917. Why your vitamins aren't working: Absorption, real food, and what your body really needs
Shownotes
In this episode, Lindsey is joined by Krista Maas, founder of Nunona, the world's first organic, real-food prenatal and postnatal vitamin bite. From supplement marketing to the science behind real food, Krista shares why she believes nourishment starts with understanding what we put in our bodies—and what the labels don’t always tell us.
After becoming a mother, Krista saw firsthand how difficult it can be to prioritize your own nutrition while caring for a baby. She shares the story behind creating her real-food vitamin and explores how women’s nutritional needs can shift through fertility, pregnancy, postpartum, perimenopause, and menopause.
They also unpack the overwhelm of online health advice, the pressure to get everything right as a mom, and how to tell meaningful research from clever marketing. This conversation is a reminder that supporting your health doesn’t have to mean chasing every new trend—it can start with simplifying, getting curious, and making nourishment more accessible.
We also talk about:
- Why “clinically studied” doesn’t always mean effective
- The food matrix + how nutrients work together
- Creatine, quality sourcing, and women’s wellness
- What the first 1,000 days means for maternal health
- Breast milk vs. formula: what each can provide
- Why a postpartum social media detox can be powerful
- The role of fiber, calcium, vitamin D, and omega-3s
- How stress + information overload can undermine self-trust
- Building a science-led business while raising young children
- Why Krista believes experts should make nutrition easier to understand
Resources:
- Website: https://www.nunonalife.com
- Nunona Instagram: https://www.instagram.com/nunonalife/?hl=en
- Krista’s Instagram: https://www.instagram.com/kristamaasdevilliers/
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