How Creators Are Redefining Brand Safety
Notes de l’épisode
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.
00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead
03:25: Brand safety redefined in the creator era
05:45: Brands going unhinged online
09:00: Creators taking executive titles at brands
14:00: How unhinged is too unhinged
18:30: Risks of creators and brand safety
21:25: Are brands willing to go all in on the joke
24:45: Knowing your audience on different platforms
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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