116. When packaging promotions go horribly wrong

What happens when packaging promotions go horribly wrong? This week, James and Robbie explore some of the most spectacular marketing disasters in history. From Coca-Cola’s spring-loaded MagiCans and BrewDog’s not-so-solid gold cans to the Pepsi fighter jet that ended up in court, a bottle cap competition with devastating consequences, and the extraordinary fraud behind McDonald’s Monopoly. It turns out that once a promotion is out in the world, things can go very wrong, and putting them right isn't always easy.

Plus, are award trophies rubbish or not, does a lot of sorting put people off recycling, how will instant noodles be packaged in our dream shop, and why is James going to always carry a pack of Smints with him?

Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.

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Timestamps:
When packaging promotions go horribly wrong - 02:44
Additions and corrections - 26:50
Rubbish or Not: award trophies - 33:35
Rubbish News - 37:47
Does a lot of sorting put people off recycling? - 43:51
Green Grocer: instant noodles - 49:40
Residual Rubbish - 54:14

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