Selling Without Selling: The Strategy Behind Growing Oho Interiors with Melissa Oholendt

Season 9 of The Interior Collective Podcast is brought to you by Materio.

This episode is brought to you in partnership with Loloi.

Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today Melissa Oholendt of Oho Interiors is back for her second conversation on this show.

Melissa launched Oho Interiors in 2019 after a career that moved from corporate finance to wedding photography to interior photography to design. She has been featured in Architectural Digest, House Beautiful, Rue, Homes and Gardens, and the Wall Street Journal. She runs a nine-person studio spread across offices in Minneapolis and Black Forest, Colorado.

We have covered trade vendor relationships and procurement with Melissa before, and I encourage you to go back and listen to that episode. But today we are talking about how she has grown this firm, the strategy behind it, what she has done well, what she has gotten wrong, and most importantly, the philosophy that underpins all of it: the idea that the best sales process is one the client never feels is happening. From her social media and marketing all the way through to the final client experience, Melissa has built a system that creates trust and buy-in at every touchpoint. Today she is going to walk us through exactly how that works.