014: He Got Bullied for Making Content. Now It's His Career.

Kuba Nowosiński quit his sales job in June 2024 with three months of savings and one bet: what happens if I put 100% into content creation?

Two years later, he has 116K followers on Instagram, works as head of business development at one of Poland's biggest social media agencies, and gets flown out by brands across Europe.

He sits on both sides of every deal. He's the creator and the person writing the brief. In this episode, we get into what most people never hear about social media. Kuba breaks down how brands actually choose which creators to work with, why most South African influencers don't know how to do a proper brand integration, and what Poland's creator economy (which is about a decade ahead of South Africa's) can teach us about where things are going.

He also gets real about the darker side. His girlfriend is Poland's biggest TikToker and won Dancing with the Stars. Their first photo together brought death threats. He got bullied in high school for making content. And he still shows up every single day because, as he puts it, if you don't post, you didn't come to work.

We also talk about why being cringy is free, why your friends will never be the ones to make your posts go viral, and why he thinks the best social media advice is the one nobody wants to hear: there's no hack, you just have to show up.

One of our favourite episodes. This one's packed.

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