Ep. 56 - In Conversation with Anthony de Haas
Notes de l’épisode
On episode 56 of the SJX Podcast, SJX speaks with Anthony de Haas, A. Lange & Söhne’s longtime head of product development, about the thinking behind the brand's watches. The starting point is the new Datograph Perpetual, which takes a familiar model in an unexpected direction with a platinum bracelet and discreet diamond indices.
The conversation explores the collaborative watchmaking culture in Glashütte and why every new release should bring something different. Mr de Haas also explains how Lange retains the character of a small manufacture within Richemont — an approach that has earned it the reputation of being “the biggest independent”.
Other topics include the growing attention paid to finishing, the work required to give movements a recognisable aesthetic, and why collector enthusiasm won’t necessarily translate into more watches or more bracelets.
Show notes:
- 00:30: Developing the Datograph Perpetual’s platinum bracelet: construction, finishing, and lessons from the Odysseus
- 07:30: Demand for bracelets, then and now
- 15:55 : The “biggest independent”: preserving Lange’s character within Richemont
- 18:46: Finishing in focus: rising collector expectations and the challenges of production scale
- 32:14: Designing a recognisable movement: balancing technical requirements with visual identity
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