Implementing AI effectively with Rightmove CMO Matt Bushby
Notes de l’épisode
Most, if not all, marketers are being asked to use AI effectively and efficiently, but what does that look like in practice?
In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the property platform is investing £60m in AI and innovation to propel it forward.
“We're in the early stages, but we've really focused on how we solve problems for both sides of our marketplace using AI, and really coming up first with what's the business problem, what's the challenge we're trying to solve for, and then how does technology help us to solve that?” he explains.
He also shares his thoughts on marketing leadership and what it means to be a CMO today. “There's so much change going on at the moment that part of our job is to try to navigate that and to help people get comfortable with ambiguity,” he says.
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