Proactive AI: Thinking head and changing how you work

In this video, you'll learn how proactive AI is shifting us from “firefighting” to foresight in business. We break down the difference between reactive and proactive AI, using real examples from ChatGPT’s Pulse to show how AI can anticipate needs, set priorities, and even start tasks before you ask. We discuss practical use cases across construction, logistics, customer success, and HR. We also discuss how proactive AI can be designed to broaden your perspective instead of narrowing it.

What we discussed:

0:00 - Proactive AI vs reactive AI and business impact

0:52 - ChatGPT Pulse as the next frontier

4:20 - Benefits of AI recommendations from past work

6:45 - From telling AI what to do, to AI initiating actions

14:23 - Personalization: curation vs discovering new topics

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