S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
Notes de l’épisode
What if the key to standing out wasn’t finding your niche… but attacking the norm?
Learn more at https://justcreative.com/podcast
In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy.
Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script.
You’ll learn:
- Why most brand positioning fails to drive real impact
- How to win by challenging category conventions
- What CMOs and founders get wrong about brand-growth alignment
- How to put De-Positioning into practice in your own brand today
Whether you’re a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes.
🎧 Tune in and get ready to play offense.