How many buzzwords can you fit into a single job advertisement?

"When I grow up I want to manage the delivery of complex cross-functional initiatives and shape scope across business cases" said no-one, ever.

Job advertisements have a language all of their own. Meaningless phrases like “Dynamic, fast paced environment”, “self starter”, “unlocking incremental value”, “key stakeholders”, “driving insights” and “our people are at the heart of everything we do” are used so liberally that it’s often impossible to tell what the job is actually for.

So what do these phrases really mean? And why do companies use them?

In this episode Charles and James deep dive into the meaningless language of job ads and the psychology behind them, unpacking an actual job advertisement line by line.

Plus, Charles reveals how in his wedding vows he promised to unlock incremental value and nurture relationships within key ecosystems.

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