Bru Time #185 - Luke Brackenbury (motorcycle PR)

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What REALLY goes on behind the scenes in the motorcycle industry?

In this episode of Bru Time, I sit down with Luke Brackenbury — a man who’s spent over 20 years deep inside the motorcycle world. From Performance Bikes magazine to KTM UK, Bennetts, BeMoto and beyond… Luke’s seen it all.

But this isn’t just industry chat…

We dive into:

• What motorcycle journalists REALLY think
• The truth about influencers vs the industry
• Why turning your passion into a job can kill the love
• The changing future of motorcycling (and what’s coming next)
• The bikes we’d actually spend our own money on
• And some properly ridiculous stories from the golden era of bike media…

There’s also a brutally honest chat about mental health, purpose, and why doing what you love isn’t always as simple as it sounds.

If you ride… or you’re part of this world in any way… this one will hit home.

👇 LINKS & SUPPORT

👉 Luke's instagram: https://www.instagram.com/brackonbikes

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💬 GET INVOLVED

What do YOU think about the future of motorcycling?
And would you ever turn your passion into your job?

Drop your thoughts below 👇

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Thanks for listening folks and remember... Look after those you love, keep getting on out there whenever you can, and LIVE your life!