Client Zero Story

Hosts Camila and Ahmed sit down with Ashly AuBuchon from IBM’s Client Zero Center of Competence to unpack the real story behind AI transformation. In this episode, Ashly shares how IBM became its own first customer—testing, refining, and scaling AI across the enterprise before bringing those lessons to clients. From cultural shifts to workflow redesign to measurable business impact, this conversation reveals how “Client Zero” became a blueprint for helping customers adopt AI with confidence and clarity.