Module 14 - Shopper Psychology for Category Merchandising Success

This Podcast introduces category principles and merchandising guidelines, emphasising the psychology of shoppers and behavioural science as key drivers for increasing sales.

The content explains how to influence shopper perceptions, motivate purchases, and optimise the "See, Appeal, Engage, Buy" model in retail environments. Key areas covered include managing shopper speed and attention, optimising product display, creating effective offers, and understanding consumer decision-making influenced by factors like handedness, gifting psychology, and sensory cues.

The session aims to empower businesses to create impactful merchandising strategies by understanding how shoppers think and interact with products.