Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

This week we hear how entertainment PR is evolving, with mainstream press coverage no longer being the top priority in many cases.

Gaby Jerrard, who runs entertainment and comedy specialist firm Gaby Jerrard PR, recounts working on campaigns for satirical political candidate Count Binface and controversial figure Amanda Knox within the span of a few weeks.

Meanwhile, Lawrence Francis discusses the impact of streaming on the work of Premier, which handles global PR and brand partnerships for some of the biggest film, TV and entertainment franchises in the world.

Our guests discuss how to reach fandoms in unconventional ways, particularly on social media – where niches such as ‘BookTok’ are now flourishing.

Elsewhere, the pair speak on ‘cancel culture’, and how public figures can best avoid ‘culture war’ narratives while promoting their work.

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