REWORK
- Épisodes
- 372
- Parution
- hebdomadaire
- Dernier épisode
- 26 Août 2026
À propos du podcast
A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
Participants
- Kimberly RhodesAnimation
- David Heinemeier HanssonCoanimation
- Jason FriedCoanimation
Épisodes 372
One-way Doors
Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly …
Notes de l’épisode
Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heinemeier Hansson look back on 25 years of running 37signals, the handful of decisions that were truly irreversible, and why keeping a loose grip on most business calls has served them better than any spreadsheet ever could.
Key Takeaways
- 00:11 – The single one-way door decision at 37signals
- 05:49 – Why most decisions barely take five minutes to make
- 08:05 – How the sum of right choices matters more than any single one
- 13:51 – Recognizing when the business stops moving forward
- 16:41 – Letting go of decisions that didn't pan out
Links and Resources
- Jeff Bezos explains one-way door decisions and two-way door decisions
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Competing with giants, the end of SaaS & other listener questions
Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whether small builders can realistically compete with industry heavyweights, what the AI agent wave actually …
Notes de l’épisode
Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whether small builders can realistically compete with industry heavyweights, what the AI agent wave actually means for the future of SaaS, and whether mixing your personal social presence with your business is a smart move or a mistake.
Key Takeaways
- 00:11 – Competing in a market dominated by big players
- 04:40 – Is AI really the end of SaaS as we know it?
- 15:52 – When it makes sense to build versus buy
- 17:43 – Personal social accounts and promoting your business
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Rapid Fire Q&A with Jason Fried and David Heinemeier Hansson
No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson on the spot with a fresh round of rapid fire questions covering everything from recent reads and AI …
Notes de l’épisode
No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson on the spot with a fresh round of rapid fire questions covering everything from recent reads and AI discoveries to memorable customer service moments and what they've started or stopped doing to make work better.
Key Takeaways
- 00:10 – Recent books worth reading
- 02:13 – Something surprisingly good about AI right now
- 08:36 – A standout customer service experience
- 12:36 – Something started or stopped that made work or life better
- 14:21 – A favorite part of a typical work week
Links and Resources
- Something Deeply Hidden by Sean Carroll
- The Fourth Turning by William Strauss and Neil Howe
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
We'll do it live
Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions …
Notes de l’épisode
Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.
Key Takeaways
- 00:10 – How (and why) 37signals is embracing live sessions with customers
- 07:47 – Why showing beats telling when it comes to your own product
- 13:47 – Being open about what you don't know
- 16:16 – Showing work in progress without fear
- 17:42 – Learning to show off what you built with confidence
- 19:56 – People choose who they do business with
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
What's the worst that could happen?
Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why …
Notes de l’épisode
Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this episode, Jason Fried and David Heinemeier Hansson detail how 37signals approaches experimentation, why lowering the stakes on most decisions leads to better ones, and how letting go of outcomes is both a mental discipline and a business strategy.
Key Takeaways
- 00:10 – Where the willingness to just try things comes from
- 02:40 – The freedom that comes with not having to cover your bases before every decision
- 08:51 – Nobody can predict how customers will react
- 13:04 – How long do you give something before moving on?
- 18:01 – Things don't always pan out
- 21:29 – Anything you build can roll forward into the next product idea
Links and Resources
- Jeff Bezos explains one-way door decisions and two-way door decisions
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Start Here: Building a better onboarding experience
Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals …
Notes de l’épisode
Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression.
Key Takeaways
- 00:09 – What Basecamp's onboarding looked like before, and what changed with Basecamp 5
- 04:01 – Why onboarding is one of the hardest things to get right
- 08:33 – Why the people who built it are best suited to showcase it to customers
- 11:07 – Using onboarding to introduce who you are, not just what you built
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Don't write it down
Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals …
Notes de l’épisode
Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions.
Key Takeaways
- 00:40 – Why writing down every customer request can work against you
- 03:08 – Handling feedback on the technical and open source side
- 07:37 – Why 37signals doesn't really use time specific roadmaps
- 09:54 – How vague promises set customers up for disappointment
- 13:33 – Avoiding promised feature regret
- 16:10 – Don't let the fear of losing customers steer your decisions
- 19:29 – Resisting the pressure to just "do something”
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
AI Challenges in Software Development
AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest …
Notes de l’épisode
AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest product, where it shines, and how 37signals had to adjust its process to keep their code base clean.
Key Takeaways
- 00:11 – How much of a role AI played in building Basecamp 5
- 09:55 – Where the intelligence technology truly excels
- 14:42 – The new challenge of saying no when features become easier to build
- 16:19 – Why a leaner product roadmap still matters
- 18:32 – Staying "easy to use" while competitors focus on AI features
- 20:44 – Why AI deserves both the hype and the skepticism
- 25:12 – Token spend, productivity, and staying profitable
Links and Resources
- AI Agents welcome in Basecamp
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Launch Details and Decisions
Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into …
Notes de l’épisode
Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They discuss what went smoothly, what only a live rollout could reveal, and the response from current customers.
Key Takeaways
- 00:34 – How this launch compared to previous Basecamp versions
- 03:50 – Setting (and moving) the launch date
- 06:45 – How the mobile apps equaled a point of no return
- 13:07 – Going live is when things get real
- 16:31 – The decision to move all customers to Basecamp 5 at once
- 19:52 – Handling the customers who push back hardest
- 21:11 – How a great support team makes or breaks a major product transition
Links and Resources
- See where Basecamp is being used right now – basecamp.com/live
- If Your Product Is Great, It Doesn't Need to Be Good by Paul Buchheit
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Clearing the decks for launch
With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily …
Notes de l’épisode
With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch periods, and why putting lower-priority tasks on hold is often necessary to make meaningful progress. Plus, Jason and David share their favorite aspects of the newest version of Basecamp.
Key Takeaways
- 00:00 – Introduction
- 00:10 – Pausing processes and the power of “not now”
- 03:41 – Moving quickly and deciding to just build it
- 08:38 – Pressing pause on routines to stay focused on the goal
- 11:20 – Staying flexible while working through the chaos
- 13:54 – What life after launch will look like
- 20:54 – Jason and David share their favorite Basecamp 5 updates
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Easy to leave
Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction …
Notes de l’épisode
Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go.
Key Takeaways
- 00:11 – Leaving should be just as easy as signing up
- 03:23 – Offering a pause instead of forcing a full cancellation
- 11:00 – Simplifying the buying experience from the start
- 14:07 – How transparency builds long-term loyalty
- 17:05 – Creating experiences that make people want to come back
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Pencils down
Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to …
Notes de l’épisode
Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm than good, and how putting the pencil down at the right time leads to better results.
Key Takeaways
- 00:11 – The "pencils down" phase of product development
- 01:24 — Testing by the entire company
- 03:17 — AI Workflow & vibe coding
- 09:58 — Speed vs durability
- 15:08 — Refinement & cutting features
- 18:08 — Full launch strategy
- 20:00 — “Give It Five Minutes” Mindset
Links and Resources
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Bring your AI agents to Basecamp
Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI) …
Notes de l’épisode
Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares how this update can lead to entirely new ways of working for those that are technically minded.
Key Takeaways
- 00:10 – Redefining product accessibility
- 03:27 – Opening the door to AI agents
- 10:07 – Starting small and seeing where it leads
- 13:37 – The future for agent accessibility with other 37signals products
Links and Resources
- Bring your own AI agents to Basecamp — https://basecamp.com/agents
- Record a video question for the podcast
- Watch The REWORK podcast on YouTube
- Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com
- HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com
- Fizzy is a modern spin on kanban. Sign up for free at fizzy.do
- Books by 37signals
- Jason Fried on X
- David Heinemeier Hansson on X
Chapitres
Chargement des chapitres…
Business beyond profit
Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the …
Notes de l’épisode
Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size for a business, keeping costs low to preserve freedom, and choosing a long, sustainable run over chasing scale at any cost.
Key Takeaways
- 00:10 – Finding your “orbit” when you don’t need to keep pushing for more
- 03:39 – Letting go of the idea that growth has to be endless
- 09:05 – Choosing independence instead of outside pressure
- 17:48 – Keeping costs low so you have room to try things your way
- 19:57 – Why steady can beat getting bigger
Links and Resources
Chapitres
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Built on Intuition
Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those …
Notes de l’épisode
Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.
Key Takeaways
- 00:11 – Letting your gut guide decisions
- 03:54 – Strengthening instincts through real choices
- 05:08 – Sometimes the best move is simply to build it
- 07:49 – Breaking free from analysis paralysis
- 15:02 – Real products bring real feedback
- 17:11 – Learning to trust your own judgment
- 18:26 – Welcoming feedback instead of fearing it
Links and Resources
Chapitres
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AI Revisited - part 2
Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what …
Notes de l’épisode
Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.
Key Takeaways
- 00:12 – Putting AI tools to work
- 06:42 – Using AI to reclaim time, not replace thinking
- 12:19 – Where 37signals sees thoughtful implementation fitting in
- 17:16 – Why rushing adoption can backfire
- 18:25 – The ongoing debate from the customer perspective
- 21:45 – Why workforce changes aren’t always tied to automation
- 25:40 – Human interaction still matters
Links and Resources
- The owner's word weighs a ton by Jason Fried on Signal v. Noise
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Sign up for a 30-day free trial at Basecamp.com
- Books by 37signals
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
Chapitres
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Talk directly to your customers
Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They …
Notes de l’épisode
Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.
Key Takeaways
- 00:11 – Writing customers from a real inbox
- 05:21 – Building real relationships with the people who use your product
- 11:34 – Keeping the line open after the first exchange
- 14:07 – Why email still feels more personal than sliding into DMs
- 19:29 – Getting to know who your customers actually are
- 21:55 – Why real human connection is still the point
Links and Resources
Chapitres
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Move fast when you can
Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly …
Notes de l’épisode
Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything.
Key Takeaways
- 00:11 – Shipping a new feature in roughly a day
- 03:14 – Catching the moment while it's hot
- 08:02 – Shortening the path from idea to implementation
- 12:04 – Making change easier with clean, thoughtful code
- 19:42 – Designing things that hold up and are easy to fix
- 22:51 – Building for the future
Links and Resources
- "Building HEY Calendar's Year View" from Michelle Harjani's HEY World
- Maintenance of Everything (Part One) by Stewart Brand
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Sign up for a 30-day free trial at Basecamp.com
- Books by 37signals
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
Chapitres
Chargement des chapitres…
You've launched... now what?
The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not …
Notes de l’épisode
The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.
Key Takeaways
- 00:10 – What happens shortly after launch
- 02:09 – Dialing the team back
- 05:10 – Product touch ups and enhancements
- 06:16 – Returning to a familiar work rhythm
- 07:16 – Balancing the product push with real breaks
- 10:39 – Not letting early signups call the shots
- 20:32 – Sticking with what works for your team
- 22:00 – Putting the product ahead of quick money moves
- 27:26 – Why launch buzz doesn’t last forever
Links and Resources
- The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Sign up for a 30-day free trial at Basecamp.com
- Books by 37signals
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
Chapitres
Chargement des chapitres…
Product walkthroughs, the next open source product & other listener questions
A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at …
Notes de l’épisode
A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little fun still belongs in serious software.
Key Takeaways
- 00:22 – Recording product walkthroughs without scripts or polish
- 11:45 – Writebook as an open source product
- 15:04 – How the 37signals team uses Basecamp and Fizzy together
- 22:52 – The quiet joy of Easter eggs and playful details in software
Links and Resources
Chapitres
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Give it a name
Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got …
Notes de l’épisode
Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.
Key Takeaways
- 00:10 – How Fizzy got its name and what it was almost called
- 04:29 – No name ever checks every box
- 10:25 – When an available domain influences the choice
- 13:18 – The legal realities
- 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
- 20:12 – Good names work by making an easy connection
Links and Resources
Chapitres
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AI Revisited
AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares …
Notes de l’épisode
AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what’s changed, what’s actually useful now, and why his outlook has grown more optimistic.
Key Takeaways
- 00:11 – How today’s AI feels dramatically more powerful
- 05:05 – David’s real-world experience working with AI agents
- 23:36 – How AI can help non-programmers
- 31:05 – Why the upside of AI outweighs the potential risks
Links and Resources
Chapitres
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Making things that multiply
Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They …
Notes de l’épisode
Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.
Key Takeaways
- 00:11 – Letting strong ideas travel between products
- 02:49 – Giving each product its own design voice
- 07:26 – Bringing back old features when it makes sense
- 12:03 – Avoiding nostalgia just for the sake of it
- 17:55 – Using real-world use to guide product improvements
- 22:10 – Keeping your creative process flexible
- 23:57 – Leaving space for fun in the design
- 31:13 – Designing around feel instead of rules
Links and Resources
- Newcity Design magazine
- Segura Inc. (Carlos Segura’s Design Firm)
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- Record a video question for the podcast
- Sign up for a 30-day free trial at Basecamp.com
- Books by 37signals
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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Launch day — a little logistics, a lot of luck
Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final …
Notes de l’épisode
Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.
Key Takeaways
- 00:00 – Introduction
- 00:10 – How Fizzy’s launch came together
- 02:17 – Choosing what really needs to ship in V1
- 08:51 – The downside of announcing dates too far ahead
- 12:33 – How algorithms have reshaped marketing
- 23:37 – Building buzz through word of mouth
- 30:00 – It all comes down to building a solid product
Links and Resources
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Open Source Outside the Box
Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product …
Notes de l’épisode
Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy.
Key Takeaways
- 00:12 – Why open source continues to matter at 37signals
- 05:12 – Sharing work publicly pushes quality higher
- 09:55 – How open source fits into Fizzy’s SaaS setup
- 15:15 – Treating open source as a gift
- 19:41 – Getting direct feedback in unfamiliar but fun ways
- 22:56 – How the team decides what goes into Fizzy and what doesn’t
- 24:34 – A Danish language lesson
Links and Resources
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When is enough, enough?
There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its …
Notes de l’épisode
There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.
Key Takeaways
- 00:12 – Recognizing when a product is ready to meet the world
- 02:55 – Strip things back to the essentials first
- 07:32 – Weighing real-world feedback from early users
- 10:03 – Add the final layer of polish without overdoing it
Links and Resources
- Fizzy is a modern spin on kanban. Try it for free at fizzy.do
- "Quality: The Concept2 RowErg" from Jason's HEY World
- Record a video question for the podcast
- Books by 37signals
- Sign up for a 30-day free trial at Basecamp.com
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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Picking Pricing
How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including …
Notes de l’épisode
How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.
Key Takeaways
- 00:11 – The pricing experiments over the years
- 10:48 – Why 37signals avoids enterprise deals
- 18:05 – How Basecamp’s pricing style differs from HEY’s
- 25:12 – Avoiding gimmicks and overthinking
- 31:03 – Fizzy’s pricing model
Links and Resources
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Out of Office, Together
Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure …
Notes de l’épisode
Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.
Key Takeaways
- 00:14 – How 37signals approaches its twice-a-year meetups
- 01:52 – What’s required and what’s optional
- 04:09 – The deeper purpose behind bringing everyone together
- 07:51 – Finding the right blend of scheduled time and free time
- 16:37 – The limits of video calls
- 23:22 – Yes, there’s fun, but it’s still a work trip
Links and Resources
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Soft openings aren't just for restaurants
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix …
Notes de l’épisode
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.
Key Takeaways
- 00:12 – Inside Fizzy’s early access phase
- 02:28 – Selecting beta testers
- 03:05 – Treating early access as a real-world dry run
- 07:11 – Cutting the to-do list down to what truly matters
- 09:59 – Why early access is different from beta testing
Links and Resources
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The itch for a new version
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up …
Notes de l’épisode
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5.
Key Takeaways
- 00:10 – A walk through of Basecamp's evolution
- 03:00 – How to recognize when it’s time for a new version
- 05:52 – Pricing considerations
- 11:42 – There’s no perfect moment to ship a new version
- 13:16 – How and when to evaluate customer feedback
- 18:58 – A sneak peek at Basecamp 5 features
Links and Resources
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Voici les 40 derniers épisodes sur 372. Les épisodes plus anciens se trouvent dans le flux du podcast.
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