Every DTC Brand Needs a Media Machine. Here’s How to Build Yours!
Notes de l’épisode
“We need to think of ourselves as a media company.”
What does it take to turn an ecommerce brand into a content engine?
Matt Bertulli (Founder, Pela Case & Lomi), Jason Panzer (President, HexClad), Katy Mimari (CEO, Caden Lane), and Curtis Matsko (CEO, Portland Leather Goods) show why paid ads only rent attention, and how owning your content builds a brand customers line up for.
HexClad films three times a week, and Caden Lane just turned the cameras on its own staff. Portland Leather Goods credits its fan group with $50M to $80M a year. None of it pencils out in days, but the brands that commit build what no competitor can copy.
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