How SharkNinja Keeps Going Viral
Notes de l’épisode
Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?
In this episode, Mark explains:
- How SharkNinja finds product ideas
- The tradeoffs at the heart of product development
- How the Ninja Creami became a viral hit
- Why some products fail and others succeed.
Connect with us:
- Follow Jacob Goldstein on LinkedIn, X and Instagram
- Email us at [email protected]
- Follow Pushkin on Instagram, LinkedIn or X
- Listen to Jacob’s other show, Business History
- To listen to the show early and ad free, sign up for Pushkin+
See omnystudio.com/listener for privacy information.