Join the LTAP Level 1 online course
Listen to Unreal Results!
https://www.movementrev.com/podcast
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 654: The Important Distinction Between Skill Acquisition and Long-Term Mentorship
Ever wonder why some business investments pay off in weeks while others take years to show their real value? The answer lies in the difference between skill acquisition and long-term mentorship. Skill …
Notes de l’épisode
Ever wonder why some business investments pay off in weeks while others take years to show their real value? The answer lies in the difference between skill acquisition and long-term mentorship. Skill acquisition, like buying a DIY course on copywriting, social media growth, or sales pages, is ideal when you have a specific gap to fill. Long-term mentorship, on the other hand, is for entrepreneurs serious about scaling their business, because a mentor will have strategy, but needs time to truly know your business inside and out and build alongside you. Short 6- or 12-week engagements simply can't produce lasting transformation, and chasing quick ROI by jumping from coach to coach keeps you starting over. You should always be investing in your business, so when you do, take time to consider which type of investment fits your goals before you spend.
Interested in joining The Scaling Room?
https://jillfitfree.com/scaling-room-priority-list/
Get on the wait list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 653: 4 Tools + Insights for Balancing Your Personal Life with Work Life
Building a business doesn't mean sacrificing the rich personal life you've spent years creating. Today, Jill tackles the balancing act between personal and work life, but you may have to favor work-life …
Notes de l’épisode
Building a business doesn't mean sacrificing the rich personal life you've spent years creating. Today, Jill tackles the balancing act between personal and work life, but you may have to favor work-life integration over strict balance for the first six to twelve months in order to build momentum and audience trust. While you do that, you should be having honest, inclusive conversations with loved ones about what you need, such as protected work hours or help with the kids, so resentment doesn't build on either side. Ideally, you'll pick a pace and make peace with it. Business growth is like running your own race at your own mile time rather than chasing people who are faster or slower, and focusing on consistency over intensity. While you may feel like you should have it all figured out already, none of this is intuitive, so learning to carve out time is a practice, and it'll take some time to find the way that works best for you.
Get on the Priority list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 652: Handling Overwhelm When You're Drinking from a Fire Hose
Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything figured out, it's not a sign you're …
Notes de l’épisode
Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything figured out, it's not a sign you're failing, it's a normal part of the beginning of building an online business. Overwhelm often comes from treating every task as equally urgent and from the nagging fear of being behind. As a recovering perfectionist, Jill thinks the antidote lies in a handful of practical tools: rank your to-do list by impact, compartmentalize what can be done today versus what's a bigger project, and focus on what's within your control rather than how your audience receives your work. The best way to begin is to do just one small thing every day, because thirty days of small actions beats thirty days of stress.
Get on the Priority list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 651: Defining a "Launch Narrative" + Why You Need One in 2026
Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before …
Notes de l’épisode
Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before the cart opens, through a wait list, priority list, or a steady run of anticipation-building emails. This messaging should pre-sell the offer by covering who it's for, what the outcome is, the discount, and any fast-action or expiring bonuses, which only work if people know about them in advance. Without this runway, you'll spend the whole sale educating people and wonder why nobody buys on day one.
Get on the Priority list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 650: Is Evergreen Easier Than Launching?
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid …
Notes de l’épisode
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for evergreen selling include lower stakes, faster testing, fewer emotional swings, and steadier monthly revenue. Live launches, by contrast, bring a big burst of cash, natural urgency and scarcity, and a "push hard, then rest" rhythm, but they come with high stakes, emotional roller coasters, and the same need for paid traffic to scale.
Get on the Priority list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 649: How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026
The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for …
Notes de l’épisode
The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned to reframe setbacks as puzzles to solve rather than reflections of her worth. Now, we're well past the pandemic boom years, and things are changing in a major way again. As we enter a new era of online business, you need to stay open to outcomes without being attached to them, build your self-efficacy by continuing to sharpen your skills, and rethink offers that no longer fit today's buyers. So if launching without a launch narrative isn't working in 2026, it's your job as an entrepreneur to pivot until you find the thing that works.
Get on the Priority list for The Strategy Lab!
https://jillfitfree.com/strategy-lab-wait-list/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio
Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" …
Notes de l’épisode
Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that establish authority). Trying to be too creative can confuse potential followers instead of clarifying what you offer. In order to attract the right audience rather than limiting it, you need to use specific and qualifying language.
Join Jill for her 30-Day Personal Branding Challenge!
https://www.jillfitprograms.com/30-Day-Personal-Branding-Challenge
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program
Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years …
Notes de l’épisode
Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for dollars in her online Pilates teaching to building a genuine online business with a group coaching program that sold out its first cohort. Today, she shares the valuable lessons she's learned about embracing authenticity and boldness on social media, her experience launching her business at 70 years old, the value of lifelong learning, and the importance of mentorship and community in navigating an unfamiliar online business landscape. If you learn anything from this conversation, let it be this: success is achievable at any age when you show up fully as yourself and commit to the process.
Connect with Patricia!
https://www.instagram.com/patriciamedrospilates/
Join FBA!
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile …
Notes de l’épisode
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from that discouraging first launch to building a massive, loyal following. They dig into the strategy behind her growth: giving away expertise generously instead of gatekeeping it, speaking directly to the exact struggles her audience faces, and staying deeply protective of a community that's often been dismissed by traditional medicine. Jill also highlights a lesson too many entrepreneurs skip once they find success—Melissa has never stopped investing in her own business education, from FBA to Legacy to an ongoing mastermind—proving that sustained growth comes from continuous learning, not resting on an audience you've already built.
Connect with Melissa!
https://www.instagram.com/dr.melissakoehl.pt/
Join FBA!
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a …
Notes de l’épisode
In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to launching her membership program Mondays Matter, to hundreds of eager customers on day one, Mikki's story is proof that trust and generosity beat follower count every time. Mikki opens up about learning to sell without feeling sleazy, why she gives away 99% of her content for free, how she built a business flexible enough to run from anywhere in the world, and the mindset shift that let her treat even a slow launch as data instead of failure, all while growing her revenue and bringing her husband on board to work alongside her.
Connect with Mikki!
https://www.instagram.com/mikkiwilliden/
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment …
Notes de l’épisode
This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses right now. This installment features Jen Kirsch, a 30-year personal trainer who launched her online coaching business at 50 right as the pandemic shut down her in-person studio, and has since built it into a thriving business with a monthly membership model generating real recurring revenue. Jen shares about starting from zero followers and zero tech skills, why a previous business course left her stuck until she found one that actually pushed her to implement, and how showing up consistently, speaking directly to her ideal client, and treating paying members "like gold" became the engine behind her growth.
Connect with Jen!
https://www.instagram.com/jenniferkirschfitness/
Listen to Jen's previous FBU Episode!
FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers
In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your …
Notes de l’épisode
In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm actually decides who sees your content, and why it works the exact same way for organic posts as it does for ads. There are two proven ways to frame social media content so the algorithm delivers it straight to your ideal client: calling out that person's specific frustrations and goals, or leaning into your own expertise and social proof to build authority. With concrete before-and-after examples showing how hyper-specific, timeline-driven posts outperform generic tips lists, Jill offers a practical, algorithm-backed framework for those who want to stop posting into the void and start attracting the exact buyers they're looking for.
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 642: The Launch to Use If Your Offer is Under $100
If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they grow increasingly burned out on …
Notes de l’épisode
If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they grow increasingly burned out on lengthy, high-commitment promotions. Raising the price incrementally over two or three days creates urgency and converts low-ticket buyers into candidates for higher-ticket upsells like memberships or coaching programs. This launch requires minimal prep) and relies on giving away genuine value with no gimmicks. And if you join the Build Your Brand, Get Your Bag business boot camp, Jill is giving you the entire system, including email swipe files and pricing structures.
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 641: Connection Content Builds Trust But Conversion Content Makes Sales And How to Do Both in 2026
Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused posts that build trust …
Notes de l’épisode
Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused posts that build trust, rapport, and audience goodwill—is essential but insufficient on its own. Revenue is what sustains a coach's ability to keep showing up and serving their audience, so you also have to master conversion content—catabolic, direct-response posts that explicitly ask for the sale, using tools like "symptom posts" that mirror a client's frustrations so strongly that they feel compelled to reach out. Conversion posts often underperform in likes and views compared to connection content, which can might cause an aversion to promoting offers, but visibility and demand-building matter far more than vanity metrics.
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 640: In 2026, It's Not About Time Online, It's About Touch Points
The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three components of the trust equation …
Notes de l’épisode
The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three components of the trust equation were authority, relatedness, and time, but now more than ever, frequent touch points are actually more important than time. To build trust, you need to showcase your expertise without sounding like generic AI-generated content and connect authentically with your audience without falling into "vulnerability porn." And with your authority and relatedness content mastered, showing up more often builds trust and safety with your audience faster than patience alone.
Join Jill for Build Your Brand, Get Your Bag!
https://www.jillfitprograms.com/bobb
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 639: Why You Need to be Building a "Hybrid" Business in 2026
Sustainable success online requires two distinct halves working together: a personal brand and a business strategy. Your personal brand is the foundation, built through consistent, authentic content that …
Notes de l’épisode
Sustainable success online requires two distinct halves working together: a personal brand and a business strategy. Your personal brand is the foundation, built through consistent, authentic content that creates connection, trust, and a "pull" toward you, while business strategy is the "pushing" energy that actually converts that audience into revenue through offers, sales skills, and messaging. Neither side works alone—a big following without business skills can't monetize, and business tactics without brand-building lack the trust and lifetime customer value that make a business resilient. Time passes regardless, so don't get caught up in the idea that building a personal brand takes too long. Your brand and business can be built simultaneously from day one for compounding, long-term results.
Join Jill's FREE Personal branding workshop!
https://jillfitfree.com/personal-brand-2026/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 638: The Vulnerability of Broadcasting: How to Publish Stuff Without Feedback
In this episode, Jill explores the vulnerability of "broadcasting" content—publishing podcasts, emails, blog posts, or social media without receiving real-time feedback—and how the addiction to likes, shares …
Notes de l’épisode
In this episode, Jill explores the vulnerability of "broadcasting" content—publishing podcasts, emails, blog posts, or social media without receiving real-time feedback—and how the addiction to likes, shares, and instant validation can derail your momentum and confidence as you build your online business. Self-awareness and self-trust are the antidotes to this discomfort: knowing your quirks, owning your imperfections, and sharing your best work without waiting for audience permission or applause. Jill introduces the "attract and repel" concept, explaining that authentic content will naturally draw the right people while turning off others, and that this is not just acceptable but a sign of a strong personal brand. Try not to rely on your audience to dictate your content. Instead, lead with a message you believe in, because that's the real mark of confident, effective personal branding.
Join Jill's FREE Personal branding workshop!
https://jillfitfree.com/personal-brand-2026/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 637: 8 Off-The-Cuff Strategies to Make $1000 this Week
You don't need extensive launch prep or a long "launch narrative" to make cash, quick. In this episode, Jill shares eight quick strategies for generating a $1,000 cash infusion in your business within a week …
Notes de l’épisode
You don't need extensive launch prep or a long "launch narrative" to make cash, quick. In this episode, Jill shares eight quick strategies for generating a $1,000 cash infusion in your business within a week. Success for these strategies depends on choosing a compelling, specific topic, bringing genuine energy and expertise to the offer, using price anchoring and scarcity to make the deal feel irresistible, and having real conviction behind whatever you're promoting.
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Join Jill's FREE Personal branding workshop!
https://jillfitfree.com/personal-brand-2026/
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead
There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media content: Inform (teaching-based posts that showcase …
Notes de l’épisode
There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media content: Inform (teaching-based posts that showcase expertise), Document (real-time glimpses into your daily life that build human connection), Entertain (relatable, self-deprecating content tied to your ideal client's stage of life), and Ask (engagement-driving polls that "train the click" and boost DM conversations). Personal branding isn't about hyper-specific avatars like "Sharon, a mom of two who makes $60k a year," but about authentically embodying who your ideal client already is. Therefore, your paid content should be laser-focused on solving problems, while free content builds the trust and relatability that gets people to buy in the first place.
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)
Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than something too broad or nebulous. If …
Notes de l’épisode
Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than something too broad or nebulous. If you want to run a challenge, your best bet is to draw on personal experience or your own transformation to make the offer credible and relatable. Today, Jill breaks down the practical mechanics of running one: a three-to-six week "runway" to build anticipation and a priority list, a short priority-only launch window followed by a public one, delivery through short daily lessons with actionable steps, a community component for accountability, and pricing rules dependent on audience and goals.
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 634: The Entire JillFit Ads Strategy Broken Down for You
Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad strategy, outlining her …
Notes de l’épisode
Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad strategy, outlining her evergreen approach—lead magnet ads with standalone value, two self-liquidating offers that recoup ad spend through low-ticket sales, a live webinar funnel, podcast-growth ads, and periodic wait-list ads for FBA—alongside launch-specific tactics, which lean heavily on lead generation for a free challenge or workshop, with retargeting ads reserved only for people already on a wait list or launch list rather than cold traffic. But you don't need to run a 7-figure business to use ads. There are practical starting points for different budget levels, from a $5/day lead magnet to hiring a $2,000-5,000/month ads manager. If you want to scale, you want to use ads.
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
FBU 633: 6 Ways to Refresh a Signature Program to Make It (Still) Feel Exciting and Compelling for New Clients
How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical strategies: adding a timely theme, building in …
Notes de l’épisode
How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical strategies: adding a timely theme, building in accountability or gamification, bringing in guest speakers or hosting roundtable hot seats, offering live meetups or unstructured Zoom accountability sessions, introducing VIP or higher-priced tiers for more one-on-one access, and launching a challenge within the program to drive fast, concentrated action. But most importantly, any new addition to a signature offer only works if you talk about it consistently and explain why you added it. That's what makes an audience excited rather than indifferent.
Get on the waitlist for FBA:
https://jillfitfree.com/fba-waitlist/
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
Connect with me!
Instagram: @jillfit | @fitbizu
Facebook: @jillfit
Website: jillfit.com
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