
Masters of Scale
- Épisodes
- 759
- Parution
- plusieurs fois par semaine
- Dernier épisode
- 12 Nov 2026
À propos du podcast
On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
Épisodes 759
Inside Walmart’s biggest shake-up in years, w/ CEO John Furner
John Furner started working in a Walmart garden center 33 years ago. Now, as CEO, he’s leading one of America’s largest companies at a critical moment. He talks with host Jeff Berman about how the influential …
Notes de l’épisode
John Furner started working in a Walmart garden center 33 years ago. Now, as CEO, he’s leading one of America’s largest companies at a critical moment. He talks with host Jeff Berman about how the influential retailer is transforming its business in the age of AI.
This conversation was recorded live as part of Masters of Scale Summit in October 2026 at the Presidio Theatre in San Francisco.
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From underdogs to disruptors: how Tubi and e.l.f. built a different game
Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale …
Notes de l’épisode
Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale Summit, this conversation brings together former Tubi CEO Anjali Sud and e.l.f. president Kory Marchisotto, two leaders who took brands once written off as downmarket to 110 million monthly users and 30 straight quarters of growth. The pair dig into their unconventional Super Bowl plays, from Tubi’s cowboy-hat spot and free Super Bowl stream to e.l.f.’s Jennifer Coolidge and Melissa McCarthy ads. They explain how TikTok Live and “zero distance” let fans steer product and programming, and why e.l.f. built its “So Many Dicks” campaign around boardroom diversity. Two weeks after this recording, Anjali announced she’s taking the helm at SiriusXM, a move that underscores what she built at Tubi.
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Open to Debate: should we trust AI agents with our information?
Would you hand a stranger your bank passwords, your private messages, and control of your personal information? That’s the ask when the stranger is an AI agent, like Meta Muse, Claude Duet, or OpenAI Dots. In …
Notes de l’épisode
Would you hand a stranger your bank passwords, your private messages, and control of your personal information? That’s the ask when the stranger is an AI agent, like Meta Muse, Claude Duet, or OpenAI Dots. In this special episode from Open to Debate, recorded live at the Masters of Scale Summit in San Francisco on October 22, 2026, Jeff Berman, co-host of Masters of Scale, moderates a debate on the question: should we stop trusting AI agents with our information? Arguing yes, Meredith Whittaker, president of Signal, says the convenience comes at the cost of our privacy, since agents need sweeping access that could undermine encryption, expose personal data, and create new vulnerabilities for hackers. Arguing no, Neil Chilson, head of AI policy at the Abundance Institute, counters that existing laws, competition, and targeted safeguards can manage the risks without giving up the productivity gains. So how much control is too much?
Follow Open to Debate on YouTube (https://www.youtube.com/@OpentoDebate)
This episode originally ran Friday, November 6th on the podcast “Open to Debate.”
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Demis Hassabis says society is “not ready” for the AI future
Google DeepMind co-founder and chair Demis Hassabis says the world is not ready yet for what’s next in AI. He joins Reid Hoffman to talk about how to effectively govern frontier AI, why a more diverse group of …
Notes de l’épisode
Google DeepMind co-founder and chair Demis Hassabis says the world is not ready yet for what’s next in AI. He joins Reid Hoffman to talk about how to effectively govern frontier AI, why a more diverse group of experts need a seat at the table, and more.
This conversation was recorded live as part of Masters of Scale Summit in October of 2026 at the Presidio Theatre in San Francisco.
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Thriving in chaos: top leaders’ strategies from Masters of Scale Summit
A decade ago, Bob Safian wrote about Generation Flux, the people built to thrive amid constant change. Today, he says, we all belong to it, whether we want to or not. In this live segment from Masters of Scale …
Notes de l’épisode
A decade ago, Bob Safian wrote about Generation Flux, the people built to thrive amid constant change. Today, he says, we all belong to it, whether we want to or not. In this live segment from Masters of Scale Summit 2026, Safian gathers leaders from across business, tech, and media to work out what that takes, in real time. Former U.S. Chief Data Scientist DJ Patil opens with a double pendulum and a lesson in chaos theory. Raina Kumra, who now manages a team of 12 AI agents, explains why there is no keeping up, only keeping calm. Upwork’s Hayden Brown makes the case for leading like a pioneer, Baratunde Thurston tries not to become a machine, and Watch Duty’s John Mills explains why speed and haste are not the same thing. Then Autodesk’s Dara Treseder and her husband William, a Marine Reservist and co-founder of Arkenstone Defense, share how they juggle glass balls and rubber balls across career, marriage, and family, and keep score with a family NPS. Candid, surprising, and brimming with lessons about turning chaos to your advantage.
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Reed Hastings on Hollywood’s future, Netflix’s shakeup and knowing when to leave
After nearly 30 years building Netflix, co-founder and former chairman Reed Hastings stepped down from the board of directors this past June. His departure came at a tumultuous time in Hollywood and at Netflix …
Notes de l’épisode
After nearly 30 years building Netflix, co-founder and former chairman Reed Hastings stepped down from the board of directors this past June. His departure came at a tumultuous time in Hollywood and at Netflix itself. On top of the fallout from its failed bid to buy Warner Bros. Discovery, Netflix has also been struggling with stagnating engagement and slowing revenue growth, prompting a big C-Suite shakeup and a mass layoff earlier this month. In this episode of On with Kara Swisher, Swisher talks to Hastings live on stage at Masters of Scale Summit 2026, discussing Netflix’s future and why Reed remains bullish on AI’s future, especially when it comes to education.
Follow On with Kara Swisher on YouTube (http://youtube.com/@onwithkaraswisher) or your favorite podcast app (https://pod.link/1643307527).
This episode originally ran Monday, October 26 on the podcast “On with Kara Swisher.”
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Maria Ressa on how to save democracy from Big Tech
When truth is under attack, how do you fight back? Nobel Peace Prize-winning journalist Maria Ressa has spent years confronting disinformation and political pressure through her news organization, Rappler. In …
Notes de l’épisode
When truth is under attack, how do you fight back? Nobel Peace Prize-winning journalist Maria Ressa has spent years confronting disinformation and political pressure through her news organization, Rappler. In conversation with Reid Hoffman and Aria Finger, Ressa explores the crises facing truth, accountability, and democracy, and what we can do to help defend them.
Her new book is The Fight Back: A Citizen's Guide to Standing Up to Dictators.
This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026 at the Presidio Theatre in San Francisco.
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Eric Schmidt scores US vs. China: who’s winning the AI race?
The AI race between the US and China is the defining competition of our age. Eric Schmidt, former CEO of Google, advisor to the Pentagon, and current CEO of Relativity Space joins Rapid Response live from …
Notes de l’épisode
The AI race between the US and China is the defining competition of our age. Eric Schmidt, former CEO of Google, advisor to the Pentagon, and current CEO of Relativity Space joins Rapid Response live from Masters of Scale Summit to give his most unvarnished assessment yet. He reveals that the gap he once estimated at two years has narrowed to six months. Schmidt also takes on the open source question that’s keeping Silicon Valley up at night, explains why kicking China’s best PhD students out of the country is one of America’s dumbest own goals, and shares the one thing he believes could keep this from becoming a zero-sum game — even if the current political environment makes it nearly impossible.
This conversation was recorded live as part of Masters of Scale Summit on October 22, 2026 at the Presidio Theatre in San Francisco.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Reid Hoffman and OpenAI CFO Sarah Friar on where AI goes from here
Few companies have as much influence over AI’s trajectory as OpenAI. Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the decisions that could shape what comes …
Notes de l’épisode
Few companies have as much influence over AI’s trajectory as OpenAI. Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the decisions that could shape what comes next for each of us.
This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026, at the Presidio Theatre in San Francisco.
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REI’s secrets to sustaining a beloved brand and touching grass
REI has been around for 88 years. Mary Beth Laughton wants to make sure it’s around for 88 more. The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive …
Notes de l’épisode
REI has been around for 88 years. Mary Beth Laughton wants to make sure it’s around for 88 more. The CEO of America’s largest consumer co-op joins Rapid Response to talk about what it actually takes to revive an iconic business — without shareholders, without quarterly earnings calls, and with 26 million members who hold you to a higher standard than any Wall Street analyst ever could. She explains why her first act as CEO was to publicly break ties with a Trump cabinet secretary, and how the co-op structure gives REI a kind of clarity that most retailers can’t buy. Plus lessons drawn from Nike, Sephora, and Athleta on what it really means to lead a mission-driven brand when the values are battle tested, not just stated.
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Rich Roll’s ‘crash course’ in entrepreneurship
Rich Roll’s popular podcast recently passed 1,000 episodes. He sat down with host Jeff Berman to discuss his growing podcast network, why he’s ignoring the algorithm, and his tumultuous path from addiction to …
Notes de l’épisode
Rich Roll’s popular podcast recently passed 1,000 episodes. He sat down with host Jeff Berman to discuss his growing podcast network, why he’s ignoring the algorithm, and his tumultuous path from addiction to wellness and endurance athletics.
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The AI race to save American science and reshape medicine forever
Renee Wegrzyn spent her career building the future of American science — including ARPA-H, the White House agency created to accelerate health breakthroughs. Then the Trump administration showed her the door …
Notes de l’épisode
Renee Wegrzyn spent her career building the future of American science — including ARPA-H, the White House agency created to accelerate health breakthroughs. Then the Trump administration showed her the door. Wegrzyn co-founded Transfyr to tackle what she calls one of the most overlooked issues in science: the magic hands problem. She joins Rapid Response to explain why fixing this unglamorous bottleneck is the prerequisite for everything AI promises to deliver in medicine, what the federal funding cuts are really costing science, and why she can feel the next Sputnik moment coming — even if she can’t quite name it yet.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Pioneers of AI: OpenAI’s Tibo Sottiaux doesn’t want humans to be an ‘afterthought’
Thibault “Tibo” Sottiaux is OpenAI’s head of Product & Platform, making him responsible for the AI tools used by more than a billion users worldwide. Rana el Kaliouby spoke with Tibo on Pioneers of AI about why …
Notes de l’épisode
Thibault “Tibo” Sottiaux is OpenAI’s head of Product & Platform, making him responsible for the AI tools used by more than a billion users worldwide. Rana el Kaliouby spoke with Tibo on Pioneers of AI about why he’s “proud” OpenAI delayed its latest Astra model over safety concerns, the new suite of agentic products released at DevDay, and what it’s like to lead inside a frontier AI company in this extraordinary moment in history.
Learn more about Pioneers of AI: http://pioneersof.ai/
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Building a marketplace from scratch, with Hipcamp founder Alyssa Ravasio
Alyssa Ravasio loves using ‘coyote trickster energy’ to get more people to put down their technology. Her camping marketplace, Hipcamp, has grown into the largest source for booking campsites on public and …
Notes de l’épisode
Alyssa Ravasio loves using ‘coyote trickster energy’ to get more people to put down their technology. Her camping marketplace, Hipcamp, has grown into the largest source for booking campsites on public and private land. She talks with host Jeff Berman about scaling the company, learning to prioritize your health as a founder, and more.
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Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game
Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 …
Notes de l’épisode
Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year, and is now being sued by New York's attorney general for $36 billion. Luana joins Rapid Response to make the case that Kalshi is fundamentally different from DraftKings — even though 75% of its volume is sports — explain why George Santos got banned for trying to trade on his own congressional attendance, and share what Kalshi's data actually says about the midterms. Plus the Timothée Chalamet dentist-chair ad, what ballet taught her about running a company, and what it's actually like to become the world's youngest self-made female billionaire.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with host Jeff Berman about how nearly two decades as the founder’s …
Notes de l’épisode
Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.
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Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens …
Notes de l’épisode
The second a brand like Hershey stops being culturally relevant, says its CEO Kirk Tanner, you should be worried. He joins Rapid Response to explain exactly what he's doing to make sure that never happens. Tanner also reveals why GLP-1 users are actually good for the candy business, how AI is now routing Hershey's sales force in real time through Target and Walmart, and why the Reese's Oreo collaboration (which generated $100 million in its first five months) is the model for how iconic brands find new energy. And with a major Hollywood film about Milton Hershey coming this fall, he talks about whether this is Hershey's Barbie moment.
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Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez
Own or be owned. That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned returns to Rapid Response to make …
Notes de l’épisode
Own or be owned. That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned returns to Rapid Response to make her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take. She breaks down what "cowboying" your business is costing you, and why AI isn’t a shortcut for everyone, but instead an accelerator for what's already inside you. Plus, the industries she'd invest in right now, and why most small business owners are solving the wrong problems.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith
When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season …
Notes de l’épisode
When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Suite are former athletes.
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Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)
The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins …
Notes de l’épisode
The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40-year-old institution in the middle of a funding crisis rather than in spite of one. She explains how the Strait of Hormuz conflict is quietly writing next year's food shortages into fragile countries right now, why Russia's playbook of attacking civilian infrastructure has spread to conflicts around the world, and what she's asking AI companies to do that no one has figured out yet.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Brené Brown & Reid Hoffman on the skills every leader needs now
Author and researcher Brené Brown joined host Reid Hoffman on stage last year in San Francisco for the 2025 Masters of Scale Summit. She reveals insights about how to lead courageously, the underrated skills …
Notes de l’épisode
Author and researcher Brené Brown joined host Reid Hoffman on stage last year in San Francisco for the 2025 Masters of Scale Summit. She reveals insights about how to lead courageously, the underrated skills leaders need to thrive, and why compassion is essential for success – even if it’s currently being crowded out of the zeitgeist.
For more conversations like this, join us at this year’s Masters of Scale Summit, coming up October 20-22 in San Francisco.
Go to masters of mastersofscale.com/summit to learn more.
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"Strong Ground": https://brenebrown.com/book/strong-ground/
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Let’s Kill Sh*t: Axios CEO on simplifying your work-life in the AI era
AI isn't simplifying your life… Yet. It's mass-producing more options, more decisions, and more noise. Axios CEO Jim VandeHei returns to Rapid Response to make the case that the antidote isn't a better …
Notes de l’épisode
AI isn't simplifying your life… Yet. It's mass-producing more options, more decisions, and more noise. Axios CEO Jim VandeHei returns to Rapid Response to make the case that the antidote isn't a better productivity app, it's a ruthless, three-part system he calls Confront, Delete, Amplify. VandeHei shares what he's learned from running Axios by these principles, including calling a leadership meeting with the subject heading "Let's Kill S***," and why he shuttered the Axios app despite years of internal resistance. He also reveals his candid read on the midterms and what they mean for business, the data center backlash he thinks could reshape the political landscape, and what's really at stake in Axios's OpenAI content deal.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition
On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid …
Notes de l’épisode
On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid Response to explain why the defining decade for On is still ahead, and why being the most premium brand matters more than being the biggest. He breaks down the leadership shake-up that brought him back into a CEO role, and what the first-of-its-kind LightSpray robotic process says about On’s innovation philosophy. Allemann also makes the case for why the "movement class" is replacing the leisure class as the defining consumer of our time.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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From high school dropout to CEO, with Autodesk’s Andrew Anagnost
Autodesk is the massive public software company at the heart of designing almost everything around you, from cars to buildings to video games. CEO Andrew Anagnost talks with host Jeff Berman about why he first …
Notes de l’épisode
Autodesk is the massive public software company at the heart of designing almost everything around you, from cars to buildings to video games. CEO Andrew Anagnost talks with host Jeff Berman about why he first joined a “rebel” group at the company, how he battled for the top job, and why he thinks leading with empathy is smart business.
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NFL Kickoff: the science gets more damning, but the money keeps growing
The NFL is the world's most valuable sports business, and it keeps growing. But is the growth sustainable? Sports journalist Michele Steele joins Rapid Response to kick off the 2026-2027 NFL season with a …
Notes de l’épisode
The NFL is the world's most valuable sports business, and it keeps growing. But is the growth sustainable? Sports journalist Michele Steele joins Rapid Response to kick off the 2026-2027 NFL season with a clear-eyed look at what's driving record franchise valuations, why quarterback salaries keep exploding, and what the league's dizzying array of streaming platforms means for the fans. She also breaks down the NFL's deliberate "Helmets Off" strategy to grow its female audience, the business calculus behind nine international games this season, and whether the Bears are really leaving Chicago. Plus the uncomfortable CTE question that won't go away: Is the sport actually safer or have fans been sold a story?
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Angela Duckworth on why grit isn’t enough
With the highly anticipated follow up to her bestseller “Grit”, psychologist and author Angela Duckworth offers a new framework for achieving excellence. She talks with host Jeff Berman about why making even …
Notes de l’épisode
With the highly anticipated follow up to her bestseller “Grit”, psychologist and author Angela Duckworth offers a new framework for achieving excellence. She talks with host Jeff Berman about why making even small changes to your situation is the precursor to success.
You can find more about Angela's book Situated here: https://www.simonandschuster.com/books/Situated/Angela-Duckworth/9781668005941
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When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz
For decades, e-commerce rewarded the biggest brands who could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz joins Rapid Response to share what Shopify's data reveals …
Notes de l’épisode
For decades, e-commerce rewarded the biggest brands who could buy their way to the top of search results. AI is changing that. Shopify COO Jess Hertz joins Rapid Response to share what Shopify's data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus, why Shopify's engineers can spend freely on AI tokens while the rest of the business world agonizes over ROI, and what it looks like when a company powering over 14% of online shopping decides to win the future or die trying.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Pioneers of AI: Designing AI for people and the planet, with Aza Raskin
AI is rapidly changing what it means to be human, but is AI development truly human-centered? According to Aza Raskin, co-founder of the Center for Humane Technology, the answer is largely “no.” The man who …
Notes de l’épisode
AI is rapidly changing what it means to be human, but is AI development truly human-centered? According to Aza Raskin, co-founder of the Center for Humane Technology, the answer is largely “no.” The man who invented the “infinite scroll” is now working to understand why the most powerful technology so often fails to prioritize the human experience and our collective well-being. Raskin is also leading the Earth Species Project — using AI to better understand the animals that live alongside us, by unlocking patterns in vast amounts of data on animal communication. He joins Pioneers of AI to talk about both of these dynamic endeavors, with the flourishing of humans and Earth at the core.
Learn more about Pioneers of AI: http://pioneersof.ai/
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Chicago Fed President on inflation, recession, and Trump’s attacks
The economy is strong, prices are still too high, and the job market is sending mixed signals. The Federal Reserve is navigating all of it while fending off the most overt political pressure in its modern …
Notes de l’épisode
The economy is strong, prices are still too high, and the job market is sending mixed signals. The Federal Reserve is navigating all of it while fending off the most overt political pressure in its modern history. Austan Goolsbee, President of the Chicago Fed, joins Rapid Response ahead of the Central Bank’s highly-watched meeting in Jackson Hole, to give his most candid read on what's actually going on. He explains why tariffs, war in the Middle East, and six years above the 2% inflation target make this the most dangerous inflation environment he's seen, what Kevin Warsh's new leadership means for how the Fed operates, and why he's a "grim optimist" on AI even as the hype keeps outrunning the results. Plus, what business leaders should actually be watching to get ahead of the Fed's next move.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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Ford's Jim Farley on beating China, and the storm nobody sees coming
With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to …
Notes de l’épisode
With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford's own ingenuity. Plus, why Ford is back in Formula One, and why Farley sees a storm gathering in the so-called "essential economy".
This episode originally aired on Rapid Response in April 2026.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
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