Should Your Brand Be on Substack?

This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in? 

00:00: Intro

01:15: Brands venturing into Substack 

02:43: How this differs from email marketing

07:20: Making newsletters valuable 

08:30: A person vs. a brand writing 

12:00: Which brands should be on the platform 

16:10: The days of the brand magazines

19:00: Not a place for AI

20:00: Brands we do and do not want to see on the platform 

This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices