Taylor Swift & Swiftynomics With Misty Heggeness
Notes de l’épisode
If you’re a Swiftie, this episode is for you.
Today, Christiana sits down with professor and author Misty Heggeness to break down her book Swiftnomics and how Taylor Swift turned fandom into a $4 billion touring empire, and what it reveals about consumption, influence, and the rise of a new economic model led by women.
Misty’s website: https://www.mistyheggeness.com/
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00:42 Meet Misty Heggeness
04:07 Swiftynomics and studying Taylor Swift as an economic muse
09:20 How do we scale swiftynomics?
11:13 Women creating space for other women
15:08 Swiftnomics vs. Sheryl Sandberg’s “Lean In” movement
18:00 “Pearl clutchers” vs. “granolas”
20:00 Women leaving the workforce and being economically sidelined
31:44 “Masterminding” the systems
36:08 Hoarding wealth
42:45 Taylor Swift and Travis Kelce
49:40 The future of Swiftynomics
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