Examining One-Show Audiences, Mapping Brazil’s Podcasts, & More

Today in the business of podcasting:

• Sounds Profitable’s Tom Webster finds that the share of monthly podcast consumers who name just one genre grew from 12% to 16%, and explains why hosts should spend a minute of every episode promoting another show.
• A Brazilian university lab launches an interactive map of more than 200 narrative podcasts, showing where each show’s story is set versus where it is produced.
• Bloomberg’s Ashley Carman reports that podcasters’ election night streams were far smaller than in 2024 and several big voices sat it out, a sign of a fractured media landscape.

To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.