How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer
Shownotes
How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer (General Manager, Data Science at Sportsbet)
Join your hosts Emma Bromet and Kathryn Collier as they chat with Sandy Iyer, a leading data and analytics executive, currently General Manager of Data Science at Sportsbet. With a career spanning energy retail, financial services, and wagering, Sandy brings a wealth of experience to the conversation.
In this insightful episode, Sandy discusses:
- The Evolving Customer Landscape: How AI has profoundly shifted customer expectations, moving beyond just quality to demand instant gratification, personalised experiences, and ethical brand practices.
- Practical AI for Business Value: Discover compelling examples of AI in action, from L'Oréal's virtual makeup try-ons to advanced sports analytics.
- Measuring AI's Impact: Sandy shares a unique five-dimensional framework for evaluating the effectiveness of AI and machine learning models, ensuring they deliver real business value and are trustworthy.
- Cutting Through the Hype: Learn best practices for businesses to maximise AI ROI, including the importance of an "AI-enabled business strategy" over a standalone "AI strategy," and how to move effectively from Proof of Concept (POC) to Proof of Value (POV) and production.
- Building Customer-Facing AI: Sandy offers critical advice for developing successful AI products, emphasising the importance of product-market fit, ROI pragmatism, and continuous experimentation.
Tune in to gain valuable insights from one of Australia's top analytics leaders and understand how to navigate the rapidly evolving AI revolution.