What is tokenomics, and why should you care

If your organisation has moved its AI licenses onto a per-use plan, every single chat thread your team sends is now adding to a bill. Some companies are already burning through their entire IT budget for AI within the first couple of months of the year, and most staff have no idea their usage is costing anything at all. 

It doesn't have to be a mystery. There are simple habits, from which model you default to, to what time of day you send your first message, that change how far your usage actually stretches. 

In this How I AI episode, Neo and I unpack tokenomics, the economics of how you actually use your AI. We get into how usage limits work across the major platforms, why the timing of your first chat each day matters more than you'd think, and what changes once you move from a personal plan to an enterprise one. 

What you'll learn: 

• What tokenomics actually means and why it's suddenly everywhere 

• How Claude's usage window works differently to ChatGPT and Copilot 

• The simple morning habit that changes how far your usage window stretches 

• Why enterprise billing is shifting, and what that means for your team's budget 

• What managers should be doing before token usage gets out of hand 

• Practical AI tools for productivity and focus 

• Real-world AI workflows used by high performers 

• How to use AI at work without burning out 

• Smart shortcuts for managing time and mental load 

Connect with Neo Aplin on LinkedIn (https://www.linkedin.com/in/neoaplin/) and via inventium.ai (https://inventium.ai), where he leads Inventium's AI training and upskilling work with organisations and teams. 

How I AI with Dr Amantha Imber and Neo Aplin explores how high performers are using AI at work to boost productivity, make better decisions and reduce overwhelm.

Want more practical ways to put AI to work? You can now follow How I AI separately on Spotify or Apple Podcasts so you never miss an episode.

My latest book The Energy Game is out on July 7, 2026. You can order a copy here: https://amzn.to/48ID29M 

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) 

Instagram (https://www.instagram.com/amanthai) 

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/ 

Visit https://www.amantha.com/podcast for full show notes from all episodes. 

Get in touch at [email protected] 

Credits: 
Host: Amantha Imber 
Sound Engineer: Martin Imber 

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