Episode 228: Do referral programs really work in B2B marketing? With Referral Factory

Referral marketing is often associated with consumer brands, but could it be one of B2B’s most underused growth opportunities? In this episode of the B2B Marketing Podcast, Kavita Singh sits down with Kirsty Sharman, CEO and Founder of Referral Factory, to explore the role referrals can play in B2B growth. They discuss why referrals matter in complex buying journeys, what makes a successful referral program, and how marketers can turn customer relationships into a measurable acquisition channel. In addition to this episode, you can get 50% of Referral Factory if you use our code B2B50OFF.