What 81 Million Streams Actually Pays | Rules

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Rules has a record with 81 million streams. In this episode we sat down and worked out, live, roughly what a number like that actually pays once the label split, the co-writer split, management and three years of waiting have taken their turn. The answer surprised both of us.

We also get into why a sold out London show still lost money, the two producers who both told him not to do a live tour, driving his own van and roping his dad in to help, why he bought a camera and taught himself videography rather than do TikTok dances, the ad lib that became a whole record, why a re-sung sample never has the same soul as the original, whether streaming numbers convert to ticket sales at all, and why artist pages on Spotify should be able to carry sponsors the way podcasts do.

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