NN/G UX Podcast
- Épisodes
- 69
- Parution
- mensuelle
- Dernier épisode
- 5 Nov 2026
À propos du podcast
The NN/G UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
Épisodes 69
UX Theatre is Still a Problem (feat. Tanya Snook) | EP 66
Your team runs workshops, builds personas, and talks about users constantly… so why isn't UX making a difference? It might be UX Theatre: the act of performing what looks like user-centered design, without the …
Notes de l’épisode
Your team runs workshops, builds personas, and talks about users constantly… so why isn't UX making a difference? It might be UX Theatre: the act of performing what looks like user-centered design, without the substance. In this episode, Therese Fessenden sits down with Tanya Snook, the designer who coined the term, to discuss how teams slip into performative UX and the one change that makes the biggest difference: real cross-functional collaboration.🔗 About Tanya: LinkedIn | spydergrrl consulting
- The Workshop Workshop (half-day online workshop - Nov 24)
- Workshop Alchemy (weekly newsletter on workshop design)
- Tanya's Fast Company article on UX Theatre
💬 Mentioned in this episode
📚 Related NN/g Courses & Articles
- Course: Facilitating UX Workshops
- Course: Design Thinking Essentials
- Design Thinking: Study Guide
- The 6 Levels of UX Maturity
- Synthetic Users vs. Human Respondents: Same Conclusion, Less Variation
- How to Build a Participant List for UX Workshops
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Specs Are The New Source Code (feat. Thomas Watkins, NN/G Guest Instructor)
AI has made building software easy. Deciding what to build is another story. When founders and product teams can vibe-code a working product in a weekend, where does design add value? In this episode, Therese …
Notes de l’épisode
AI has made building software easy. Deciding what to build is another story. When founders and product teams can vibe-code a working product in a weekend, where does design add value? In this episode, Therese Fessenden welcomes back design psychologist Thomas Watkins, founder of 3Leaf and NN/G guest instructor, to talk about why the bottleneck in product development has shifted from building to deciding, how specs are becoming the source of truth for AI-built products, and why taste and research matter more than ever.
About Thomas & 3Leaf: LinkedIn | 3Leaf
The Design Psychologist Podcast: https://designpsychologist.buzzsprout.com/2395044
Thomas's Previous Episode: 57. The Next Decade of UX: Why Psychology Matters More Than Ever
Thomas's Course with NN/g: Writing Specs for AI-Built Products
Other Related NN/g Articles & Courses:
- UX-Context Design: Using UX Knowledge to Inform AI-Generated Design
- Prompt to Design Interfaces: Why Vague Prompts Fail and How to Fix Them
- GenUI vs. Vibe Coding: Who's Designing?
- Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
- Context Architecture
- Context Libraries: How AI Power Users Manage Context Engineering
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Stop Wasting Research (feat. Jake Burghardt & Laura Klein)
If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author …
Notes de l’épisode
If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn't — when it comes to getting more value out of research your organization already has.
About Jake Burghardt & Integrating Research: LinkedIn | Medium | Integrating Research
Jake's book: Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights (Rosenfeld Media) — get 20% off with code: swr-pod
Related NN/G Articles & Courses:
- Why Research Repositories Fail and How to Get Them Right
- Research Repositories for Tracking UX Research and Growing Your ResearchOps
- ResearchOps 101
- Accelerating Research with AI
- Course: Usability Testing
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Rejected to Hired: Surviving the UX Job Hunt
Job searching has always been harder than it looks, and if you've been searching for a while without much traction, there's a good chance your strategy is working against you. Guest host Laura Klein sits down …
Notes de l’épisode
Job searching has always been harder than it looks, and if you've been searching for a while without much traction, there's a good chance your strategy is working against you. Guest host Laura Klein sits down with Sarah Doody, founder of the Career Strategy Lab, to talk about what UX practitioners get wrong when searching for work.
They cover:
- Why the DIY approach tanks your confidence over time
- How to treat yourself as a candidate-product — complete with features, benefits, and a roadmap
- The role of community in the job search
- what your LinkedIn is actually signaling to recruiters
- Why some of the best UX opportunities are hiding in industries you've never considered.
About Sarah Doody | Bio | LinkedIn
Related NN/G Articles & Episodes:
- EP 59 | Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough (with Evan Sunwall)
- EP 53 | Why You’re Not Getting Job Interviews (with Hang Xu)
- Ep 19 | Designing a UX Career (with Sarah Doody)
- UX Layoff Crisis: A Guide for Resilience and Recovery
- Templates and Tools for UX Job Seekers
- Growing in Your UX Career: Study Guide
Try One of Our Courses
- Successful UX Job Searching (Self-Paced)
- Hiring UX Talent (Self-Paced)
- Becoming a UX Consultant: Launch Your Practice (Self-Paced)
Storytelling to Present UX Work (Live Online)
Don’t forget to like and subscribe! ❤️
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📹 Post-production by
Jackie Jones
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Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62
OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus, about what actually makes objectives and key …
Notes de l’épisode
OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus, about what actually makes objectives and key results work: the weekly and quarterly rituals that keep goals alive, why psychological safety matters more than making perfect predictions, and how strategy and vision have to exist before you can even set an OKR in the first place.
About Christina Wodtke: LinkedIn | Eleganthack (blog) | Books by Christina Wodtke
Other Related NN/g Articles & Courses:
- Aligning UX Metrics with Organizational Goals: A Workshop Guide
- Crossfunctional Collaboration: Challenges and Strategies for Success
- Project Postmortems for UX Teams: Learning from Success and Failure
- Lean UX & Agile: Study Guide
- Psychology for UX: Study Guide
- Course: Lean UX and Agile
- Course: Leading Highly Effective UX Teams
Incorruptible: How Great Companies Stay Great with Eric Ries
Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for the …
Notes de l’épisode
Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for the business. Eric Ries would say that instinct is exactly right. And that it's not enough.
In this episode, host Laura Klein talks with Eric Ries — New York Times Best Selling Author of The Lean Startup and founder of the Long Term Stock Exchange — about his new book, Incorruptible: Why Good Companies Go Bad...and How Great Companies Stay Great. Eric makes the case that most of today's business best practices are actively value-destroying, and that the builders, designers, and makers who already believe product quality matters are more revolutionary than they realize — they just lack the tools to protect that belief inside their organizations.
They dig into the history of shareholder primacy, why corporate governance is something every practitioner should understand, and the very specific questions you can ask in a job interview to find out whether a company is genuinely mission-driven or just mission-hopeful.
About Eric Ries | Linkedin
- The Eric Ries Show
- Incorruptible (New Book) - Available Now!
- The Lean Start Up (Book)
Related NN/G Articles & Videos
- UX Stakeholder Engagement 101
- Deceptive Patterns in UX: How to Recognize and Avoid Them
- Four Factors in UX Maturity
- UX Maturity Is a Living System, Not a Ladder
- UXers Need to Think Like Product Leaders
Try One of Our Courses
→ Becoming a UX Strategist (Live Online)→ Successful Stakeholder Relationships (Live Online)→ Lean UX and Agile (Live Online)→ Demonstrating UX Value (Self-Paced)→ UX Maturity: Elevating Organizational UX Practices (Self-Paced)
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📹 Post-production by
Tiago Pedro (Design Assistant)
Megan Brown (Social Media Lead)
60. Conversational Design and UI: Why Language Matters More Than Ever
What does it actually mean to design conversationally? Not "add a chatbot" — but genuinely apply the principles of human conversation to the systems we build?In this episode, host Laura Klein sits down with …
Notes de l’épisode
What does it actually mean to design conversationally? Not "add a chatbot" — but genuinely apply the principles of human conversation to the systems we build?
In this episode, host Laura Klein sits down with Erika Hall, author of Conversational Design and Just Enough Research, to re-visit a topic that's only gotten more relevant since her book came out in 2018. They dig into why language has always been an important part of any interface, what the cooperative principle of conversation can teach us about interaction design, and how the current AI moment is muddying what "conversational" even means.
Erika also makes a sharp distinction between AI that solves real problems and AI that performs work — and offers a theory about why so many people are reaching for answer machines right now. Plus: why the best consulting advice is often just "you have to talk to each other," the role of domain expertise in getting anything useful out of an LLM, and what painting chickens has to do with learning to see.
About Erika Hall | LinkedIn | Bluesky
- Her Studio - Mule Design
- Conversational Design
- Just Enough Research
Related NN/G Articles:
- AI Chatbots Discourage Error Checking
- Designing AI Products and Features: Study Guide
- Sycophancy in Generative-AI Chatbots
- AI Features Must Solve Real User Problems
Try One of Our Courses
→ Designing AI Experiences (Live Online)
→ The Human Mind and Usability (Live Online)
→ Understanding LLMs (Self-Paced)
→ Informative Microcopy (Self-Paced)
Don’t forget to like and subscribe! ❤️
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📹 Post-production by
Tiago Pedro (Design Assistant)
Megan Brown (Social Media Lead)
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59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough
Navigating the UX job market has always had its ups and downs, especially with AI reshaping the industry. In this episode, host Laura Klein sits down with Evan Sunwall, NN/G's Director of Self-Paced Training …
Notes de l’épisode
Navigating the UX job market has always had its ups and downs, especially with AI reshaping the industry. In this episode, host Laura Klein sits down with Evan Sunwall, NN/G's Director of Self-Paced Training, to share candid advice for UX practitioners trying to actively job search or level up in today's competitive market. With nearly 19 years in the field as both a designer and a hiring manager, he has a lot to say about where the field is headed — no matter what stage you're at in your career.
That experience is also what shaped Evan's self-paced course on getting a job in UX, part of NN/G's new and growing library of practical, pre-recorded courses built around real skill gaps. Evan was one of the first to help develop the format — running experiments and prototypes to figure out what actually works for self-directed learners.
Evan also previews a companion course aimed at hiring managers and shares that he's looking for sharp instructors to help expand the library into new topics across research, design, and AI.
Check out our NEW Self-Paced Courses!
About Evan Sunwall | Bio | Linkedin
Free NN/G Articles:
- How to Apply and Secure a UX Job
- Advice for Approaching a UX Job Search
- Templates and Tools for UX Job Seekers
- Preparation Tactics for a Tough UX Job Market
- Growing in Your UX Career: Study Guide
Don’t forget to like and subscribe! ❤️
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📹 Post-production by
Tiago Pedro (Design Assistant)
Megan Brown (Social Media Lead)
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58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)
If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work. In this episode, Laura Klein, Principal …
Notes de l’épisode
If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work.
In this episode, Laura Klein, Principal Experience Specialist at NN/G, joins Therese Fessenden to talk about what Lean UX was really meant to accomplish — and how teams today can apply its principles without falling into common traps.
Listen as they discuss how Lean UX came about, the skill of zooming between product vision and interaction details, and why growing companies struggle to balance speed and consistency. Whether you’re working at a startup or inside a large enterprise, this episode offers a grounded look at how to design thoughtfully in fast-moving environments.
We’re also excited to have Laura join as the newest co-host of the NN/G UX Podcast. And many congratulations to the Fessenden family as they welcome a new addition to their family.
About Laura Klein | Bio | Linkedin | Bluesky | Usersknow.com
NN/G Live Online Courses Taught by Laura
Free NN/G Articles & Videos
- Lean UX & Agile: Study Guide
- Lean UX & Agile Glossary
- What is Lean UX?
- Accounting for User Research in Agile
- Why Organizations Don’t Do User Research and How to Change That
- Why Most Product Teams Aren't Really Empowered
Don’t forget to like and subscribe! ❤️
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📹 Post-production by
Tiago Pedro (Design Assistant)
Megan Brown (Social Media Lead)
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57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true …
Notes de l’épisode
Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives.
About Thomas Watkins: Bio | LinkedIn
- The Design Psychologist Podcast
- Product-Led Growth Leaders Podcast
- 3Leaf Consulting (Thomas’ Design Team)
Related Live Online Training: The Human Mind & Usability
Free NN/g Study Guides & Articles:
- Psychology Study Guide
- Humanizing AI Is a Trap
- The ELIZA Effect: Why We Love AI
- The 4 Degrees of Anthropomorphism of Generative AI
56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G …
Notes de l’épisode
As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.
About the speakers:
- Christian Holst (Co-founder & Research Director, Baymard Institute)
- Jamie Holst (Co-founder & CTO, Baymard Institute)
- Kate Moran (VP, NN/G)
Links Referenced in the Episode:
- Try UX Ray for Free: https://baymard.com/product/ux-ray
- Read their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluations
Related NN/G Courses:
Check out ALL of our courses at nngroup.com/learning
Related NN/G Articles:
55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)
The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese …
Notes de l’épisode
The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.
Connect with Ned Dwyer: LinkedIn
Learn about UX: nngroup.com/learning
Related NN/g Courses & Articles:
- ResearchOps: Scaling User Research (UX Certification course)
- Democratize Research in 5 Steps (free article)
- Democratization of UX (13-min video)
54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)
In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context …
Notes de l’épisode
In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions.
About the speaker: JayDutta.com | LinkedIn
DesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/
Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses)
Related Free NN/G Articles:
53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)
What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and …
Notes de l’épisode
What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat.
About Hang Xu: LinkedIn | OnlyFAANGs.design
Level Up Your UX Career with UX Certification: nngroup.com/learning
Related Free NN/G Resources:
- Templates and Tools for UX Job Seekers (article)
- How to Apply & Secure a UX Job (article)
- The Return of the UX Generalist (article)
- How to Get UX Experience Without a Job (video)
- User Experience Careers Report (free report)
- More articles & videos about UX careers
52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk)
Who do we really mean when we say “the user”? And who gets left out?In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow …
Notes de l’épisode
Who do we really mean when we say “the user”? And who gets left out?
In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow definitions of users in UX. They explore how systems thinking and anthropology can deepen our understanding of complex user ecosystems — and why rethinking “the user” is more important than ever.
About the speakers:
About Rethinking Users, including some helpful resources and a link to purchase the book:
https://www.rethinkingusers.com
Article about User Ecosystem Thinking:
https://www.epicpeople.org/toward-ethnography-of-friction-and-ease-in-complex-systems
Mike & Ben’s other books:
- The Routledge Companion to Practicing Anthropology and Design, which includes Mike & Ben’s chapter on systems thinking in design anthropology, as well as many other chapters/contributors exploring the role of anthropology in design:
- Ben’s book Money Jungle is an anthropological study of the redevelopment of New York City’s Times Square.
- Mike’s book Cultivating Community is an ethnographic study of a massive, grassroots social movement in rural India.
Related NN/g Articles & Videos:
- Personas vs. Archetypes (article)
- Why Personas Fail (article)
- Ethnography in UX (3-min video)
- Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context (article)
51. The Future of Service Design in the Age of AI (featuring Erika Flowers, author of Practical Service Blueprinting)
What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve …
Notes de l’épisode
What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve as AI transforms the tools, processes, and expectations of our work. Erika shares lessons from her journey—spanning early web design, pioneering service blueprinting at Intuit, and orchestrating experiences at NASA—and offers a forward-looking take on why skills like facilitation, systems thinking, and storytelling will define the future of design.
About Erika Flowers: helloerikaflowers.com | LinkedIn
Related NN/g Courses
Related Free NN/g Articles:
50. Responsible AI Use for Research Analysis (feat. Alexander Knoll, Co-Founder of Condens.io)
AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the …
Notes de l’épisode
AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the loop? In this episode, Therese Fessenden sits down with Alexander Knoll, co-founder of Condens, to discuss the strengths and limitations of AI tools for research, and the evolving role of the user researcher.
About Alexander & Condens: LinkedIn | Condens.io
Research Repository Guide: https://condens.io/guides/research-repository-guide/
On-Demand Recording of Condens Event: Making an Impact with User Research: How to Drive Change and Get Noticed
Alex’s Article with NN/g: Common-Sense AI Integration: Lessons from the Cofounder of Condens
Other Related NN/g Articles & Courses:
- Free Articles about AI & UX
- Course: UX Basic Training
- Course: Accelerating Research with AI
- Course: AI for Design Workflows
- Course: Designing AI Experiences
49. Design Leadership & Org Design (feat. Peter Merholz, co-author of Org Design for Design Orgs)
In this episode, Peter Merholz—co-founder of Adaptive Path and co-author of Org Design for Design Orgs—joins us to talk about what it really takes to build and scale effective design teams. We explore the …
Notes de l’épisode
In this episode, Peter Merholz—co-founder of Adaptive Path and co-author of Org Design for Design Orgs—joins us to talk about what it really takes to build and scale effective design teams. We explore the systems, structures, and leadership mindsets that shape successful organizations, the relationships between product and design teams, and how design leaders can foster clarity, consistency, and impact as their teams grow. Whether you’re managing a team or aspiring to, this conversation is packed with insights on navigating the evolving role of design in today’s organizations.
Learn More About Peter:
Website: https://petermerholz.com/
Newsletter: https://petermerholz.com/newsletter/
LinkedIn: https://linkedin.com/in/petermerholz
Podcast: https://findingourway.design/
Book: https://orgdesignfordesignorgs.com/
Full-Day Courses (also available in half-day formats):
DesignOps: Scaling UX Design: https://www.nngroup.com/courses/scaling-ux-design-and-user-research/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
Product and UX: Building Partnerships for Better Outcomes: https://www.nngroup.com/courses/product-and-ux/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
Leading Highly Effective UX Teams: https://www.nngroup.com/courses/leading-ux-teams/?lm=pm-ux-different-views-of-responsibilities&pt=article&utm_source=podcast&utm_medium=social&utm_campaign=ep50
UX Leader: Essential Skills for Any UX Practitioner: https://www.nngroup.com/courses/ux-leadership-skills-for-all/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
New UX Managers: https://www.nngroup.com/courses/new-manager/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
Related Free NN/g Articles:
DesignOps: Study Guide: https://www.nngroup.com/articles/design-ops-study-guide/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
Product & UX: Study Guide: https://www.nngroup.com/articles/product-and-ux-study-guide/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
PM and UX Have Markedly Different Views of Their Job Responsibilities: https://www.nngroup.com/articles/pm-ux-different-views-of-responsibilities/?utm_source=podcast&utm_medium=social&utm_campaign=ep50
48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX)
UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to …
Notes de l’épisode
UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams.
About Sophia Prater: Bio (via RewiredUX.com) | LinkedIn | Instagram
Learn more about Object-Oriented UX:
Upcoming Free UX Level-Up Training
OOUX for AI & AI for OOUX (course)
Related NN/g Courses & Resources:
UX Basic Training (full-day or 2 half-day course)
What is Object-Oriented UX? (3-min video)
47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g)
As AI continues to evolve, designers are increasingly finding themselves tasked with creating AI-powered experiences—often without prior experience in the space. In this episode, NN/g UX Specialist Caleb …
Notes de l’épisode
As AI continues to evolve, designers are increasingly finding themselves tasked with creating AI-powered experiences—often without prior experience in the space. In this episode, NN/g UX Specialist Caleb Sponheim discusses the current state of AI tools, what’s working (and what’s not), and how designers can position themselves to navigate this shift. We also explore what it really means to develop AI safely and how designers can play a role in ensuring ethical, user-friendly AI experiences.
About the speaker: Bio | LinkedIn
Full-Day Course: Designing AI Experiences(also available in half-day formats)
Related NN/g Articles:
46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales)
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research …
Notes de l’épisode
As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.
Learn more about Kate Towsey Kate’s Book: Research That Scales: The Research Operations Handbook Kate's Substack: Scaling and Systematising Research Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025 Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/
NN/g Courses and Content on ResearchOps Full-Day Course: ResearchOps Free Article: Research Ops 101 4-min Video: Strategic vs Reactionary Research 4-min Video: Research Repositories 101 3-min Video: Research Participant Database
45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist)
Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable …
Notes de l’épisode
Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.
Order the book
Related NN/g Resources & Courses:- Free Articles on Analytics & Metrics
- Report on UX Metrics & ROI
- Full-Day or 2 Half-Day Course on Measuring UX and ROI
44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim)
To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at …
Notes de l’épisode
To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb’s Favorite Resources: Optimistic Perspective: Ethan Mollick’s One Useful Thing. Skeptical Perspective: Ed Zitron’s Where’s Your Ed At. Weekly Newsletter
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into …
Notes de l’épisode
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report: Architecting a Journey Management Practice
Learn more about Kim:
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)
With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways …
Notes de l’épisode
With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services.
Learn more about Paige Lord:
LinkedIn: https://www.linkedin.com/in/thepaigelord/
TikTok: https://www.tiktok.com/@aiethicswithpaige
YouTube: https://www.youtube.com/@aiethicswithpaige
Substack: https://thepaigelord.substack.com/
Other related content:
- Design Risk Assessment (free article)
- NN/g Articles & Videos about AI
- Practical AI for UX Professionals Course
- Emerging Patterns in Interface Design Course
Responsible AI Institute: https://www.responsible.ai/
42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g)
Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her …
Notes de l’épisode
Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work.
Learn more about Kate Kaplan: Bio | LinkedIn
Her book: Digital Icons That Work (nngroup.com)
Other Related Articles:
41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter)
Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter …
Notes de l’épisode
Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences.
Learn more about Stéphanie Walter: LinkedIn | stephaniewalter.design
Related NN/g Resources:
Accessibility and Inclusivity Study Guide (free article)
How to Conduct Usability Studies with Accessibility Report (free report)
Usability Guidelines for Accessible Web Design Report (free report)
Accessibility Articles and Videos
Emerging Patterns in Interface Design Course (NN/g UX Certification-eligible course)
40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC)
“If you squint hard enough, every problem is a prioritization problem.” -Harry Max UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and …
Notes de l’épisode
“If you squint hard enough, every problem is a prioritization problem.” -Harry Max
UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time.
NN/g Articles & Training Courses
5 Prioritization Methods in UX Roadmapping (free article)
Using Prioritization Matrices to Inform UX Decisions (free article)
Using Trade-Off Scales for Prioritization in UX Design Projects (2 min video)
Incorporating UX Work into Your Agile Backlog (free article)
Related Courses
39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)
Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global …
Notes de l’épisode
Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.
NN/g Articles & Training Courses
Modify Your Design For Global Audiences: Cross Cultural UX Design
International Usability Testing: Why You Need It?
Cultural Differences in User Research Facilitation
Translate User-Generated Content For Global Audiences
4 Ways to Support International Purchasers
6 Tips for Improving Language Switchers on Ecommerce Sites
Other Resources
Hofstede’s Cultural Dimensions Theory
Chapters
(0:00) Intro
(01:15) Cross-cultural UX research: What is it?
(06:57) Importance of cross-cultural UX research
(09:46) Factors designers and researchers need to consider when creating cross-cultural designs
(13:07) Example of a localized design (Australian pharmacy website)
(15:34) Developing a cultural lens
(18:42) Facilitating cross-cultural UX research
(25:19) Keeping up with cultural trends
38. User Interviews (feat. Steve Portigal, Research Consultant and Author)
In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with …
Notes de l’épisode
In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them.
NN/g Articles & Training Courses
User Interviews (full-day/2 half-day UXC course)
User Interviews 101 (free article)
The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video)
When to Use Which User-Experience Research Methods (free article)
5 Facilitation Mistakes to Avoid During User Interviews (free article)
Learn more about Steve Portigal
Interviewing Users (2nd Edition) 20% discount code: interviewing
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