When PR Meets SEO

We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism.

Watch this episode on YouTube: https://youtu.be/HwgbTxwd5JU

• why early podcasting works as a relationship builder and business flywheel
• how press placements create credibility and authoritative backlinks
• what “AI visibility” means for brands in ChatGPT style search
• ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups
• how to respond to bad reviews and shift the narrative without spiraling
• why PR agencies and SEO agencies should collaborate for durable results
• how to build a visibility roadmap through messaging, visuals, and personal brand consistency
• common media pitching mistakes, especially generic AI written outreach without research
• how a print on demand magazine can still be a smart networking channel

Guest Contact Information:

Website: nextonscene.com

LinkedIn: linkedin.com/jaclyn-zukerman-delory

Instagram: instagram.com/jackiezuk

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram (www.matthewbertram.com), powered by EWR Digital (www.ewrdigital.com). Every episode: www.bestseopodcast.com